
Stay for days, weeks, months
Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.





Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.
.webp?language=en)
No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.

Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.
24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.
Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)
Smart TV for streaming or plug into a retro games console for a throwback moment.
Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.
No self-service washateria, but there is luggage storage.
Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.
Every stay is 100% carbon offset.
A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals.
Step-free access is not possible throughout this property or apartments.
Enjoy a kitchenette in the apartments.
Apartments do not feature A/C, but windows allow for natural ventilation.
Local gym partnerships, yoga mats in every room, and classes when you want them.












Our spaces are bold, warm, and full of personality — just like the neighbourhood.




Built in the 1870s, this Victorian townhouse blends old-world character with Bob’s fresh energy. Inside, you’ll find a design concept shaped by local creators: warm neutrals, leafy-inspired ceramics, and modern minimalism softened with cosy textiles.
Award-winning architects Studio Moren maximised comfort and flow, while local artists brought their own West London flair. Spot the bold geometric prints of Jonny Mellor and nature-inspired ceramics by MW Ceramics.
Together, they bring a piece of Holland Park’s leafy calm indoors. It’s understated, authentic, and quietly luxurious.

No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - link to help page].
This property in Holland park was built in the 1870s and renovated in 2024. All apartments are located on floors 0-3.

Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Taste of Joy. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning.
Shake off the travel stiffness with our in-house gym, close by at Bob W Earl's Court 109 Warwick Road. Just in case exploring the neighbourhood isn't enough to tire you out. It's only a 10-minute walk away — the perfect warm-up.


Built in the 1870s, this Victorian townhouse blends old-world character with Bob’s fresh energy. Inside, you’ll find a design concept shaped by local creators: warm neutrals, leafy-inspired ceramics, and modern minimalism softened with cosy textiles.
Award-winning architects Studio Moren maximised comfort and flow, while local artists brought their own West London flair. Spot the bold geometric prints of Jonny Mellor and nature-inspired ceramics by MW Ceramics.
Together, they bring a piece of Holland Park’s leafy calm indoors. It’s understated, authentic, and quietly luxurious.

No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - link to help page].
This property in Holland park was built in the 1870s and renovated in 2024. All apartments are located on floors 0-3.

Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Taste of Joy. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning.

Shake off the travel stiffness with our in-house gym, close by at Bob W Earl's Court 109 Warwick Road. Just in case exploring the neighbourhood isn't enough to tire you out. It's only a 10-minute walk away — the perfect warm-up.


Never pay full price again. No searching for coupon codes.
Get special discounts at select new European locations.
Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
Flying into London and making your way to Bob W Holland Park? Welcome! London has several airports, so here’s a guide on how to get to us from the two most common ones: Heathrow and Gatwick.
A Tip Before You Start💡
Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.
From Heathrow Airport (LHR) ✈️
Take the Tube: From any Heathrow Terminal station, get on the Piccadilly Line (dark blue) heading Eastbound.
Get off at Hammersmith: After about 11 stops (approx. 36 minutes), get off at Hammersmith station.
Catch a Bus: Head to Hammersmith Bus Station and go to bus stop F. Take either bus number 27 (towards Chalk Farm) or bus number 9 (towards Aldwych).
Final Walk: Travel 4 stops and get off at the Holland Road stop. From there, it's a 10-minute walk to 128 Holland Road. Just pop our address into your map app for the final steps.
From Gatwick Airport (LGW) ✈️
Take a National Rail Train: From the train station at Gatwick Airport, take a train heading towards London Victoria. (These leave frequently, often every 15 minutes, from various platforms).
Get off at Clapham Junction: This is usually just 2 stops from Gatwick.
Change to the Overground: At Clapham Junction, go to Platform 1 and take the London Overground train heading towards Stratford.
Get off at Kensington (Olympia): After about 3 stops (approx. 10 minutes), get off at Kensington (Olympia) station. Use the Russell Road exit.
Final Walk: From the station, it's an 8-minute walk to 128 Holland Road.
Safe travels! ✨
So you've made it to London and you're ready to find us at Bob W London Holland Park! Here's our address and how to spot us.
Our Address
128 Holland Rd, London W14 8BD, United Kingdom
Find us on Google Maps
Finding the Entrance
Look for the building at number 128 Holland Rd. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to London! ✨
At Bob W Holland Park, the luggage lockers are located on the basement floor in the Lounge area and are available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
Head downstairs to the basement level.
At the bottom of the stairs, you’ll see a door on the left.
Go through, then enter the next door on the left – that’s the lounge.
Tap “Open Doors.”
Scroll to find the “Lounge” key.
You’ll find the lockers on the left-hand wall as you enter.
Using the lockers:
Find an empty locker.
Pop your bag inside and close the locker door.
Turn the knob anti-clockwise.
Enter a unique 4-digit PIN (you’ll need to remember this!).
Your locker is now locked.
When you return, enter the same PIN and turn the knob clockwise to open it.
That’s it – the system resets itself after each use.
Now go explore, hands-free 🙌
There's no parking available directly on the street outside Bob W Holland Park. But fear not, there are ways to sort your wheels!
Pay & Display Parking
You'll find some Pay & Display parking spots on smaller side roads around the Holland Park area.
Tip from Bob: London's parking attendants are super vigilant (bless 'em!). So, make sure you buy a ticket and display it very clearly in your vehicle.
Live Availability Checker: For a helping hand finding available Pay & Display spots, check out: 🔗 parkopedia.com
Nearby Parking
YourParkingSpace - Kensington Car Park
This is a great option just a 7-minute walk away and it's open 24/7.
Address: Holland Park Ave, London W11 4UL
Features: Covered parking, CCTV, Security lighting, On-site staff, and it's underground. Sweet!
Book Ahead: This car park is popular and books up quickly. We advise booking your spot a few days in advance to avoid disappointment.
🔗 Book here: YourParkingSpace - Kensington Car Park
Flexibility: Once booked, you can enter and exit multiple times throughout your booking, 24/7.
Bob's Tips for Parking in London 💡
ULEZ Zone Alert! Emissions matter in London! Bob W Holland Park is located within the Ultra Low Emission Zone (ULEZ). This means your vehicle needs to meet specific emission standards, or you'll need to pay a daily charge to drive within the zone.
Check Your Vehicle: Before you travel, please check if your vehicle meets the ULEZ standards on the official Transport for London (TfL) website.
Tube & Bus It? London has fantastic public transport! The Tube (Underground) and iconic red buses can often be the easiest and most stress-free way to explore. Holland Park station is nearby!
Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.
Flying into London and making your way to Bob W Holland Park? Welcome! London has several airports, so here’s a guide on how to get to us from the two most common ones: Heathrow and Gatwick.
A Tip Before You Start💡
Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.
From Heathrow Airport (LHR) ✈️
Take the Tube: From any Heathrow Terminal station, get on the Piccadilly Line (dark blue) heading Eastbound.
Get off at Hammersmith: After about 11 stops (approx. 36 minutes), get off at Hammersmith station.
Catch a Bus: Head to Hammersmith Bus Station and go to bus stop F. Take either bus number 27 (towards Chalk Farm) or bus number 9 (towards Aldwych).
Final Walk: Travel 4 stops and get off at the Holland Road stop. From there, it's a 10-minute walk to 128 Holland Road. Just pop our address into your map app for the final steps.
From Gatwick Airport (LGW) ✈️
Take a National Rail Train: From the train station at Gatwick Airport, take a train heading towards London Victoria. (These leave frequently, often every 15 minutes, from various platforms).
Get off at Clapham Junction: This is usually just 2 stops from Gatwick.
Change to the Overground: At Clapham Junction, go to Platform 1 and take the London Overground train heading towards Stratford.
Get off at Kensington (Olympia): After about 3 stops (approx. 10 minutes), get off at Kensington (Olympia) station. Use the Russell Road exit.
Final Walk: From the station, it's an 8-minute walk to 128 Holland Road.
Safe travels! ✨
So you've made it to London and you're ready to find us at Bob W London Holland Park! Here's our address and how to spot us.
Our Address
128 Holland Rd, London W14 8BD, United Kingdom
Find us on Google Maps
Finding the Entrance
Look for the building at number 128 Holland Rd. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to London! ✨
At Bob W Holland Park, the luggage lockers are located on the basement floor in the Lounge area and are available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
Head downstairs to the basement level.
At the bottom of the stairs, you’ll see a door on the left.
Go through, then enter the next door on the left – that’s the lounge.
Tap “Open Doors.”
Scroll to find the “Lounge” key.
You’ll find the lockers on the left-hand wall as you enter.
Using the lockers:
Find an empty locker.
Pop your bag inside and close the locker door.
Turn the knob anti-clockwise.
Enter a unique 4-digit PIN (you’ll need to remember this!).
Your locker is now locked.
When you return, enter the same PIN and turn the knob clockwise to open it.
That’s it – the system resets itself after each use.
Now go explore, hands-free 🙌
There's no parking available directly on the street outside Bob W Holland Park. But fear not, there are ways to sort your wheels!
Pay & Display Parking
You'll find some Pay & Display parking spots on smaller side roads around the Holland Park area.
Tip from Bob: London's parking attendants are super vigilant (bless 'em!). So, make sure you buy a ticket and display it very clearly in your vehicle.
Live Availability Checker: For a helping hand finding available Pay & Display spots, check out: 🔗 parkopedia.com
Nearby Parking
YourParkingSpace - Kensington Car Park
This is a great option just a 7-minute walk away and it's open 24/7.
Address: Holland Park Ave, London W11 4UL
Features: Covered parking, CCTV, Security lighting, On-site staff, and it's underground. Sweet!
Book Ahead: This car park is popular and books up quickly. We advise booking your spot a few days in advance to avoid disappointment.
🔗 Book here: YourParkingSpace - Kensington Car Park
Flexibility: Once booked, you can enter and exit multiple times throughout your booking, 24/7.
Bob's Tips for Parking in London 💡
ULEZ Zone Alert! Emissions matter in London! Bob W Holland Park is located within the Ultra Low Emission Zone (ULEZ). This means your vehicle needs to meet specific emission standards, or you'll need to pay a daily charge to drive within the zone.
Check Your Vehicle: Before you travel, please check if your vehicle meets the ULEZ standards on the official Transport for London (TfL) website.
Tube & Bus It? London has fantastic public transport! The Tube (Underground) and iconic red buses can often be the easiest and most stress-free way to explore. Holland Park station is nearby!
Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.


St Paul’s isn’t just about its world-famous dome (though, Sir Christopher Wren’s masterpiece is unmissable). This is London at its most atmospheric: winding lanes where Dickens and Pepys once strolled, cosy old pubs tucked between offices, and literary history baked into the cobblestones.
.webp?language=en)
Right in the heart of some of London’s most historic landmarks — and modern offices. Tower Hill sits right where London’s past and present collide. Join workers in the local pubs for a post-shift drink and chilled chatter. Close to the Tower of London, the Roman-built London Wall, and the Thames.

Tucked away on Victorian terraces, you’re far from the city rush hour out here. It’s a leisurely stroll to the neighbourhood’s best loved coffee shops for an afternoon pastry. With London’s most celebrated museums only a short tube ride away, there’s plenty to do — even when the British rain strikes.

The City of London isn’t just any neighbourhood, it’s where the capital began. Here, medieval towers, Roman walls, and centuries-old guildhalls stand shoulder-to-shoulder with glass skyscrapers and buzzing cafés. It’s a place where history isn’t behind glass; it’s woven into the streets you’ll walk every day.



Spitalfields has always been where London’s edges blur. It's the multicultural heart of the East End, sitting right next to the glass towers of the City. Step outside and you’ve got Spitalfields Market on one side and Brick Lane’s curry houses, vintage shops, and street art on the other.

Sash windows, Victorian terraces, and leafy garden squares — Earl’s Court is classic London. But it’s also brilliantly connected and buzzing with things to do. Step out and you’ll find Kensington’s world-class museums, the historic Brompton Cemetery, and the sprawling Hyde Park all within easy reach.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
Find the best prices on our website