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    Lübeck, meet Bob.

    Germany
4.6 out of 5|89,021 reviews

The sweet life of Lübeck

On the surface, Lübeck is a sleeping beauty. It doesn’t pressure you — there’s no rush to try the hottest new restaurant or get stuck in the tourist traps.

There’s a rich history hiding behind the peaceful, seven-spire skyline. The air is sweeter here. That’s the marzipan. Once considered an aphrodisiac and medical elixir, now considered delicious in pastries. If that’s made you hungry, Bob likes to grab a bite at Schiffergesellschaft, a 500-year-old restaurant serving traditional North German cuisine.

Spend a day with the locals paddleboarding in the Marli. Get closer to the city’s past by visiting the European Hansemuseum and Lübeck Cathedral. Or if you’re ready for some action, join the lively crowds in Clemensstrasse or celebrate at Kulturwerft Gollan — a cultural hub with a morbid charm that’s unmistakably Lübeck.

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Try the marzipan cakes at Niederegger - a local staple since 1806
Bob W Lübeck Old Town Exterior
Bob W Lübeck Old Town Interior Living Area
Bob W Lübeck Old Town Interior Entrance Hall
Bob W Lübeck Old Town Interior Apartment Wideshot
Bob W Lübeck Old Town Interior Kitchen
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Lübeck Old Town

Lindenpl. 2, Lübeck, 23554
Try the marzipan cakes at Niederegger - a local staple since 1806
Bob W Lübeck Old Town Exterior
Maritime charm meets a medieval mood in the Old Town of Lübeck. Book a boat trip to see it from the water. Climb St. Petri for a sky-high view. Or get stuck in and see it from within. Wander the medieval alleyways and hidden courtyards, where many of the locals still live.
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Location

Lindenpl. 2, Lübeck, 23554
Hospital of the Holy Spirit (22 mins walk)
Lübeck Hauptbahnhof (6 mins walk)
Lübeck Airport (11 mins by Taxi)
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Standard Amenities

Lift - Step free accessLift - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

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Sustainable AF

Keeping things green in Lübeck

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy.

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

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Lübeck, through Bob's eyes

This Hanseatic beauty is all brick, spires, and hidden alleys. Even the marzipan feels like part of the city’s story.

  • Step through Holstentor and you’re in Lübeck’s story — centuries of it, stacked in red brick.
    Holstentor
    Step through Holstentor and you’re in Lübeck’s story — centuries of it, stacked in red brick.
  • Head up high — those red tiles and pastel facades are Lübeck’s best backdrop.
    A city painted from above
    Head up high — those red tiles and pastel facades are Lübeck’s best backdrop.
  • Check off all seven towers
    Check off all seven towers
    Its nickname is the City of Seven Towers — you can’t not see them, right?

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
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Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district

Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

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International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

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Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

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Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

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Bob W expands in Central Milan with Crocetta opening

Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

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  • a building with trees and people in front of it

    Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district

    Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

    Read More
  • a living room with a couch and a coffee table

    International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

    Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

    Read More
  • a living room with a couch and a coffee table

    Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

    Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

    Read More
  • a building with many windows

    Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

    Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

    Read More
  • a building with glass windows

    Bob W expands in Central Milan with Crocetta opening

    Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

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