
Helsinki Ullanlinna

Bold yet peaceful. Edgy but elegant. In Helsinki, you’re never far from a sea view, a sauna, or a seriously good flat white. From the Art Nouveau streets of Katajanokka to the contemporary pulse of Kamppi, each neighbourhood brings its own charm.
Bob's places are dotted across the city, so whether you’re here for the design, the music, the markets, or just a moody Nordic moment, there’s a Bob with your name on it.
Expect stylish stays with Finnish flair — think vintage finds, bold colours, and local design brands, plus all the thoughtful touches (like keyless entry and fully equipped kitchens) that make you feel right at home.
Helsinki’s walkable, welcoming, and a little bit weird — in the best way possible. Just how Bob likes it.












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In Helsinki, design runs through the streets as much as the coffee does. Long days, cool nights, and always something worth discovering.





Get up to 30% off at all newly opened properties until 30th Jan 2026.



14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
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