Niko Karstikko
Chief Executive Officer, Co-founder
CHALLENGING HOSPITALITY, CITY BY CITY.
4.6 out of 5|9,237 reviews
The smarter alternative to hotels and random rentals.
Bob W is the smarter alternative to hotels and random rentals. Fully equipped short-stay apartments for your business or leisure trips. For travellers who want to stay sustainably in handpicked neighbourhoods.
The numbers behind the name
From best-in-class guest ratings to rapid expansion across Europe, Bob W is setting a new standard in hospitality. We combine design, tech and a human touch to deliver standout stays — at scale.
17
Cities
And growing across Europe’s hottest urban Hubs.
30+
Properties
Located in city centres across Europe
76
Net Promoter Score
The best loved hospitality brand in Europe
7,749
kgCO₂e/night
Total emissions offset per night in 2024
4.7/5
Stars
Average rating
Based on over 25k reviews
160+
Bobstars
The legend of Bob.
He’s the host you’ve never met — a globetrotter with great taste and a knack for finding the best spots to stay. After too many people asked, “Bob, how do you do it?”, he teamed up with friends to make epic stays easy for the rest of us. That idea became Bob W: a smarter way to stay, blending hotel standards with local soul.
What makes Bob W Different
The Best Host You'll Never Meet
We’re here when you need us, invisible when you don’t. No forced small tal, just seamless service, local tips, and a WhatsApp away if you fancy a chat.
Stay Like a Local, Without the Dodgy Landlord
Whether you stay for a few days or many months, become a local knowing that Bob has your back.
Check-in, Chill Out, Make Yourself at Home
Put your feet up and make the apartment yours for a while
Sustainable by Design
From sourcing local artists and reclaimed vintage furniture to reducing and offsetting emissions, Bob is on a mission to make hospitality net zero by 2050, reducing our carbon footprint one stay at a time - everytime.
The Best Host You'll Never Meet
We’re here when you need us, invisible when you don’t. No forced small tal, just seamless service, local tips, and a WhatsApp away if you fancy a chat.
Stay Like a Local, Without the Dodgy Landlord
Whether you stay for a few days or many months, become a local knowing that Bob has your back.
Check-in, Chill Out, Make Yourself at Home
Put your feet up and make the apartment yours for a while
Sustainable by Design
From sourcing local artists and reclaimed vintage furniture to reducing and offsetting emissions, Bob is on a mission to make hospitality net zero by 2050, reducing our carbon footprint one stay at a time - everytime.
Meet the team
Meet the minds behind Bob W. Big on vision, obsessed with the details, and always thinking one step ahead, these are the people making better stays happen.
Sebastian Emberger
Chief Strategy Officer, Co-founder
Jeremy Slater
Chief Operations Officer
Herve Deligny
Chief Financial Officer
Augustin Cacot
Chief Commercial Officer
Philip Grace
Chief Development Officer
Timur Hassanov
Chief Technology Officer
Laura Meehan
Legal Counsel
Making a world of Difference
You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
Why Choose Bob?
Finally. The sustainable alternative you've been longing for. Trusted across Europe.
- Days, weeks or months
Flexible spaces to suit your stay
- Loved by real guests
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
- A loyalty programme with actual rewards
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
- Best rates, guaranteed
Find the best prices on our website
