Stay for days, weeks, months
Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.
TOWER OF LONDON
24 Great Tower St, London, EC3R 5AQUnited KingdomView on map
4.6 out of 5|9,237 reviews
The City of London, where the past still sets the pace
The City of London isn’t just any neighbourhood, it’s where the capital began. Here, medieval towers, Roman walls, and centuries-old guildhalls stand shoulder-to-shoulder with glass skyscrapers and buzzing cafés. It’s a place where history isn’t behind glass; it’s woven into the streets you’ll walk every day.
Stay with Bob and you’re minutes from the Tower of London, Tower Bridge, and London Bridge. Explore hidden alleyways where merchants once struck deals, or sip coffee in spots inspired by the coffee houses that gave birth to modern London life. The neighbourhood is a living blend of legacy and innovation, just like Bob himself.
Make yourself at home
.webp?language=en)
Smoothest check-in ever
No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.
Local kind of a design
Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.
Property Features
Always On
24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.
Stay Connected
Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)
On-Demand Fun
Smart TV for streaming or plug into a retro games console for a throwback moment.
Sleep Well
Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.
Free Luggage Storage
Keep your stuff safe while you explore the city. Use our free luggage storage, or opt for early check-in or late check-out.
Curated by Bob
Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.
Stay Sustainable
Every stay is 100% carbon offset — averaging 13.72 kgCO2e saved per night, per apartment.
Spotless, Every Time
A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals.
No Step-free Access
Step-free access is not possible throughout this property or apartments.
Everyday Chef
Enjoy fully fitted kitchens in the apartments.
No Air Conditioning
Apartments do not feature A/C, but windows allow for natural ventilation.
Move Your Way
Local gym partnerships, yoga mats in every room, and classes when you want them.
1 Apartments
All Filters
View All 12 photosSpacious Studio - 4 People
Tower of London
This studio has everything you need to recharge after a busy day in the neighbourhood.
You’ll have the freedom to make meals in your private kitchen. Perfect for couples, families or people who just like a bit more space.
- Stay from Days to Weeks
- Fully-equipped Kitchen
- 7.62
A close look inside
Our spaces are bold, warm, and full of personality — just like the neighbourhood.
Deep tonesCosy nights ahead — the palette is what dreams are made of.
Space to stretch outPlaces made for living — stretch out, settle in, and make the most of every amenity.
Ready, steady, cookFull kitchens ready for you to cook up the local flavours.
Locally furnishedFrom the prints to the wallpaper, you have the best of London.
What makes us different
We create spaces you’ll actually want to be in. From local touches to thoughtful details, it’s all designed around you.
Designed with SoulAccessing the PropertyLocal Partners
Experimental architecture
A historic building in a vibrant neighbourhood, Bob W is an avant-garde property that was built in 1911 and renovated in 2018. Merging art with life, it was part of an architectural movement that challenges norms and pushes for change.
Gerdi Arst designed the interior, drawing inspiration from Avangard’s past. Apartments are a mix of exposed brick and arched windows — for a cool industrial vibe that feels a world away from the glossy lobby.
Contactless entry
No more check-in queues and lost keycards. Check in online before you arrive. Access your room using your phone.
Bob loves pets
Your furry friends are very welcome at Bob W Tallinn Kesklinn.
Most pet stays require a one-time fee when booking. There's no charge for service animals.
We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.
Breakfast, Bob-Approved
Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Saiapalee Tüümian or Cafe-restaurant Werner. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning.
Gym Access
Shake off the travel stiffness with our in-house gym. Just in case exploring the neighbourhood isn't enough to tire you out.
Experimental architecture
A historic building in a vibrant neighbourhood, Bob W is an avant-garde property that was built in 1911 and renovated in 2018. Merging art with life, it was part of an architectural movement that challenges norms and pushes for change.
Gerdi Arst designed the interior, drawing inspiration from Avangard’s past. Apartments are a mix of exposed brick and arched windows — for a cool industrial vibe that feels a world away from the glossy lobby.
Contactless entry
No more check-in queues and lost keycards. Check in online before you arrive. Access your room using your phone.
Bob loves pets
Your furry friends are very welcome at Bob W Tallinn Kesklinn.
Most pet stays require a one-time fee when booking. There's no charge for service animals.
We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.
Breakfast, Bob-Approved
Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Saiapalee Tüümian or Cafe-restaurant Werner. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning.
Gym Access
Shake off the travel stiffness with our in-house gym. Just in case exploring the neighbourhood isn't enough to tire you out.
Keeping things green in City of London
You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing.
Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
Unlock exclusive perks
Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
Get Instantly
Never pay full price again. No searching for coupon codes.
Get Instantly
Get special discounts at select new European locations.
Get Instantly
Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
Good to know
Haven't seen your question here, then click the link at the bottom to visit Bob's Help centre?
Top FAQsHouse Rules
How do I get to the hotel from the airport?
Flying into London and making your way to Bob W Tower of London? Welcome! London has several airports, so here’s a guide on how to get to us.
A Few Tips Before You Start💡
Check Real-Time Routes: Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.
Taxis vs. Shuttles: A black cab or Uber from distant airports can be very expensive (£100-£200+) and take 1-2+ hours in traffic. For a potentially cheaper option, you can search online for a pre-booked 'London Airport Shuttle Service'.
From Gatwick Airport (LGW) ✈️
Option 1 (via London Bridge): Take a Thameslink or Southern train to London Bridge. From there, it's a 15-minute walk. Alternatively, take the Northern line one stop to Monument station for a 5-minute walk.
Option 2 (via Blackfriars): Take a Thameslink train to Blackfriars. From there, change to the eastbound Circle or District line to Tower Hill, which is a 5-minute walk from us.
Option 3 (via Victoria): Take the Gatwick Express or a Southern train to Victoria Station. Change to the eastbound Circle or District line to Tower Hill, which is a 5-minute walk from us.
From Heathrow Airport (LHR) ✈️
By Tube:
Take the Piccadilly line to Earl's Court, change to the District or Circle line to Tower Hill (5-min walk).
Or, take the Elizabeth line to Liverpool Street Station. Change to the Circle line to Tower Hill or Monument (both a 5-min walk).
By Train (Fastest from Airport to Central London):
Take the Heathrow Express to Paddington Station. Change to the Circle line to Tower Hill or Monument (both a 5-min walk).
From Stansted Airport (STN) ✈️
Take the Stansted Express train to Liverpool Street Station. From there, it's either a 15-minute walk, or you can take the Circle line to Tower Hill for a 5-minute walk.
From Luton Airport (LTN) ✈️
Take a train from Luton Airport Parkway station to St Pancras International. Change to the London Underground and take the southbound Circle, Hammersmith & City, or Metropolitan line just a few stops to Moorgate. From there, it's a short walk or one more stop on the Circle line to Tower Hill.
From London City Airport (LCY) ✈️
This is the closest airport! Take the DLR (Docklands Light Railway) directly to Tower Gateway. From there, it's a 7-minute walk to our building.
From London Southend Airport (SEN) ✈️
Take a ‘Greater Anglia’ train from Southend Airport to Liverpool Street Station. From there, take the Circle line to either Tower Hill or Monument. Both are a 5-minute walk away.
Safe travels! ✨
How to find us?
So you've made it to London and you're ready to find us at Bob W London Tower of London! Here's our address and how to spot us.
Our Address
24 Great Tower St, London EC3R 5AQ, United Kingdom
Find us on Google Maps
Finding the Entrance
Look for the building at number 24 on Great Tower St. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to London! ✨
Where can I store my luggage?
At Bob W Tower of London, the luggage room is located on the ground floor, near the main entrance, and is available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
Open your Guest Area (check your email for the check-in link).
Tap “Open Doors.”
Scroll to find the “Luggage Room” key.
Enter the code on the pin pad.
Now go explore, hands-free 🙌
Where can I park my car?
At Bob W Tower of London, there is no dedicated parking directly at the property.
However, you can book a parking space in advance through these providers or find some alternatives below:
NCP (National Car Park)
Offers car parks all over London.
How to book:
NCP Prebook
Choose “City & Town parking”
Enter postcode: EC3R 5AQ
Select your date & time to view nearby options on the map
RingGo
Works best via mobile app, but online booking is also available.
How to book:
Register & Book via RingGo
Use the app to locate and reserve a spot easily
Nearby Parking
Tower Hill Car and Coach Park (City of London operated)
Location: 50 Lower Thames Street, London, EC3R 6DT (Very close!)
Booking: No pre-booking needed; it's first come, first served.
Hours: Open 24/7.
Payment: Payment is made at the machine. While previously card-only due to COVID-19, it's best to check the accepted payment methods (cash or card) on arrival or on their official website. Card payments are generally preferred.
More Info: City of London - Tower Hill Car Park
St Magnus House Car Park (Book via JustPark)
Location: Lower Thames St, London EC3R 6HD (Short walk to the Tower area).
Booking: This is typically a pre-bookable space via the JustPark website or app.
Hours: Available 24/7 (within your pre-booked period). You can usually enter and exit multiple times.
Important Warnings from JustPark 🚨:
Do NOT park in Bays 12 & 13 – these are likely reserved, and you risk a fine.
ALWAYS enter your vehicle registration correctly when booking to ensure the parking enforcement is aware you're permitted to park.
More Info & Booking: 🔗 JustPark - St Magnus House (Search for "St Magnus House Car Park" on JustPark if the direct link changes).
Bob's Tips for Parking in London 💡
ULEZ is London-Wide! The Ultra Low Emission Zone (ULEZ) covers ALL London boroughs. This means most vehicles need to meet specific emission standards to avoid a daily charge. Check your vehicle's status on the Transport for London (TfL) website before you travel. This applies 24/7.
Congestion Charge Zone (CCZ): Bob W Tower of London is within the Congestion Charge Zone. So, if you're driving there during charging hours, the daily CCZ fee will apply on top of any ULEZ charge and parking costs.
Tube & Bus It? The Tower of London is exceptionally well-served by Tower Hill Tube station (Circle & District Lines), Tower Gateway DLR, Fenchurch Street National Rail station, and many bus routes. It's often the easiest and quickest way to get here and explore.
Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!
Details
How to check-in?
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Whilst Staying
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.
How do I get to the hotel from the airport?
Flying into London and making your way to Bob W Tower of London? Welcome! London has several airports, so here’s a guide on how to get to us.
A Few Tips Before You Start💡
Check Real-Time Routes: Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.
Taxis vs. Shuttles: A black cab or Uber from distant airports can be very expensive (£100-£200+) and take 1-2+ hours in traffic. For a potentially cheaper option, you can search online for a pre-booked 'London Airport Shuttle Service'.
From Gatwick Airport (LGW) ✈️
Option 1 (via London Bridge): Take a Thameslink or Southern train to London Bridge. From there, it's a 15-minute walk. Alternatively, take the Northern line one stop to Monument station for a 5-minute walk.
Option 2 (via Blackfriars): Take a Thameslink train to Blackfriars. From there, change to the eastbound Circle or District line to Tower Hill, which is a 5-minute walk from us.
Option 3 (via Victoria): Take the Gatwick Express or a Southern train to Victoria Station. Change to the eastbound Circle or District line to Tower Hill, which is a 5-minute walk from us.
From Heathrow Airport (LHR) ✈️
By Tube:
Take the Piccadilly line to Earl's Court, change to the District or Circle line to Tower Hill (5-min walk).
Or, take the Elizabeth line to Liverpool Street Station. Change to the Circle line to Tower Hill or Monument (both a 5-min walk).
By Train (Fastest from Airport to Central London):
Take the Heathrow Express to Paddington Station. Change to the Circle line to Tower Hill or Monument (both a 5-min walk).
From Stansted Airport (STN) ✈️
Take the Stansted Express train to Liverpool Street Station. From there, it's either a 15-minute walk, or you can take the Circle line to Tower Hill for a 5-minute walk.
From Luton Airport (LTN) ✈️
Take a train from Luton Airport Parkway station to St Pancras International. Change to the London Underground and take the southbound Circle, Hammersmith & City, or Metropolitan line just a few stops to Moorgate. From there, it's a short walk or one more stop on the Circle line to Tower Hill.
From London City Airport (LCY) ✈️
This is the closest airport! Take the DLR (Docklands Light Railway) directly to Tower Gateway. From there, it's a 7-minute walk to our building.
From London Southend Airport (SEN) ✈️
Take a ‘Greater Anglia’ train from Southend Airport to Liverpool Street Station. From there, take the Circle line to either Tower Hill or Monument. Both are a 5-minute walk away.
Safe travels! ✨How to find us?
So you've made it to London and you're ready to find us at Bob W London Tower of London! Here's our address and how to spot us.
Our Address
24 Great Tower St, London EC3R 5AQ, United Kingdom
Find us on Google Maps
Finding the Entrance
Look for the building at number 24 on Great Tower St. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to London! ✨Where can I store my luggage?
At Bob W Tower of London, the luggage room is located on the ground floor, near the main entrance, and is available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
Open your Guest Area (check your email for the check-in link).
Tap “Open Doors.”
Scroll to find the “Luggage Room” key.
Enter the code on the pin pad.
Now go explore, hands-free 🙌Where can I park my car?
At Bob W Tower of London, there is no dedicated parking directly at the property.
However, you can book a parking space in advance through these providers or find some alternatives below:
NCP (National Car Park)
Offers car parks all over London.
How to book:
NCP Prebook
Choose “City & Town parking”
Enter postcode: EC3R 5AQ
Select your date & time to view nearby options on the map
RingGo
Works best via mobile app, but online booking is also available.
How to book:
Register & Book via RingGo
Use the app to locate and reserve a spot easily
Nearby Parking
Tower Hill Car and Coach Park (City of London operated)
Location: 50 Lower Thames Street, London, EC3R 6DT (Very close!)
Booking: No pre-booking needed; it's first come, first served.
Hours: Open 24/7.
Payment: Payment is made at the machine. While previously card-only due to COVID-19, it's best to check the accepted payment methods (cash or card) on arrival or on their official website. Card payments are generally preferred.
More Info: City of London - Tower Hill Car Park
St Magnus House Car Park (Book via JustPark)
Location: Lower Thames St, London EC3R 6HD (Short walk to the Tower area).
Booking: This is typically a pre-bookable space via the JustPark website or app.
Hours: Available 24/7 (within your pre-booked period). You can usually enter and exit multiple times.
Important Warnings from JustPark 🚨:
Do NOT park in Bays 12 & 13 – these are likely reserved, and you risk a fine.
ALWAYS enter your vehicle registration correctly when booking to ensure the parking enforcement is aware you're permitted to park.
More Info & Booking: 🔗 JustPark - St Magnus House (Search for "St Magnus House Car Park" on JustPark if the direct link changes).
Bob's Tips for Parking in London 💡
ULEZ is London-Wide! The Ultra Low Emission Zone (ULEZ) covers ALL London boroughs. This means most vehicles need to meet specific emission standards to avoid a daily charge. Check your vehicle's status on the Transport for London (TfL) website before you travel. This applies 24/7.
Congestion Charge Zone (CCZ): Bob W Tower of London is within the Congestion Charge Zone. So, if you're driving there during charging hours, the daily CCZ fee will apply on top of any ULEZ charge and parking costs.
Tube & Bus It? The Tower of London is exceptionally well-served by Tower Hill Tube station (Circle & District Lines), Tower Gateway DLR, Fenchurch Street National Rail station, and many bus routes. It's often the easiest and quickest way to get here and explore.
Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!
DetailsHow to check-in?
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Whilst Staying
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.
From Bob's Travel Notebook
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
.webp?language=en)
Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Bob's Recommendations In London
London Tower Hill - Studios
London|United Kingdom
Bob W London St Paul's
London|United KingdomSt Paul’s isn’t just about its world-famous dome (though, Sir Christopher Wren’s masterpiece is unmissable). This is London at its most atmospheric: winding lanes where Dickens and Pepys once strolled, cosy old pubs tucked between offices, and literary history baked into the cobblestones.
.webp?language=en)
London Tower Hill - Residences
London|United KingdomRight in the heart of some of London’s most historic landmarks — and modern offices. Tower Hill sits right where London’s past and present collide. Join workers in the local pubs for a post-shift drink and chilled chatter. Close to the Tower of London, the Roman-built London Wall, and the Thames.
London Earl's Court - Philbeach Gardens
London|United KingdomTucked away on Victorian terraces, you’re far from the city rush hour out here. It’s a leisurely stroll to the neighbourhood’s best loved coffee shops for an afternoon pastry. With London’s most celebrated museums only a short tube ride away, there’s plenty to do — even when the British rain strikes.
London Hyde Park
London|United Kingdom
London Olympia
London|United Kingdom
London Holland Park
London|United KingdomLike walking straight into a scene from Love Actually or Notting Hill, Holland Park is as quintessentially British as it gets. Think sweeping tree-lined avenues, pastel mews, and Victorian mansions that whisper stories of rockstars and royalty. (Yes, Freddie Mercury once called this street home.)
Bob W London Spitalfields
London|United KingdomSpitalfields has always been where London’s edges blur. It's the multicultural heart of the East End, sitting right next to the glass towers of the City. Step outside and you’ve got Spitalfields Market on one side and Brick Lane’s curry houses, vintage shops, and street art on the other.
London Earl's Court - Warwick Road
London|United KingdomSash windows, Victorian terraces, and leafy garden squares — Earl’s Court is classic London. But it’s also brilliantly connected and buzzing with things to do. Step out and you’ll find Kensington’s world-class museums, the historic Brompton Cemetery, and the sprawling Hyde Park all within easy reach.
Why Choose Bob?
Finally. The sustainable alternative you've been longing for. Trusted across Europe.
- Days, weeks or months
Flexible spaces to suit your stay
- Loved by real guests
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
- A loyalty programme with actual rewards
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
- Best rates, guaranteed
Find the best prices on our website
