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    CIAO!

    Milan, meet Bob.

    Italy
4.6 out of 5|89,021 reviews

Milan, Italy’s style icon

For Bob, Milan’s charm is in the small, in-between details. Like how the locals drop everything for a 5 PM aperitivo. And how you can listen to live music in cosy pubs hidden in the busy city. And how the place is a worldwide trendsetter, but beautiful, creaky trams from the 1920s still keep it moving.

Hop on #10 and go from Darsena to Chinatown. Or simply gaze at the pretty houses and cool street art along the Naviglio Martesana.

They say Milan never sleeps – but what’s Bob’s perfect evening? Watching the sky turn pink at Parco Sempione, grabbing a late dinner, and maybe catching a show at La Scala, where the lobby itself is like a walking catalogue. Milan is many things to many people. Find out what it means to you.

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Milan Ticinese

Via Privata del Don 8, Milan, 20123
a building with plants on top of it
Ticinese is a lively bohemian neighbourhood, where the streets celebrate their history and the bartenders remember your name. You’ll find yourself a part of the picture from the second you arrive. Hop between independent fashion stores, skate shops, vinyl hubs and fine dining restaurants. If you’re here, you’re in fashion.
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Location

Via Privata del Don 8, Milan, 20123
Duomo di Milano (13 mins walk)
Santa Sofia Metro (9 mins walk)
Milan Linate Airport (22 mins by Public Transport)
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Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

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Sustainable AF

Keeping things green in Milan

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy. 

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

Find out more

Milan, through Bob's eyes

Sharp suits, bold design, and more aperitivo than you can keep up with. Milan moves fast, but always with style. 

  • Navigli Canals
    Navigli Canals
    Evening strolls, aperitivo in hand, and canals that somehow make the city feel smaller and cooler.
  • Piazza Gae Aulenti
    Piazza Gae Aulenti
    Ekyscrapers, fountains, and the kind of energy that pulls you in.
  • Duomo Milano
    Duomo Milano
    Milan’s skyline moment. Spires, details, and the kind of craftsmanship that stops you mid-step.

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    Get up to 30% off at all newly opened properties.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a car on the street

Bob W enters Ireland with new-build Belfast property

Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

Read More
a hand holding a phone

The Hotel Conversion Boom: Turning Ageing Hotels into Tech-Driven Serviced Apartments

Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

Read More
Bob W Helsinki Kamppi Interior Rooftop Shared Space

Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

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a building with a curved roof

Bob W signs long-term lease for third Stockholm property, continuing city expansion

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

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a group of people walking in front of a building

Bob W Opens Five New Properties Across UK and Italy

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

Read More
  • a car on the street

    Bob W enters Ireland with new-build Belfast property

    Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

    Read More
  • a hand holding a phone

    The Hotel Conversion Boom: Turning Ageing Hotels into Tech-Driven Serviced Apartments

    Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

    Read More
  • Bob W Helsinki Kamppi Interior Rooftop Shared Space

    Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

    Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

    Read More
  • a building with a curved roof

    Bob W signs long-term lease for third Stockholm property, continuing city expansion

    11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

    Read More
  • a group of people walking in front of a building

    Bob W Opens Five New Properties Across UK and Italy

    27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

    Read More
Read More Stories

Why Choose Bob?

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
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  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

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