
Lübeck Old Town

On the surface, Lübeck is a sleeping beauty. It doesn’t pressure you — there’s no rush to try the hottest new restaurant or get stuck in the tourist traps.
There’s a rich history hiding behind the peaceful, seven-spire skyline. The air is sweeter here. That’s the marzipan. Once considered an aphrodisiac and medical elixir, now considered delicious in pastries. If that’s made you hungry, Bob likes to grab a bite at Schiffergesellschaft, a 500-year-old restaurant serving traditional North German cuisine.
Spend a day with the locals paddleboarding in the Marli. Get closer to the city’s past by visiting the European Hansemuseum and Lübeck Cathedral. Or if you’re ready for some action, join the lively crowds in Clemensstrasse or celebrate at Kulturwerft Gollan — a cultural hub with a morbid charm that’s unmistakably Lübeck.


Never pay full price again. No searching for coupon codes.
Get special discounts at select new European locations.
Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
This Hanseatic beauty is all brick, spires, and hidden alleys. Even the marzipan feels like part of the city’s story.






Helsinki doesn't shout, but it rewards a closer look. Here's where to eat, drink, shop, and wander in the city centre, from a library that looks like a sci-fi ship to a speakeasy behind an unmarked door.
_view3_v2.webp?language=en)
Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.

Photos from the opening of Bob W Vienna Döbling, our first Austrian Bob W – a media morning led by Niko Karstikko, then an evening of ceramics, wine, food, and music with the people who helped build it.

Bob W is coming to Rotterdam. Bob W’s first property in the city will give four floors of Weenahuis a new purpose, transforming former office space into a 160-unit flagship property. Targeted to open in summer 2027, Bob W Rotterdam Central will bring design-led apartments to the heart of Rotterdam, opposite the city’s iconic Hofplein.

Tallinn, 7 September 2026 – Bob W, the tech and AI-powered hospitality operator, has signed a long-term deal to join Krulli Kvartal, the landmark 10.2-hectare regeneration of Tallinn’s historic Krulli industrial quarter, further expanding its presence in the Estonian capital, where it opened its first property in 2019.

Helsinki doesn't shout, but it rewards a closer look. Here's where to eat, drink, shop, and wander in the city centre, from a library that looks like a sci-fi ship to a speakeasy behind an unmarked door.
_view3_v2.webp?language=en)
Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.

Photos from the opening of Bob W Vienna Döbling, our first Austrian Bob W – a media morning led by Niko Karstikko, then an evening of ceramics, wine, food, and music with the people who helped build it.

Bob W is coming to Rotterdam. Bob W’s first property in the city will give four floors of Weenahuis a new purpose, transforming former office space into a 160-unit flagship property. Targeted to open in summer 2027, Bob W Rotterdam Central will bring design-led apartments to the heart of Rotterdam, opposite the city’s iconic Hofplein.

Tallinn, 7 September 2026 – Bob W, the tech and AI-powered hospitality operator, has signed a long-term deal to join Krulli Kvartal, the landmark 10.2-hectare regeneration of Tallinn’s historic Krulli industrial quarter, further expanding its presence in the Estonian capital, where it opened its first property in 2019.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
Find the best prices on our website