
Stay for days, weeks, months
Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.





Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.
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No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.

Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.
24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.
Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)
Smart TV for streaming or plug into a retro games console for a throwback moment.
Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.
Self-service washateria and luggage storage, so you can pack light and stay longer.
Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.
Every stay is 100% carbon offset — averaging 19.84 kgCO2e saved per night, per apartment.
A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals.
Accessibility matters. From wheelchair accessibility and lifts to all floors, your comfort is always considered.
Enjoy fully fitted kitchens in the apartments.
Individual climate control, right inside your apartment.
Local gym partnerships, yoga mats in every room, and classes when you want them.




Our spaces are bold, warm, and full of personality — just like the neighbourhood.




Bob W Tower Hill Studios features brand-new builds with sleek layouts and playful, East London–inspired design. Think organic materials, earthy tones, hand-painted art, and vintage finds.
You'll get the best of local design and London-made details, from bespoke furniture by Holloway Li to mugs hand-thrown in East London studios. Whether you’re here for a city break or a longer stretch, Tower Hill’s got you covered.

No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more here.
This modern property in Tower Hill was freshly built in 2023. All apartments are located on floors 1-6 and are accessible by lift.

Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at la Dolce Vita. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning.
Shake off the travel stiffness with our local gym partner, PureGym Tower Hill. Just in case exploring the neighbourhood isn't enough to tire you out.


Bob W Tower Hill Studios features brand-new builds with sleek layouts and playful, East London–inspired design. Think organic materials, earthy tones, hand-painted art, and vintage finds.
You'll get the best of local design and London-made details, from bespoke furniture by Holloway Li to mugs hand-thrown in East London studios. Whether you’re here for a city break or a longer stretch, Tower Hill’s got you covered.
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No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more here.
This modern property in Tower Hill was freshly built in 2023. All apartments are located on floors 1-6 and are accessible by lift.

Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at la Dolce Vita. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning.

Shake off the travel stiffness with our local gym partner, PureGym Tower Hill. Just in case exploring the neighbourhood isn't enough to tire you out.


Never pay full price again. No searching for coupon codes.
Get special discounts at select new European locations.
Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
Flying into London and making your way to Bob W Tower Hill Studios? Welcome! London has several airports, so here’s a guide on how to get to us.
A Few Tips Before You Start💡
Check Real-Time Routes: Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.
Taxis vs. Shuttles: A black cab or Uber from distant airports can be very expensive (£100-£200+) and take 1-2+ hours in traffic. For a potentially cheaper option, you can search online for a pre-booked 'London Airport Shuttle Service'.
From Heathrow Airport (LHR) ✈️
Option 1: Take the Piccadilly line (dark blue) from Heathrow to Earl's Court, then change to the eastbound District line to Aldgate East. From there, it's a 10-minute walk.
Option 2: Take the Heathrow Express train to Paddington Station. Change to the eastbound Hammersmith & City line to Aldgate East station. From there, it's a 10-minute walk.
Option 3: Take the Heathrow Express train to Paddington Station. Change to the eastbound Elizabeth line to Liverpool Street Station. From there, you can change to the District line to Aldgate East and walk for 10 minutes.
From Gatwick Airport (LGW) ✈️
Option 1: Take a Southern train to Victoria Station. Change to the eastbound District line to Aldgate East. From there, it's a 10-minute walk.
Option 2: Take a Thameslink train to Farringdon Station. Change to the eastbound Hammersmith & City line to Aldgate East. From there, it's a 10-minute walk.
From Stansted Airport (STN) ✈️
Take the Stansted Express train to Liverpool Street Station. From there, change to the District line to Aldgate East and walk for 10 minutes.
From Luton Airport (LTN) ✈️
Take the airport shuttle bus to Luton Airport Parkway Rail Station. From there, take an EMR train to St Pancras International. Change to the eastbound Metropolitan line to Aldgate Station. From there, it's a 10-minute walk.
From London City Airport (LCY) ✈️
This is the closest airport! Take the Docklands Light Railway (DLR) from London City Airport directly to Tower Gateway. From there, it's just a 5-minute walk.
From London Southend Airport (SEN) ✈️
Take a ‘Greater Anglia’ train from Southend Airport to Liverpool Street Station. From there, change to the Circle line to Tower Hill and walk for 10 minutes.
Safe travels! ✨
So you've made it to London and you're ready to find us at Bob W London Tower Hill Studios! Here's our address and how to spot us.
Our Address
1 Magdalen Passage, London E1, United Kingdom
Find us on Google Maps
Finding the Entrance
Look for the building at number 1 Magdalen Passage. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to London! ✨
At Bob W Tower Hill Studios, the luggage room is located on the ground floor and is available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
From the main entrance head straight to the end of the hallway.
From the double doors, take the left and you will find the Luggage Room!
Open your Guest Area (check your email for the check-in link).
Tap “Open Doors.”
Scroll to find the “Luggage Room” key.
Enter the code on the pin pad.
Now go explore, hands-free 🙌
At Bob W Tower Hill Studios, there is no dedicated parking or public car park directly at or near the property.
However, you can book a parking space in advance through two trusted providers:
NCP (National Car Park)
Offers car parks all over London.
How to book:
NCP Prebook
Choose “City & Town parking”
Enter postcode: E1 8BL
Select your date & time to view nearby options on the map
RingGo
Works best via mobile app, but online booking is also available.
How to book:
Register & Book via RingGo
Use the app to locate and reserve a spot easily
Bob's Tips for Parking in London 💡
ULEZ is London-Wide! The Ultra Low Emission Zone (ULEZ) covers ALL London boroughs. This means most vehicles need to meet specific emission standards to avoid a daily charge. Check your vehicle's status on the Transport for London (TfL) website before you travel. This applies 24/7.
Congestion Charge Zone (CCZ): Bob W Tower Hill Studios is within the Congestion Charge Zone. So, if you're driving there during charging hours, the daily CCZ fee will apply on top of any ULEZ charge and parking costs.
Tube & Bus It? Tower Hill is exceptionally well-connected. It has its own Tube station (Circle & District Lines), Tower Gateway DLR station, Fenchurch Street national rail station nearby, and numerous bus routes. It's often the easiest and quickest way to get here and explore the rest of London.
Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!
Details
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.
Flying into London and making your way to Bob W Tower Hill Studios? Welcome! London has several airports, so here’s a guide on how to get to us.
A Few Tips Before You Start💡
Check Real-Time Routes: Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.
Taxis vs. Shuttles: A black cab or Uber from distant airports can be very expensive (£100-£200+) and take 1-2+ hours in traffic. For a potentially cheaper option, you can search online for a pre-booked 'London Airport Shuttle Service'.
From Heathrow Airport (LHR) ✈️
Option 1: Take the Piccadilly line (dark blue) from Heathrow to Earl's Court, then change to the eastbound District line to Aldgate East. From there, it's a 10-minute walk.
Option 2: Take the Heathrow Express train to Paddington Station. Change to the eastbound Hammersmith & City line to Aldgate East station. From there, it's a 10-minute walk.
Option 3: Take the Heathrow Express train to Paddington Station. Change to the eastbound Elizabeth line to Liverpool Street Station. From there, you can change to the District line to Aldgate East and walk for 10 minutes.
From Gatwick Airport (LGW) ✈️
Option 1: Take a Southern train to Victoria Station. Change to the eastbound District line to Aldgate East. From there, it's a 10-minute walk.
Option 2: Take a Thameslink train to Farringdon Station. Change to the eastbound Hammersmith & City line to Aldgate East. From there, it's a 10-minute walk.
From Stansted Airport (STN) ✈️
Take the Stansted Express train to Liverpool Street Station. From there, change to the District line to Aldgate East and walk for 10 minutes.
From Luton Airport (LTN) ✈️
Take the airport shuttle bus to Luton Airport Parkway Rail Station. From there, take an EMR train to St Pancras International. Change to the eastbound Metropolitan line to Aldgate Station. From there, it's a 10-minute walk.
From London City Airport (LCY) ✈️
This is the closest airport! Take the Docklands Light Railway (DLR) from London City Airport directly to Tower Gateway. From there, it's just a 5-minute walk.
From London Southend Airport (SEN) ✈️
Take a ‘Greater Anglia’ train from Southend Airport to Liverpool Street Station. From there, change to the Circle line to Tower Hill and walk for 10 minutes.
Safe travels! ✨
So you've made it to London and you're ready to find us at Bob W London Tower Hill Studios! Here's our address and how to spot us.
Our Address
1 Magdalen Passage, London E1, United Kingdom
Find us on Google Maps
Finding the Entrance
Look for the building at number 1 Magdalen Passage. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to London! ✨
At Bob W Tower Hill Studios, the luggage room is located on the ground floor and is available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
From the main entrance head straight to the end of the hallway.
From the double doors, take the left and you will find the Luggage Room!
Open your Guest Area (check your email for the check-in link).
Tap “Open Doors.”
Scroll to find the “Luggage Room” key.
Enter the code on the pin pad.
Now go explore, hands-free 🙌
At Bob W Tower Hill Studios, there is no dedicated parking or public car park directly at or near the property.
However, you can book a parking space in advance through two trusted providers:
NCP (National Car Park)
Offers car parks all over London.
How to book:
NCP Prebook
Choose “City & Town parking”
Enter postcode: E1 8BL
Select your date & time to view nearby options on the map
RingGo
Works best via mobile app, but online booking is also available.
How to book:
Register & Book via RingGo
Use the app to locate and reserve a spot easily
Bob's Tips for Parking in London 💡
ULEZ is London-Wide! The Ultra Low Emission Zone (ULEZ) covers ALL London boroughs. This means most vehicles need to meet specific emission standards to avoid a daily charge. Check your vehicle's status on the Transport for London (TfL) website before you travel. This applies 24/7.
Congestion Charge Zone (CCZ): Bob W Tower Hill Studios is within the Congestion Charge Zone. So, if you're driving there during charging hours, the daily CCZ fee will apply on top of any ULEZ charge and parking costs.
Tube & Bus It? Tower Hill is exceptionally well-connected. It has its own Tube station (Circle & District Lines), Tower Gateway DLR station, Fenchurch Street national rail station nearby, and numerous bus routes. It's often the easiest and quickest way to get here and explore the rest of London.
Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!
Details
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

Bob has just opened 54 apartments on Kammakargatan, inside a 1965 brutalist landmark that’s been reborn through a design collaboration with Note Design Studio.

Recently, it feels like I haven’t woken up to the same view twice. There was the new opening in Helsinki, then all the furniture to unpack in Stockholm. Still, I found time to check out how the refurb of my place is going down in Milan. I was ready for some heat.

At Bob W, we're always on the lookout for the right people to help us grow smarter and faster. That’s why we’re excited to announce two new appointments that will boost our presence in Southern Europe as we continue to redefine hospitality across the continent.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

Bob has just opened 54 apartments on Kammakargatan, inside a 1965 brutalist landmark that’s been reborn through a design collaboration with Note Design Studio.

Recently, it feels like I haven’t woken up to the same view twice. There was the new opening in Helsinki, then all the furniture to unpack in Stockholm. Still, I found time to check out how the refurb of my place is going down in Milan. I was ready for some heat.

At Bob W, we're always on the lookout for the right people to help us grow smarter and faster. That’s why we’re excited to announce two new appointments that will boost our presence in Southern Europe as we continue to redefine hospitality across the continent.

St Paul’s isn’t just about its world-famous dome (though, Sir Christopher Wren’s masterpiece is unmissable). This is London at its most atmospheric: winding lanes where Dickens and Pepys once strolled, cosy old pubs tucked between offices, and literary history baked into the cobblestones.
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Right in the heart of some of London’s most historic landmarks — and modern offices. Tower Hill sits right where London’s past and present collide. Join workers in the local pubs for a post-shift drink and chilled chatter. Close to the Tower of London, the Roman-built London Wall, and the Thames.

Tucked away on Victorian terraces, you’re far from the city rush hour out here. It’s a leisurely stroll to the neighbourhood’s best loved coffee shops for an afternoon pastry. With London’s most celebrated museums only a short tube ride away, there’s plenty to do — even when the British rain strikes.

The City of London isn’t just any neighbourhood, it’s where the capital began. Here, medieval towers, Roman walls, and centuries-old guildhalls stand shoulder-to-shoulder with glass skyscrapers and buzzing cafés. It’s a place where history isn’t behind glass; it’s woven into the streets you’ll walk every day.



Like walking straight into a scene from Love Actually or Notting Hill, Holland Park is as quintessentially British as it gets. Think sweeping tree-lined avenues, pastel mews, and Victorian mansions that whisper stories of rockstars and royalty. (Yes, Freddie Mercury once called this street home.)

Spitalfields has always been where London’s edges blur. It's the multicultural heart of the East End, sitting right next to the glass towers of the City. Step outside and you’ve got Spitalfields Market on one side and Brick Lane’s curry houses, vintage shops, and street art on the other.

Sash windows, Victorian terraces, and leafy garden squares — Earl’s Court is classic London. But it’s also brilliantly connected and buzzing with things to do. Step out and you’ll find Kensington’s world-class museums, the historic Brompton Cemetery, and the sprawling Hyde Park all within easy reach.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
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