• a building with columns and a balcony

    London Olympia

    31-33 Holland Road, London, W14 8HJUnited KingdomView on map
4.6 out of 5|9,237 reviews
a pair of blue slippers on a carpet
a mirror of a bed

meet-bob-3

Kensington Olympia, the camera-grabbing neighbourhood

If old-world opulence and a rebellious spirit is your cup of tea, you’ll fit right in here. Legends like Freddie Mercury, Madonna and Agatha Christie once called Kensington home. Not even rockstars can resist those pretty mews. It’s a neighbourhood fit for a London postcard — but you’re free to do your thing. High tea or builder’s brekkie? Michelin-starred restaurant or a pint at the pub? Kensington explodes with music during the Notting Hill Carnival, but it’s full of life all year round. Wander to the world-famous Portobello Market or grab a tiny slice of Japan at Holland Park’s Kyoto Garden.

Make yourself at home

a person holding a cup with a straw

Stay for days, weeks, months

Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.

Check-in using your phone

Smoothest check-in ever

No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.

Bob W Helsinki Kamppi Interior Working Space

Local kind of a design

Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.

Property Features

    Chat icon

    Always On

    24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.

    Wifi Icon

    Stay Connected

    Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)

    tv icon

    On-Demand Fun

    Smart TV for streaming your favourite service and not missing out on your favourite episodes.

    Shower Icon

    Sleep Well

    Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.

    luggage logo

    Wash + Go

    Self-service washateria and luggage storage, so you can pack light and stay longer.

    cup icon

    Curated by Bob

    Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.

    leaf icon

    Stay Sustainable

    Every stay is 100% carbon offset.

    spray bottle

    Spotless, Every Time

    A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals. 

    Accessible icon with a strikethrough

    Accessible Features

    Step-free access is not possible throughout this property or apartments. There is no lift in this property.

    Fridge icon

    Everyday Chef

    Enjoy a kitchenette in the apartments.

    Air con Icon with strikethrough

    No Air Conditioning

    Apartments do not feature A/C, but windows allow for natural ventilation.

    Gym Icon

    Move Your Way

    Local gym partnerships, yoga mats in every room, and classes when you want them.

5 Apartments
All Filters
a bed with white sheets and orange blanket
a microwave on a shelf
a shelf with a microwave and mugs on itView All 8 photos

Compact Room - Lower Ground

London Olympia
a bed with white sheets and orange blanket
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • 2 Guests
  • Queen
  • Stay for Days
  • 21.11
a bed in a room with a tv on the wall
a bed with pillows and a window
a bed in a room with a window and a televisionView All 10 photos

Compact Room

London Olympia
a bed in a room with a tv on the wall
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • 2 Guests
  • Queen
  • Stay for Days
  • 21.04
a shelf with a picture and a picture of a camera on it
a bed with a book on it
a room with a mirror and a bedView All 3 photos

Compact Room - Single - Lower Ground

London Olympia
a shelf with a picture and a picture of a camera on it
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • 1 Guest
  • Single
  • No Kitchen
  • Stay for Days
  • 21.04
a bed with pillows and a shelf
a bedroom with a mirror and a bed
a microwave on a shelfView All 8 photos

Compact Room - Single

London Olympia
a bed with pillows and a shelf
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • 1 Guest
  • Single
  • Stay for Days
  • No Kitchen
  • 21.04
a bed with pillows and a blanket
a couch in a room
a table with a vase of cotton flowers on itView All 9 photos

Original Studio - Kitchenette

London Olympia
a bed with pillows and a blanket
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • 4 Guests
  • Queen
  • Stay from Days to Weeks
  • Kitchenette
  • 21.04

A close look inside

Our spaces are bold, warm, and full of personality — just like the neighbourhood.

What makes us different

We create spaces you’ll actually want to be in. From local touches to thoughtful details, it’s all designed around you.
Designed with SoulAccessing the PropertyLocal Partners

    Quintessentially Kensington

    From its yellow brickwork to its columned entrance and cast iron railing, this property oozes Victorian charm. Built in the 1870s and renovated in 2024, it gets its name from Kensington Olympia — a world-renowned exhibition centre that has stood at the heart of the neighbourhood since 1886.

    Bob collaborated with British award-winning designer Jonny Mellor for the artistic highlights, honing in on art that creates a sense of calm. Furniture showcases the best of British craftsmanship, with local pottery hand-thrown and fired by MW Ceramics.

a bed with pillows and a book on it

    Contactless Entry

    No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - link to help page].

    This property in Kensington Olympia was built in the 1870s and renovated in 2024. All apartments are located on floors 0-3.

a bed with pillows and a book on it

    Local Partners

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Taste of Joy. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

    Gym Access

    Shake off the travel stiffness with our in-house gym, close by at Bob W Earl's Court 109 Warwick Road. Just in case exploring the neighbourhood isn't enough to tire you out. It's only a 10-minute walk away — the perfect warm-up.

a bed with pillows and a book on it
  • a bed with pillows and a book on it

    Quintessentially Kensington

    From its yellow brickwork to its columned entrance and cast iron railing, this property oozes Victorian charm. Built in the 1870s and renovated in 2024, it gets its name from Kensington Olympia — a world-renowned exhibition centre that has stood at the heart of the neighbourhood since 1886.

    Bob collaborated with British award-winning designer Jonny Mellor for the artistic highlights, honing in on art that creates a sense of calm. Furniture showcases the best of British craftsmanship, with local pottery hand-thrown and fired by MW Ceramics.

  • a hand holding a phone

    Contactless Entry

    No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - link to help page].

    This property in Kensington Olympia was built in the 1870s and renovated in 2024. All apartments are located on floors 0-3.

  • a croissant on a plate next to a phone and a cup of coffee

    Local Partners

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Taste of Joy. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

  • a room with exercise equipment

    Gym Access

    Shake off the travel stiffness with our in-house gym, close by at Bob W Earl's Court 109 Warwick Road. Just in case exploring the neighbourhood isn't enough to tire you out. It's only a 10-minute walk away — the perfect warm-up.

Keeping things green in Kensington

You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
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5% off every stay

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Added perks with every stay

The more you stay, the more you get.

Good to know

Haven't seen your question here, then click the link at the bottom to visit Bob's Help centre?
Top FAQsHouse Rules

    How do I get to the hotel from the airport?

    Flying into London and making your way to Bob W Olympia? Welcome! London has several airports, so here’s a guide on how to get to us at 31 Holland Road.



    A Few Tips Before You Start
    Check Real-Time Routes Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.

    Taxis vs. Shuttles A black cab or Uber from the airport can be very expensive (£100-£200+) and take 1-2+ hours in traffic. For a potentially cheaper option, you can search online for a pre-booked 'London Airport Shuttle Service'.


    From Heathrow Airport (LHR) ✈️
    Tube: Take the Piccadilly Line (dark blue) Eastbound from any Heathrow Terminal to Hammersmith (approx. 36 mins).

    Bus: At Hammersmith Bus Station, go to bus stop F and take either bus number 27 (towards Chalk Farm) or bus number 9 (towards Aldwych).

    Walk: Get off at the Holland Road stop (4 stops). From there, it's a 3-minute walk to our building.

    From Gatwick Airport (LGW) ✈️
    Train: Take a National Rail train (e.g., Southern) towards London Victoria and get off at Clapham Junction (usually 2 stops).

    Overground: At Clapham Junction, go to Platform 1 and take the London Overground train towards Stratford.

    Walk: Get off at Kensington (Olympia) station (3 stops, approx. 10 mins). Use the Russell Road exit, and it's a 3-minute walk to us.

    From Stansted Airport (STN) ✈️
    Train: Take the Stansted Express to London Liverpool Street (approx. 48 mins).

    Tube: From Liverpool Street, take the westbound Central Line (red) to Shepherd’s Bush (approx. 22 mins).

    Bus: Outside Shepherd’s Bush Station, go to Bus Stop D and take either the 49 or C1 bus.

    Walk: Get off at the St Barnabas Church stop (4 stops). From there, it's a 4-minute walk to our building.

    From Luton Airport (LTN) ✈️
    Train: From Luton Airport Parkway station, take a train (e.g., Thameslink) and get off at West Hampstead Thameslink (3 stops, approx. 23 mins).

    Overground: Go to West Hampstead Overground station and take the train towards Clapham Junction.

    Walk: Get off at Kensington (Olympia) station (6 stops, approx. 19 mins). Use the Russell Road exit, and it's a 3-minute walk to us.

    Safe travels! ✨

    How to find us?

    So you've made it to London and you're ready to find us at Bob W London Olympia! Here's our address and how to spot us.


    Our Address
    31 Holland Rd, London W14 8HJ, United Kingdom

    Find us on Google Maps


    Finding the Entrance
    Look for the building at number 31 Holland Rd. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


    Welcome to London! ✨

    Where can I store my luggage?

    At Bob W Olympia, the luggage room is located on the basement floor and is available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it:
    Head down the stairs to the B floor.

    Follow the signs to apartment B103, the Luggage Room will be next to it!

    Open your Guest Area (check your email for the check-in link).

    Tap “Open Doors.”

    Scroll to find the “Luggage Room” key.

    Swipe right (yes, like that) 👉

    Once you see a green light and hear a click, push the door open and you’re in.


    Now go explore, hands-free 🙌

    Where can I park my car?

    There's no on-site parking available at Bob W Olympia. But fear not, there are ways to sort your wheels!



    Pay & Display Parking
    You'll find some "Pay & Display" parking spots on the streets surrounding Bob W Olympia.

    Tip from Bob: London's parking attendants are super vigilant (bless 'em!). So, make sure you buy a ticket and display it very clearly in your vehicle.

    Live Availability Checker: For a helping hand finding available Pay & Display spots, check out: 🔗 parkopedia.com


    Nearby Parking
    YourParkingSpace - Kensington Car Park

    This is a great option just a 13-minute walk away and it's open 24/7.

    Address: Holland Park Ave, London W11 4UL

    Features: Covered parking, CCTV, Security lighting, On-site staff, and it's underground. Sweet!

    Book Ahead: This car park is popular and books up quickly. We advise booking your spot a few days in advance to avoid disappointment.
    Book here: YourParkingSpace - Kensington Car Park

    Flexibility: Once booked, you can enter and exit multiple times throughout your booking, 24/7.


    Bob's Tips for Parking in London 💡
    ULEZ: London's Ultra Low Emission Zone (ULEZ) covers the Olympia area. Most vehicles need to meet specific emission standards, or a daily charge applies. Check your vehicle's status on the official Transport for London (TfL) website.

    Congestion Charge (CCZ): Olympia is outside the central Congestion Charge Zone, but it's not far away. If your driving route takes you into the CCZ during its operating hours (Mon-Fri 07:00-18:00, Sat-Sun & Bank Holidays 12:00-18:00), a separate daily charge applies.

    Tube & Bus It? Olympia is very well-connected by public transport (Kensington Olympia station has Overground and limited District Line services; other Tube stations and bus routes are nearby). Once your car is parked, this is often the easiest way to explore London.



    Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!

    How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

    Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

  • How do I get to the hotel from the airport?

    Flying into London and making your way to Bob W Olympia? Welcome! London has several airports, so here’s a guide on how to get to us at 31 Holland Road.



    A Few Tips Before You Start
    Check Real-Time Routes Public transport in London can have delays or changes. We highly recommend using an app like CityMapper for the most accurate, real-time routes and timings on the day you travel.

    Taxis vs. Shuttles A black cab or Uber from the airport can be very expensive (£100-£200+) and take 1-2+ hours in traffic. For a potentially cheaper option, you can search online for a pre-booked 'London Airport Shuttle Service'.


    From Heathrow Airport (LHR) ✈️
    Tube: Take the Piccadilly Line (dark blue) Eastbound from any Heathrow Terminal to Hammersmith (approx. 36 mins).

    Bus: At Hammersmith Bus Station, go to bus stop F and take either bus number 27 (towards Chalk Farm) or bus number 9 (towards Aldwych).

    Walk: Get off at the Holland Road stop (4 stops). From there, it's a 3-minute walk to our building.

    From Gatwick Airport (LGW) ✈️
    Train: Take a National Rail train (e.g., Southern) towards London Victoria and get off at Clapham Junction (usually 2 stops).

    Overground: At Clapham Junction, go to Platform 1 and take the London Overground train towards Stratford.

    Walk: Get off at Kensington (Olympia) station (3 stops, approx. 10 mins). Use the Russell Road exit, and it's a 3-minute walk to us.

    From Stansted Airport (STN) ✈️
    Train: Take the Stansted Express to London Liverpool Street (approx. 48 mins).

    Tube: From Liverpool Street, take the westbound Central Line (red) to Shepherd’s Bush (approx. 22 mins).

    Bus: Outside Shepherd’s Bush Station, go to Bus Stop D and take either the 49 or C1 bus.

    Walk: Get off at the St Barnabas Church stop (4 stops). From there, it's a 4-minute walk to our building.

    From Luton Airport (LTN) ✈️
    Train: From Luton Airport Parkway station, take a train (e.g., Thameslink) and get off at West Hampstead Thameslink (3 stops, approx. 23 mins).

    Overground: Go to West Hampstead Overground station and take the train towards Clapham Junction.

    Walk: Get off at Kensington (Olympia) station (6 stops, approx. 19 mins). Use the Russell Road exit, and it's a 3-minute walk to us.

    Safe travels! ✨

  • How to find us?

    So you've made it to London and you're ready to find us at Bob W London Olympia! Here's our address and how to spot us.


    Our Address
    31 Holland Rd, London W14 8HJ, United Kingdom

    Find us on Google Maps


    Finding the Entrance
    Look for the building at number 31 Holland Rd. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


    Welcome to London! ✨

  • Where can I store my luggage?

    At Bob W Olympia, the luggage room is located on the basement floor and is available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it:
    Head down the stairs to the B floor.

    Follow the signs to apartment B103, the Luggage Room will be next to it!

    Open your Guest Area (check your email for the check-in link).

    Tap “Open Doors.”

    Scroll to find the “Luggage Room” key.

    Swipe right (yes, like that) 👉

    Once you see a green light and hear a click, push the door open and you’re in.


    Now go explore, hands-free 🙌

  • Where can I park my car?

    There's no on-site parking available at Bob W Olympia. But fear not, there are ways to sort your wheels!



    Pay & Display Parking
    You'll find some "Pay & Display" parking spots on the streets surrounding Bob W Olympia.

    Tip from Bob: London's parking attendants are super vigilant (bless 'em!). So, make sure you buy a ticket and display it very clearly in your vehicle.

    Live Availability Checker: For a helping hand finding available Pay & Display spots, check out: 🔗 parkopedia.com


    Nearby Parking
    YourParkingSpace - Kensington Car Park

    This is a great option just a 13-minute walk away and it's open 24/7.

    Address: Holland Park Ave, London W11 4UL

    Features: Covered parking, CCTV, Security lighting, On-site staff, and it's underground. Sweet!

    Book Ahead: This car park is popular and books up quickly. We advise booking your spot a few days in advance to avoid disappointment.
    Book here: YourParkingSpace - Kensington Car Park

    Flexibility: Once booked, you can enter and exit multiple times throughout your booking, 24/7.


    Bob's Tips for Parking in London 💡
    ULEZ: London's Ultra Low Emission Zone (ULEZ) covers the Olympia area. Most vehicles need to meet specific emission standards, or a daily charge applies. Check your vehicle's status on the official Transport for London (TfL) website.

    Congestion Charge (CCZ): Olympia is outside the central Congestion Charge Zone, but it's not far away. If your driving route takes you into the CCZ during its operating hours (Mon-Fri 07:00-18:00, Sat-Sun & Bank Holidays 12:00-18:00), a separate daily charge applies.

    Tube & Bus It? Olympia is very well-connected by public transport (Kensington Olympia station has Overground and limited District Line services; other Tube stations and bus routes are nearby). Once your car is parked, this is often the easiest way to explore London.



    Still got questions or need a bit more guidance on parking your motor? Just give us a shout. We're always happy to help!

  • How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

  • Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Stockhilm Bob W Sign

Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

  • Stockhilm Bob W Sign

    Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

    September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

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