
Amsterdam Oosterpark

There’s more to Amsterdam than stroopwafels and souvenir shops. Think independent galleries, canal-side cafés and cobbled streets leading to peaceful green spaces.
Do as the locals do: hop on a bike. As one of Europe’s most cycle-friendly cities, Amsterdam makes it effortless to explore the neighbourhood. And do it sustainably, too. Take a breath of that fresh Dutch air and get moving.
Amsterdam isn’t afraid to reinvent the classics. Find creative pubs and cocktail bars tucked away from the tourist traps. The hungriest can take on some patatje oorlog — war fries — and their chaotic battlefield of mayo, peanut satay and raw onion. That’s right. You’ve found your new unexpected craving.
Once you’ve refuelled, soak up some inspiration from the city’s contemporary galleries. You’ll come home feeling more creative than Piet Mondrian.




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We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy.
We balance out all emissions from guest stays by investing in high-quality offset projects.
Canals, cobbles, and a little bit of magic around every corner. In Amsterdam, every wander feels like a story waiting to unfold.





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Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.
.webp?language=en)
Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.
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