
Bob W Pärnu

Pärnu’s vibe changes with the seasons. Lively and carefree in summer. Misty and peaceful in winter. Offering a beachier side to Baltic life, here you can settle into the neighbourhood pace, chat with locals, and savour the food. It’s why memories of Pärnu keep Estonians going through the cold months.
A top spa destination since the 19th century, resorts blend historic mud therapies with modern treatments. You’ll find Pärnu is a surprising foodie heaven, too. We’re talking Baltic fine-dining spots as well as cosy cafes and outdoor terraces serving fresh seafood.
Pärnu teaches you to clear your schedule and just be. But if you’re looking for Bob, you’ll find him cycling along the promenade and tucking into fresh pastries from just about every bakery he sees.


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Golden sands and spa days — Pärnu is Estonia’s laid-back escape by the sea.


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Get up to 30% off at all newly opened properties until 30th Jan 2026.



14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
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