
Tartu Old Town

Dubbed the ‘City of Good Thoughts’, Tartu might have a rich history, but its students keep it young at heart. Streets are filled with art and music, nature’s waiting just around the corner, and there’s always something to do — whether you’re a history buff or a sports fan.
A bicycle gets you from A to B. Take your wheels to Supilinn, AKA ‘Soup Town’, a shabby-but-charming district where streets are named after vegetables. Or hang out in Karlova, a Bohemian wooden neighbourhood where local musicians play in tiny bars, and cafes look like someone’s living room.
Dishes here are rustic and hearty — and an admittedly acquired taste. From fermented soup to jellied pork and blood sausage, Tartu is the place to go for bona fide Southern Estonian flavours. Grab a spoon. We’re going in.


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A university town with brains and plenty of heart. Tartu keeps it smart, quirky, and creative.





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Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.
.webp?language=en)
Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.
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