• a group of trees and buildings

    Ciao Rome, meet Bob.

    Italy
4.6 out of 5|89,021 reviews

Ancient yet alive. Gritty but grand.

In Rome, you’re never far from a hidden piazza, a Baroque masterpiece, or a perfect silk-crema espresso. From the ivy-draped alleys of Trastevere to the cinematic grandeur of Prati, each neighborhood brings its own legendary charm.

Bob’s places are dotted across the city, so whether you’re here for the high fashion, the history, the midnight carbonara, or just a sun-soaked dolce far niente moment, there’s a Bob with your name on it.

Expect stylish stays with Italian soul — think curated antiques, warm textures, and local artisanal touches, plus all the thoughtful essentials (like keyless entry and fully equipped kitchens) that make you feel like a local from day one.

Rome is theatrical, timeless, and unapologetically bold. Just how Bob likes it.


Read More
0 Properties
All Filters

No results found.

Unlock exclusive perks

Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
Get Instantly
5% off every stay

Never pay full price again. No searching for coupon codes.

Get Instantly
Exclusive Discounts

Get special discounts at select new European locations.

Get Instantly
Custom dashboard

Reservations, rewards and recommendations. All in one place.

Added perks with every stay

The more you stay, the more you get.

Keeping things green in Rome

"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
Amsterdam - Sustainability - Primary Image
London - Sustainability - Secondary Image

Rome, through Bob's eyes

In Rome, history runs through the streets as much as the espresso does. Golden days, starlit nights, and always a secret masterpiece worth discovering.

Exclusive deals, for friends like you

Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.

From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a building with people walking on the street

Bob W Signs Third Copenhagen Property

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

  • a building with people walking on the street

    Bob W Signs Third Copenhagen Property

    14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Why Choose Bob?

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
  • Days, weeks or months

    Flexible spaces to suit your stay

    Chair icon
  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

  • A loyalty programme with actual rewards

    5% off for the Inner Circle and 10% off for the Business Circle - why not join now

  • Best rates, guaranteed

    Find the best prices on our website