• a white building with a balcony

    London Holland Park

    128-130 Holland Road, London, W14 8BDUnited KingdomView on map
4.6 out of 5|9,237 reviews
a coffee table with two cups on it
a small kitchen with a microwave and a chair

meet-bob-3

Holland Park, a neighbourhood worth daydreaming about

Like walking straight into a scene from Love Actually or Notting Hill, Holland Park is as quintessentially British as it gets. Think sweeping tree-lined avenues, pastel mews, and Victorian mansions that whisper stories of rockstars and royalty. (Yes, Freddie Mercury once called this street home.) Beyond the architecture, the park itself is the neighbourhood’s beating heart. Families, culture lovers, and daydreamers all find their groove here. And when you’re ready to dip into the buzz, neighbouring Notting Hill and Kensington High Street deliver everything from traditional pubs to some of London’s hottest eateries. Holland Park is where London slows down, in the most stylish way possible." Stay with Bob and you’re minutes from the Tower of London, Tower Bridge, and London Bridge. Explore hidden alleyways where merchants once struck deals, or sip coffee in spots inspired by the coffee houses that gave birth to modern London life. The neighbourhood is a living blend of legacy and innovation, just like Bob himself.

Make yourself at home

a person holding a cup with a straw

Stay for days, weeks, months

Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.

Check-in using your phone

Smoothest check-in ever

No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.

Bob W Helsinki Kamppi Interior Working Space

Local kind of a design

Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.

Property Features

    Chat icon

    Always On

    24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.

    Wifi Icon

    Stay Connected

    Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)

    tv icon

    On-Demand Fun

    Smart TV for streaming or plug into a retro games console for a throwback moment.

    Shower Icon

    Sleep Well

    Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.

    luggage logo

    Wash + Go

    No self-service washateria, but there is luggage storage.

    cup icon

    Curated by Bob

    Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.

    leaf icon

    Stay Sustainable

    Every stay is 100% carbon offset.

    spray bottle

    Spotless, Every Time

    A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals. 

    Accessible icon with a strikethrough

    No Step-free Access

    Step-free access is not possible throughout this property or apartments.

    Fridge icon

    Everyday Chef

    Enjoy a kitchenette in the apartments.

    Air con Icon with strikethrough

    No Air Conditioning

    Apartments do not feature A/C, but windows allow for natural ventilation.

    Gym Icon

    Move Your Way

    Local gym partnerships, yoga mats in every room, and classes when you want them.

6 Apartments
All Filters
a bed with pillows and a shelf with a picture on the wall
a window with trees outside
bedroom with windowView All 3 photos

Compact Room

London Holland Park
a bed with pillows and a shelf with a picture on the wall
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • Double
  • 2 Guests
  • Stay for Days
  • Kitchenette
  • 21.04
a shelf with a microwave and a shirt on it
a vase with cotton flowers on a table
a bed with pillows and a picture on the wallView All 15 photos

Original Room

London Holland Park
a shelf with a microwave and a shirt on it
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • Queen
  • 2 Guests
  • Stay for Days
  • Kitchenette
  • 21.04
a small bed with a book and a brown pillow
a shelf with a swinger and coffee cups in a room
a bedroom with a white bed and a wood dresserView All 11 photos

Compact Room - Single - Lower Ground

London Holland Park
a small bed with a book and a brown pillow
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • Single
  • 1 Guest
  • Kitchenette
  • Stay for Days
  • 21.04
a bed with a yellow blanket and a vase of flowers on a shelf
a tv on the wall
a window with a view of a street and treesView All 10 photos

Compact Room - Single

London Holland Park
a bed with a yellow blanket and a vase of flowers on a shelf
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • 1 Guest
  • Stay for Days
  • Kitchenette
  • Single
  • 21.04
a bed with pillows and a blanket on it
a mirror with a microwave and glasses on a shelf
a shelf with books and a vase of flowers on itView All 12 photos

Original Studio - Lower Ground - Kitchenette

London Holland Park
a bed with pillows and a blanket on it
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • Queen
  • 2 Guests
  • Stay for Days
  • Kitchenette
  • 21.04
a bed with pillows in a room
a table with a vase of red flowers and two cups on it
a table with a vase of red flowers and two mugs on itView All 17 photos

Original Studio - Lower Ground

London Holland Park
a bed with pillows in a room
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • Queen
  • Sofa Bed
  • 4 Guests
  • Stay for Days
  • Kitchenette
  • 21.04

A close look inside

Our spaces are bold, warm, and full of personality — just like the neighbourhood.

What makes us different

We create spaces you’ll actually want to be in. From local touches to thoughtful details, it’s all designed around you.
Designed with SoulAccessing the PropertyLocal Partners

    Bringing the leafy calm indoors

    Built in the 1870s, this Victorian townhouse blends old-world character with Bob’s fresh energy. Inside, you’ll find a design concept shaped by local creators: warm neutrals, leafy-inspired ceramics, and modern minimalism softened with cosy textiles.

    Award-winning architects Studio Moren maximised comfort and flow, while local artists brought their own West London flair. Spot the bold geometric prints of Jonny Mellor and nature-inspired ceramics by MW Ceramics.

    Together, they bring a piece of Holland Park’s leafy calm indoors. It’s understated, authentic, and quietly luxurious.

a two books on a couch

    Contactless Entry

    No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - link to help page].

    This property in Holland park was built in the 1870s and renovated in 2024. All apartments are located on floors 0-3.

a two books on a couch

    Breakfast, Bob-Approved

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Taste of Joy. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

    Gym Access

    Shake off the travel stiffness with our in-house gym, close by at Bob W Earl's Court 109 Warwick Road. Just in case exploring the neighbourhood isn't enough to tire you out. It's only a 10-minute walk away — the perfect warm-up.

a two books on a couch
  • a two books on a couch

    Bringing the leafy calm indoors

    Built in the 1870s, this Victorian townhouse blends old-world character with Bob’s fresh energy. Inside, you’ll find a design concept shaped by local creators: warm neutrals, leafy-inspired ceramics, and modern minimalism softened with cosy textiles.

    Award-winning architects Studio Moren maximised comfort and flow, while local artists brought their own West London flair. Spot the bold geometric prints of Jonny Mellor and nature-inspired ceramics by MW Ceramics.

    Together, they bring a piece of Holland Park’s leafy calm indoors. It’s understated, authentic, and quietly luxurious.

  • a hand holding a phone

    Contactless Entry

    No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - link to help page].

    This property in Holland park was built in the 1870s and renovated in 2024. All apartments are located on floors 0-3.

  • a croissant on a plate next to a phone and a cup of coffee

    Breakfast, Bob-Approved

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Taste of Joy. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

  • a room with exercise equipment

    Gym Access

    Shake off the travel stiffness with our in-house gym, close by at Bob W Earl's Court 109 Warwick Road. Just in case exploring the neighbourhood isn't enough to tire you out. It's only a 10-minute walk away — the perfect warm-up.

Keeping things green in Holland Park

You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
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Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
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5% off every stay

Never pay full price again. No searching for coupon codes.

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Exclusive Discounts

Get special discounts at select new European locations.

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Added perks with every stay

The more you stay, the more you get.

Good to know

Haven't seen your question here, then click the link at the bottom to visit Bob's Help centre?
Top FAQsHouse Rules

    How do I get to the hotel from the airport?

    Flying into London and making your way to Bob W Holland Park? Welcome! London has several airports, so here’s a guide on how to get to us from the two most common ones: Heathrow and Gatwick.



    A Tip Before You Start💡
    Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.



    From Heathrow Airport (LHR) ✈️
    Take the Tube: From any Heathrow Terminal station, get on the Piccadilly Line (dark blue) heading Eastbound.

    Get off at Hammersmith: After about 11 stops (approx. 36 minutes), get off at Hammersmith station.

    Catch a Bus: Head to Hammersmith Bus Station and go to bus stop F. Take either bus number 27 (towards Chalk Farm) or bus number 9 (towards Aldwych).

    Final Walk: Travel 4 stops and get off at the Holland Road stop. From there, it's a 10-minute walk to 128 Holland Road. Just pop our address into your map app for the final steps.

    From Gatwick Airport (LGW) ✈️
    Take a National Rail Train: From the train station at Gatwick Airport, take a train heading towards London Victoria. (These leave frequently, often every 15 minutes, from various platforms).

    Get off at Clapham Junction: This is usually just 2 stops from Gatwick.

    Change to the Overground: At Clapham Junction, go to Platform 1 and take the London Overground train heading towards Stratford.

    Get off at Kensington (Olympia): After about 3 stops (approx. 10 minutes), get off at Kensington (Olympia) station. Use the Russell Road exit.

    Final Walk: From the station, it's an 8-minute walk to 128 Holland Road.

    Safe travels! ✨

    How to find us?

    So you've made it to London and you're ready to find us at Bob W London Holland Park! Here's our address and how to spot us.


    Our Address
    128 Holland Rd, London W14 8BD, United Kingdom

    Find us on Google Maps


    Finding the Entrance
    Look for the building at number 128 Holland Rd. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


    Welcome to London! ✨

    Where can I store my luggage?

    At Bob W Holland Park, the luggage lockers are located on the basement floor in the Lounge area and are available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it:
    Head downstairs to the basement level.

    At the bottom of the stairs, you’ll see a door on the left.

    Go through, then enter the next door on the left – that’s the lounge.

    Tap “Open Doors.”

    Scroll to find the “Lounge” key.

    You’ll find the lockers on the left-hand wall as you enter.


    Using the lockers:
    Find an empty locker.

    Pop your bag inside and close the locker door.

    Turn the knob anti-clockwise.

    Enter a unique 4-digit PIN (you’ll need to remember this!).

    Your locker is now locked.

    When you return, enter the same PIN and turn the knob clockwise to open it.

    That’s it – the system resets itself after each use.


    Now go explore, hands-free 🙌

    Where can I park my car?

    There's no parking available directly on the street outside Bob W Holland Park. But fear not, there are ways to sort your wheels!



    Pay & Display Parking
    You'll find some Pay & Display parking spots on smaller side roads around the Holland Park area.

    Tip from Bob: London's parking attendants are super vigilant (bless 'em!). So, make sure you buy a ticket and display it very clearly in your vehicle.

    Live Availability Checker: For a helping hand finding available Pay & Display spots, check out: 🔗 parkopedia.com


    Nearby Parking
    YourParkingSpace - Kensington Car Park

    This is a great option just a 7-minute walk away and it's open 24/7.

    Address: Holland Park Ave, London W11 4UL

    Features: Covered parking, CCTV, Security lighting, On-site staff, and it's underground. Sweet!

    Book Ahead: This car park is popular and books up quickly. We advise booking your spot a few days in advance to avoid disappointment.
    🔗 Book here: YourParkingSpace - Kensington Car Park

    Flexibility: Once booked, you can enter and exit multiple times throughout your booking, 24/7.


    Bob's Tips for Parking in London 💡
    ULEZ Zone Alert! Emissions matter in London! Bob W Holland Park is located within the Ultra Low Emission Zone (ULEZ). This means your vehicle needs to meet specific emission standards, or you'll need to pay a daily charge to drive within the zone.

    Check Your Vehicle: Before you travel, please check if your vehicle meets the ULEZ standards on the official Transport for London (TfL) website.

    Tube & Bus It? London has fantastic public transport! The Tube (Underground) and iconic red buses can often be the easiest and most stress-free way to explore. Holland Park station is nearby!



    Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!

    How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

    Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

  • How do I get to the hotel from the airport?

    Flying into London and making your way to Bob W Holland Park? Welcome! London has several airports, so here’s a guide on how to get to us from the two most common ones: Heathrow and Gatwick.



    A Tip Before You Start💡
    Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.



    From Heathrow Airport (LHR) ✈️
    Take the Tube: From any Heathrow Terminal station, get on the Piccadilly Line (dark blue) heading Eastbound.

    Get off at Hammersmith: After about 11 stops (approx. 36 minutes), get off at Hammersmith station.

    Catch a Bus: Head to Hammersmith Bus Station and go to bus stop F. Take either bus number 27 (towards Chalk Farm) or bus number 9 (towards Aldwych).

    Final Walk: Travel 4 stops and get off at the Holland Road stop. From there, it's a 10-minute walk to 128 Holland Road. Just pop our address into your map app for the final steps.

    From Gatwick Airport (LGW) ✈️
    Take a National Rail Train: From the train station at Gatwick Airport, take a train heading towards London Victoria. (These leave frequently, often every 15 minutes, from various platforms).

    Get off at Clapham Junction: This is usually just 2 stops from Gatwick.

    Change to the Overground: At Clapham Junction, go to Platform 1 and take the London Overground train heading towards Stratford.

    Get off at Kensington (Olympia): After about 3 stops (approx. 10 minutes), get off at Kensington (Olympia) station. Use the Russell Road exit.

    Final Walk: From the station, it's an 8-minute walk to 128 Holland Road.

    Safe travels! ✨

  • How to find us?

    So you've made it to London and you're ready to find us at Bob W London Holland Park! Here's our address and how to spot us.


    Our Address
    128 Holland Rd, London W14 8BD, United Kingdom

    Find us on Google Maps


    Finding the Entrance
    Look for the building at number 128 Holland Rd. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


    Welcome to London! ✨

  • Where can I store my luggage?

    At Bob W Holland Park, the luggage lockers are located on the basement floor in the Lounge area and are available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it:
    Head downstairs to the basement level.

    At the bottom of the stairs, you’ll see a door on the left.

    Go through, then enter the next door on the left – that’s the lounge.

    Tap “Open Doors.”

    Scroll to find the “Lounge” key.

    You’ll find the lockers on the left-hand wall as you enter.


    Using the lockers:
    Find an empty locker.

    Pop your bag inside and close the locker door.

    Turn the knob anti-clockwise.

    Enter a unique 4-digit PIN (you’ll need to remember this!).

    Your locker is now locked.

    When you return, enter the same PIN and turn the knob clockwise to open it.

    That’s it – the system resets itself after each use.


    Now go explore, hands-free 🙌

  • Where can I park my car?

    There's no parking available directly on the street outside Bob W Holland Park. But fear not, there are ways to sort your wheels!



    Pay & Display Parking
    You'll find some Pay & Display parking spots on smaller side roads around the Holland Park area.

    Tip from Bob: London's parking attendants are super vigilant (bless 'em!). So, make sure you buy a ticket and display it very clearly in your vehicle.

    Live Availability Checker: For a helping hand finding available Pay & Display spots, check out: 🔗 parkopedia.com


    Nearby Parking
    YourParkingSpace - Kensington Car Park

    This is a great option just a 7-minute walk away and it's open 24/7.

    Address: Holland Park Ave, London W11 4UL

    Features: Covered parking, CCTV, Security lighting, On-site staff, and it's underground. Sweet!

    Book Ahead: This car park is popular and books up quickly. We advise booking your spot a few days in advance to avoid disappointment.
    🔗 Book here: YourParkingSpace - Kensington Car Park

    Flexibility: Once booked, you can enter and exit multiple times throughout your booking, 24/7.


    Bob's Tips for Parking in London 💡
    ULEZ Zone Alert! Emissions matter in London! Bob W Holland Park is located within the Ultra Low Emission Zone (ULEZ). This means your vehicle needs to meet specific emission standards, or you'll need to pay a daily charge to drive within the zone.

    Check Your Vehicle: Before you travel, please check if your vehicle meets the ULEZ standards on the official Transport for London (TfL) website.

    Tube & Bus It? London has fantastic public transport! The Tube (Underground) and iconic red buses can often be the easiest and most stress-free way to explore. Holland Park station is nearby!



    Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!

  • How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

  • Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Stockhilm Bob W Sign

Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

  • Stockhilm Bob W Sign

    Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

    September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

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