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    Ciao Milan, meet Bob.

    Italy
4.6 out of 5|89,021 reviews

Milan, Italy’s style icon

For Bob, Milan’s charm is in the small, in-between details. Like how the locals drop everything for a 5 PM aperitivo. And how you can listen to live music in cosy pubs hidden in the busy city. And how the place is a worldwide trendsetter, but beautiful, creaky trams from the 1920s still keep it moving.

Hop on #10 and go from Darsena to Chinatown. Or simply gaze at the pretty houses and cool street art along the Naviglio Martesana.

They say Milan never sleeps – but what’s Bob’s perfect evening? Watching the sky turn pink at Parco Sempione, grabbing a late dinner, and maybe catching a show at La Scala, where the lobby itself is like a walking catalogue. Milan is many things to many people. Find out what it means to you.

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Milan Ticinese

Via Privata del Don 8, Milan, 20123
a building with plants on top of it
Ticinese is a lively bohemian neighbourhood, where the streets celebrate their history and the bartenders remember your name. You’ll find yourself a part of the picture from the second you arrive. Hop between independent fashion stores, skate shops, vinyl hubs and fine dining restaurants. If you’re here, you’re in fashion.
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Location

Via Privata del Don 8, Milan, 20123
Duomo di Milano (13 mins walk)
Santa Sofia Metro (9 mins walk)
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Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

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Keeping things green in Milan

"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
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Milan, through Bob's eyes

Sharp suits, bold design, and more aperitivo than you can keep up with. Milan moves fast, but always with style. 

  • Navigli Canals
    Navigli Canals
    Evening strolls, aperitivo in hand, and canals that somehow make the city feel smaller and cooler.
  • Piazza Gae Aulenti
    Piazza Gae Aulenti
    Ekyscrapers, fountains, and the kind of energy that pulls you in.
  • Duomo Milano
    Duomo Milano
    Milan’s skyline moment. Spires, details, and the kind of craftsmanship that stops you mid-step.

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Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.

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  • New Openings Special Offer

    Get up to 30% off at all newly opened properties until 08th Feb 2026.

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  • January Special Offer

    Book before 8th February to enjoy up to 10% off stays in 2026.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
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Bob W Opens Five New Properties Across UK and Italy

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

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a table and chairs under umbrellas

Bob W accelera la crescita in Italia con tre nuove strutture a Roma e Firenze

27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

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a building with people walking on the street

Bob W Signs Third Copenhagen Property

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

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Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

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Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Read More
  • a group of people walking in front of a building

    Bob W Opens Five New Properties Across UK and Italy

    27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

    Read More
  • a table and chairs under umbrellas

    Bob W accelera la crescita in Italia con tre nuove strutture a Roma e Firenze

    27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

    Read More
  • a building with people walking on the street

    Bob W Signs Third Copenhagen Property

    14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

    Read More
  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

    Read More
  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

    Read More
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Why Choose Bob?

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
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    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

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