With new properties planned across Lisbon and Porto, Bob W continues to build momentum in Europe, strengthening its growing portfolio and real estate partnerships.

Bob W is expanding its Portuguese pipeline with four properties planned across Lisbon and Vila Nova de Gaia, bringing close to 200 new studios and apartments to two of the country's leading destinations.

Building on its first Portuguese signing in Porto in October 2025, the latest plans reinforce Bob W's ambition to establish a meaningful presence in the Iberian Peninsula and accelerate its growth across Europe.

"Portugal is a market we've wanted to enter for some time, and we're going in with real conviction. Four properties across Lisbon and Porto is a statement of intent," says Badis Boudjakdji, Director for Real Estate and Expansion Spain at Bob W.

Building momentum across Europe

The expansion comes during a period of significant growth for Bob W. In 2026, the company recorded a 34% year-on-year increase in new keys opened, while deal signings reached 1.5 times the number recorded in 2025. 

That momentum extends across Europe. Recent signings include Bob W's largest property to date, a 285-studio development at Berlin's Alexanderplatz; a 160-unit flagship office conversion in Rotterdam; and a 95-apartment purpose-built property in Malta. 

Earlier in the year, Bob W also opened five properties across London, Rome and Florence, adding 265 keys to its operating portfolio. 

Together, these developments demonstrate both the scale of Bob W's ambitions and its ability to work across different markets, property sizes and asset types, from existing building conversions to purpose-built hospitality developments. 

With more than 100 assets and 8,000 apartments and hotel rooms in its European portfolio, Bob W continues to expand its reach. Currently operating in 12 countries, its contracted footprint is expected to extend to at least 18 countries by the end of 2028. 

Four properties. Two iconic Portuguese destinations.

Bob W's latest Portuguese plans span Lisbon and Vila Nova de Gaia, directly across the Douro River from Porto. 

In Lisbon, Bob W has partnered with European real estate developer Ratisbona Iberia on Bob W Lisboa Príncipe Real, a 25-unit aparthotel at Rua da Palmeira 20. 

Located in one of Lisbon's most distinctive neighbourhoods, the property is within easy reach of Jardim do Príncipe Real, Bairro Alto and Chiado. The redevelopment will preserve the building's original façade and staircase while transforming the remaining space into contemporary, design-led studios. The property is scheduled to open in late 2028. 

The wider plans include another 40-unit Lisbon property, alongside two developments in Vila Nova de Gaia comprising 58 and 70 units respectively, with openings planned between 2027 and 2028. 

Together, the properties will offer a mix of studios and larger apartments designed for leisure and business travellers, as well as longer stays.

Creating value through real estate partnerships

Bob W's expansion is not simply about entering new destinations. It's also about demonstrating the flexibility of its hospitality operating model and the value it can bring to real estate owners and developers.

From converting former offices and repositioning existing buildings to collaborating on new developments, Bob W is working with partners to unlock opportunities across a growing range of urban assets. The partnership with Ratisbona Iberia in Lisbon is another example of that approach, combining the developer's real estate expertise with Bob W's technology-led hospitality operations.

"Bob W brings a compelling operating model to the Portuguese market, combining strong hospitality expertise with a clear understanding of what makes urban properties successful," says Pedro Silvestre, Head of Expansion at Ratisbona Iberia.

For Bob W, this flexibility is an important part of scaling its European presence. Its technology-enabled operations, design-led accommodation and digitally delivered guest experience provide a consistent hospitality proposition while allowing individual properties to reflect their local markets.

Portugal is part of a bigger picture

Portugal's hospitality market presents a compelling opportunity for continued growth. The country recorded 82 million overnight stays and a record €29.1 billion in tourism receipts in 2025, reinforcing its position as one of Europe's leading travel destinations.

As Bob W continues to expand across Southern Europe, the UK, Nordics and DACH, Portugal is another important step in building a broader, more diversified European hospitality platform. With a growing pipeline, an expanding network of development partners and a flexible approach to real estate, Bob W is positioning itself for its next phase of growth. And there are plenty more doors to open.

Bob W is an award-winning, AI- and tech-powered aparthotel hospitality brand offering an alternative to mainstream hotels and traditional short-term rentals. Its design-centric properties combine the consistent quality and aesthetics of a lifestyle hotel with the flexibility, space and convenience of an apartment stay.

Sustainably operated and thoughtfully designed, Bob W’s properties are made for the modern traveler who expects both style and substance. A typical guest night at Bob W generates 69% lower carbon emissions than the average European hotel stay.

Backed by institutional investors and world-class entrepreneurs, Bob W has built technology to deliver an authentic 5-star hospitality experience at scale while leading the world’s transition to sustainable travel.

With a portfolio of 100+ assets and 8,000+ apartments and hotel rooms across 23 cities, Bob W delights leisure and business travellers across Europe and the UK, with further openings underway.