As a seasoned traveller across Europe, Bob understands that finding the perfect location whether in a new city or one you travel to regularly can be a challenge.
Throughout Europe Bob has sourced the best city centre locations that combine the convenience of a hotel and the sense of home of an apartment. So whether it is a quick business trip to Helsinki or a longer stay in London, Bob has you covered with the best of both worlds.
Here if you need
Yes every Bob W property has contactless entry, high-speed internet and everything you would expect from the perfect corporate apartment, but we also have so much more. See below for some of the key features we think you will enjoy whilst staying with Bob.
Going that extra mile
Bob’s Guest Success and Account Management teams are stars when it comes to sorting relocations, group bookings or just those regular meetings throughout Europe.
Like home but better
In Bob W locations across Europe, many of our apartments feature fully fitted kitchens and an onsite Washateria, perfect to make yourself at home for those longer stays.
Whether for a short business trip or a longer relocation - every Bob W is unique and designed to reflect the best of the local area, no face-less corporate feel. Check out below what makes your experience with Bob even more effortless.
Short Business StaysStaying Longer on Business
24/7 Support & Local Knowledge
Speak to Bob day and night. Get quick help or ask Bob for his recommendation in the neighbourhood that only the locals know, from the quickest ways around town, to the best places for a business meeting, dinner or drinks.
Custom Dashboard
Manage your booking, add extras and unlock your room. All from your phone. And keep a track of those upcoming bookings
Every Stay Sustainable
Who doesn't like helping the environment especially when you can just sit back and let it happen. With Bob, every stay is fully offset, measured down to the apartment, so you can be sure your stay is sustainable.
Eating in when you choose
Many of our apartments have either kitchenettes or fully equipped kitchens (oven, hob, sink, fridge/freezer, dishwasher) making business stays that much more convenient, especially if you're staying for a little while.
Local partners for all your needs
From the best breakfast spots to amazing fully equipped and spacious local gyms, Bob has you covered
Staying Clean
When staying longer it can make life so much easier when you have a washer dryer in your own apartment. On top of this Bob provides weekly cleans and mid-week refreshes.
Bob W has a range of different space categories and Apartment types. Below is an explanation of how it all works.
Space CategoriesSpace Types
Compact
Small but smart — like the Swiss Army knife of stays. Thoughtfully designed to make the most of every inch, these clever spaces pack in everything you need for a comfy, efficient stay. Perfect for minimalists, short stays, or anyone who travels light and likes things tidy.
Original
The classic Bob. Not too big, not too small — just right. These perfectly proportioned stays are the gold standard across rooms, studios, and apartments. Balanced, versatile, and easy to love.
Spacious
Need a bit more breathing room? These stays come with extra space to lounge, work, or wrangle kids and carry-ons. Whether you're here for a week or a weekend, there's room to spread out. Ideal for longer stays, remote working, or anyone who doesn’t believe in packing light.
Signature
The best of Bob. Each Signature stay is one of a kind, offering something special. Expect rooftop views, private saunas, bold design, or just that “how is this not a penthouse?” feeling. Limited in number, big on personality. If you see one available, snap it up.
Compact
Small but smart — like the Swiss Army knife of stays. Thoughtfully designed to make the most of every inch, these clever spaces pack in everything you need for a comfy, efficient stay. Perfect for minimalists, short stays, or anyone who travels light and likes things tidy.
The classic Bob. Not too big, not too small — just right. These perfectly proportioned stays are the gold standard across rooms, studios, and apartments. Balanced, versatile, and easy to love.
Need a bit more breathing room? These stays come with extra space to lounge, work, or wrangle kids and carry-ons. Whether you're here for a week or a weekend, there's room to spread out. Ideal for longer stays, remote working, or anyone who doesn’t believe in packing light.
The best of Bob. Each Signature stay is one of a kind, offering something special. Expect rooftop views, private saunas, bold design, or just that “how is this not a penthouse?” feeling. Limited in number, big on personality. If you see one available, snap it up.
Small but smart — like the Swiss Army knife of stays. Thoughtfully designed to make the most of every inch, these clever spaces pack in everything you need for a comfy, efficient stay. Perfect for minimalists, short stays, or anyone who travels light and likes things tidy.
The classic Bob. Not too big, not too small — just right. These perfectly proportioned stays are the gold standard across rooms, studios, and apartments. Balanced, versatile, and easy to love.
Need a bit more breathing room? These stays come with extra space to lounge, work, or wrangle kids and carry-ons. Whether you're here for a week or a weekend, there's room to spread out. Ideal for longer stays, remote working, or anyone who doesn’t believe in packing light.
The best of Bob. Each Signature stay is one of a kind, offering something special. Expect rooftop views, private saunas, bold design, or just that “how is this not a penthouse?” feeling. Limited in number, big on personality. If you see one available, snap it up.
Bob W locations are super convenient with all the necessary services included. It has always been a pleasure working with the team, so quick to respond and very easy to work with. Our colleagues have also given great feedback about the accommodation. Bob W team truly looks after their customers and stakeholders!
Jorge Del Rosal, IBV Solar Spain S.L.
10/16/25
During my years working at the Gran Vía office, Bow W Chueca was my second home. Well located and really a nice and comfortable place to rest and work with wonderful style based in the Almodóvar films and the Spanish 80’s pop music (aka “La Movida”). Now I enjoy it both professionally and personally, with my wife and family.
Benjamin Bakker (CFO), Algorithmiq
10/21/25
BobW are great to deal with when planning our company trips, happily accommodating our large team. The digital check-in makes life easy, the staff are friendly and responsive to our needs, and the rooms are excellent. Most importantly, our team look forward to staying!
One city at a time, we’ve shattered expectations and set new benchmarks. These honors represent the power of a story told differently.
Meet the sales team behind Bob W. Big on corporate needs, obsessed with the details, and always thinking one step ahead, these are the people making smoother stays happen.
Kiki Koskinen
Regional Sales Lead, Nordics
Marjaliisa Mango
Business Development Manager, Estonia
Tommy Hirvonen
Business Development Manager, Finland
Andreas Gutte
Business Development Manager, Denmark
Christian Carter
Business Development Manager, Sweden & Norway
Boris Spanjaard
Business Development Manager, Netherlands
Have a chat
If you would like to chat with our account management team about your business requirements, please drop us a line here.
Here is a collection of stories that Bob has collected along his travels through Europe.
Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district
Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.
International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings
Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.
Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus
Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.
Bob W signs ground-up Manchester development, marking further UK and Ireland expansion
Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.
Bob W expands in Central Milan with Crocetta opening
Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.
Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district
Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.
International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings
Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.
Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus
Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.
Bob W signs ground-up Manchester development, marking further UK and Ireland expansion
Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.
Bob W expands in Central Milan with Crocetta opening
Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.