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    Tere Tartu, meet Bob.

    Estonia
4.6 out of 5|89,021 reviews

Tartu, a tastebud adventure

Dubbed the ‘City of Good Thoughts’, Tartu might have a rich history, but its students keep it young at heart. Streets are filled with art and music, nature’s waiting just around the corner, and there’s always something to do — whether you’re a history buff or a sports fan.

A bicycle gets you from A to B. Take your wheels to Supilinn, AKA ‘Soup Town’, a shabby-but-charming district where streets are named after vegetables. Or hang out in Karlova, a Bohemian wooden neighbourhood where local musicians play in tiny bars, and cafes look like someone’s living room.

Dishes here are rustic and hearty — and an admittedly acquired taste. From fermented soup to jellied pork and blood sausage, Tartu is the place to go for bona fide Southern Estonian flavours. Grab a spoon. We’re going in.

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Bob W Tartu Old Town

Lai 29, Tartu, 51005
a building with glass windows
Tartu’s Old Town is where everyday life plays out. Grand columns, pastel façades and perfect symmetry sit side-by-side with shabby walls and mind-bending graffiti. The streets here tell old stories of fires and war. But today, with its buzzing bars and cute cafes, it’s a student’s playground. Pretty but lived-in. Charming but authentic.
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Location

Lai 29, Tartu, 51005
Tartu Toy Museum (3 mins walk)
Lai Bus Stop (1 mins walk)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Curated by BobCurated by Bob

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Keeping things green in Tartu

"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
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Tartu, through Bob's eyes

A university town with brains and plenty of heart. Tartu keeps it smart, quirky, and creative.

  • Look up (at the architecture)
    Look up (at the architecture)
    Keep your eyes off the pavement—Tartu’s story is written in its rooftops and façades.
  • Walk along the Emajõgi River
    Walk along the Emajõgi River
    Follow the Emajõgi and you’ll see why life in Tartu always flows at its own pace.
  • Suudlevad Tudengid
    Suudlevad Tudengid
    A cheeky splash of tradition — Tartu’s students have been stealing kisses here for generations.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
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Bob W Signs Third Copenhagen Property

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

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Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Read More
Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Read More
Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Read More
Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Read More
  • a building with people walking on the street

    Bob W Signs Third Copenhagen Property

    14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

    Read More
  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

    Read More
  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

    Read More
  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

    Read More
  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

    Read More
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