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Turku’s got history, heart, and a pig-duck hybrid called Posankka. Once the capital, now a cultural comeback story, it’s packed with character, charm, and a surprising amount of boats that double as bars.
Bob’s set up in the iconic Cotton Wool House — a 1920s gem with local heritage woven into every corner. Think warm wood, bold colours, and design nods to the Aura River.
This place blends medieval castles, market buzz, and summer boat bars like it’s no big deal. Whether you’re here for a culture fix, a client meeting, or just a good bite by the water, Turku’s got the goods.
Ideal for weekends, work trips, or a little of both. Step outside and you’ve got market stalls, indie galleries, riverside rambles and some of Finland’s best eats. Come for the history, stay for the good times.
Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
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Sustainable AF
Keeping things green in Turku
See through the words
Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.
Vintage, local and ethical
We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy.
Bye bye emissions
We balance out all emissions from guest stays by investing in high-quality offset projects.
Take your time in Turku. There’s a charm here that rewards the curious, and maybe a café around every corner.
Walks along Aura RiverThe river winds through the city, lined with cafés, terraces, and a little local life on every corner.
KauppatoriSee Turku like a local — swing by the market square for sweet treats, souvenirs, and a taste of everyday life.
Sunset strollsGolden light, riverside paths, and the kind of calm that only Turku evenings can pull off.
Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Dortmund, in Full Flow: A work-friendly neighbourhood guide to Dortmund Stadtmitte
Business trip to Dortmund? Stay at Bob W Dortmund Stadtmitte and use our city guide for where to work, eat, wonder and reset between meetings.
Coolcations: Why Northern Europe is the Place to Be This Summer
Forget chasing the heat. This summer, we’re heading north for sea swims, long evenings, forest walks, and cities where the best moments happen at their own pace.
Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district
Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.
International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings
Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.
Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus
Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.
Dortmund, in Full Flow: A work-friendly neighbourhood guide to Dortmund Stadtmitte
Business trip to Dortmund? Stay at Bob W Dortmund Stadtmitte and use our city guide for where to work, eat, wonder and reset between meetings.
Coolcations: Why Northern Europe is the Place to Be This Summer
Forget chasing the heat. This summer, we’re heading north for sea swims, long evenings, forest walks, and cities where the best moments happen at their own pace.
Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district
Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.
International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings
Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.
Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus
Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.
Finally. The sustainable alternative you've been longing for. Trusted across Europe.
- Days, weeks or months
Flexible spaces to suit your stay
- Loved by real guests
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
- A loyalty programme with actual rewards
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
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