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    London, meet Bob.

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4.6 out of 5|89,021 reviews

When you're tired of London, you're tired of life

Red buses, black cabs and a royal palace. London is a worldwide icon—but it has a local side. Once a collection of old towns and villages, it’s now a patchwork of unique neighbourhoods.

Beyond the bustle of Oxford Street and the morning rush hour, London is big enough to feel intimate. Find a quiet moment getting lost in a museum, or sharing a bag of nuts with a squirrel in Hyde Park—you set your own pace here.

With just about every cuisine you can imagine, you can wake up with a croissant, break for lunch with a traditional high tea, then finish up the day with a bowl of ramen. As the UK’s most diverse city, you know every meal is as authentic as the people who made it.

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12 Properties
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a sign on a building
Paintings on a wall
Kitchen and Dining Area - Design shot
Accessible King Bed
Door to Luggage Storage
View All 15 photos

London Tower Hill - Studios

1 Magdalen Passage, London, E1 8NE
a sign on a building
History on one side, skyscrapers on the other, Tower Hill sits right where London’s past and present collide. You’ll be a short stroll from the Tower of London, the Roman-built London Wall, and the Thames, while rooftop bars, bustling pubs, and modern restaurants keep things buzzing.
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Location

1 Magdalen Passage, London, E1 8NE
Tower of London (5 mins walk)
Aldgate Underground Station (5 mins walk)
London Gatwick Airport (50 mins public transport)
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Standard Amenities

Fast & Free WiFiFast & Free WiFi
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Lift - Step free accessLift - Step free access

Unique Features

Locally Inspired DesignLocally Inspired Design
a building with many balconies
a gold logo on a white surface
a bed with pillows and a vase of flowers
a kitchen with white cabinets and white appliances
a kitchen with a stove and a flower vase
View All 13 photos

London Tower Hill - Residences

66 - 67 Chamber Street, London, E1 8BL
a building with many balconies
Right in the heart of some of London’s most historic landmarks — and modern offices. Tower Hill sits right where London’s past and present collide. Join workers in the local pubs for a post-shift drink and chilled chatter. Close to the Tower of London, the Roman-built London Wall, and the Thames.
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Location

66 - 67 Chamber Street, London, E1 8BL
Tower of London (5 mins walk)
Aldgate Underground Station (5 mins walk)
London Gatwick Airport (50 mins public transport)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Lift - Step free accessLift - Step free access
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
a row of buildings with a street light
a person walking on the street
a man walking down a building with a suitcase and a bag
a bed with towels on it
a room with a blue couch and a blue sofa
View All 9 photos

Tower of London

24 Great Tower Street, London, EC3R 5AQ
a row of buildings with a street light
The City of London isn’t just any neighbourhood, it’s where the capital began. Here, medieval towers, Roman walls, and centuries-old guildhalls stand shoulder-to-shoulder with glass skyscrapers and buzzing cafés. It’s a place where history isn’t behind glass; it’s woven into the streets you’ll walk every day.
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Location

24 Great Tower St, London, EC3R 5AQ
Tower of London (5 mins walk away)
Tower Hill Underground (5 mins walk)
Heathrow Airport (57 mins by public transport)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi

Unique Features

Locally Inspired DesignLocally Inspired Design
a building with many windows
a living room with a couch and a table
a kitchen with black tile walls and white cabinets
a shower with a glass door
a bed with a lamp in a room
View All 6 photos

London Spitalfields

43B Commercial Street, London, E1 6BE
a building with many windows
Spitalfields has always been where London’s edges blur. It's the multicultural heart of the East End, sitting right next to the glass towers of the City. Step outside and you’ve got Spitalfields Market on one side and Brick Lane’s curry houses, vintage shops, and street art on the other.
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Location

43B Commercial Street, London, E1 6BE
Spitalfields Market (5 mins walk)
London Liverpool Street (9 mins walk)
Gatwick Airport (55 mins public transport)
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Standard Amenities

Lift - Step free accessLift - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

Unique Features

Locally Inspired DesignLocally Inspired Design
a row of buildings with a fence
a patio area with chairs and tables in front of a brick building
a room with two beds and a tv
a staircase with a wall mural on the wall
a room with a mirror and a door
View All 9 photos

London Earl's Court - Warwick Road

109 Warwick Road, London, SW5 9EJ
a row of buildings with a fence
Sash windows, Victorian terraces, and leafy garden squares — Earl’s Court is classic London. But it’s also brilliantly connected and buzzing with things to do. Step out and you’ll find Kensington’s world-class museums, the historic Brompton Cemetery, and the sprawling Hyde Park all within easy reach.
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Location

109 Warwick Road, London, SW5 9EJ
19 min walk to Olympia London
Earl's Court Station (4 mins walk away)
Heathrow Airport
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset

Unique Features

GardenGarden
Newly Opened
a building with many windows
a room with a couch and chairs
a bed with a chair and a desk in a room
Wooden luggage lockers
a bathroom with a sink and a mirror
View All 17 photos

London Kensington

44 Harrington Gardens, London, SW7 SLT
Newly Opened
a building with many windows
Discover Kensington at a relaxed pace, wandering Victorian terraces, cozy coffee spots, and stylish boutiques. Its elegant streets hide a bold history, from Emmeline Pankhurst’s legacy to world-class museums nearby. Unwind in Hyde Park and Kensington Gardens, then finish with coffee at Hjem or a pint at the Builder’s Arms.
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Location

44 Harrington Gardens, London, SW7 4LT
V&A Museum (13 mins walk away)
Gloucester Road Underground Station (6 mins walk)
London Heathrow Airport (46 mins by Public Transport)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset

Unique Features

Co-workingCo-working
LoungeLounge
a front door of a building
a bed with pillows and a window
a room with a door and a microwave
a bed with a book on it
a tv on the wall
View All 11 photos

London Olympia

31-33 Holland Road, London, W14 9HJ
a front door of a building
If old-world opulence and a rebellious spirit is your cup of tea, you’ll fit right in here. It’s a neighbourhood fit for a London postcard — don’t forget your camera. High tea or builder’s brekkie. Michelin-starred restaurant or a pint at the pub. The choice is yours.
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Location

31-33 Holland Road, London, W14 8HJ
London Olympia (2 mins walk)
London Olympia (2 mins walk)
London Heathrow Airport (48 mins by Public Transport)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset

Unique Features

Locally Inspired DesignLocally Inspired Design
a white building with columns and a railing
a bed with white sheets and pillows
a desk and chair in a room
a man using a phone to enter a building
a shelf with a bag on it
View All 6 photos

London Paddington

14 Devonshire Terrace, London, W2 3DW
a white building with columns and a railing
Tucked inside a Georgian gem overlooking a leafy garden square, Bob W London Paddington puts you steps from the best of West London. Wander over to Hyde Park, lose yourself in Notting Hill, or hop on the Heathrow Express for a speedy escape. Paddington is all about balance.
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Location

14 Devonshire Terrace, London, W2 3DW
Hyde Park (12 mins walk)
London Paddington Station (5 mins walk)
London Heathrow Airport (32 mins public transport)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi

Unique Features

Locally Inspired DesignLocally Inspired Design
a building with a black door and white pillars
shared workspace
lockers
a bed with pillows and a light fixture
bathroom
View All 7 photos

London Holland Park

128-130 Holland Road, London, W14 8BD
a building with a black door and white pillars
Like walking straight into a scene from Love Actually or Notting Hill, Holland Park is as quintessentially British as it gets. Think sweeping tree-lined avenues, pastel mews, and Victorian mansions that whisper stories of rockstars and royalty. (Yes, Freddie Mercury once called this street home.)
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Location

128-130 Holland Road, London, W14 8BD
London Olympia (15 mins walk)
Shepherd's Bush Underground (9 mins walk)
London Heathrow Airport (58 mins Public Transport)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi

Unique Features

Co-workingCo-working
GardenGarden
Newly Opened
a white building with columns and balconies
a building with black doors and white columns
a living room with a couch and chairs
a bedroom with a bed and a desk
a bathroom with a sink and toilet
View All 14 photos

London Hyde Park

Rooms
Newly Opened
a white building with columns and balconies
Set on elegant Leinster Gardens, Bob W London Hyde Park occupies a refined Victorian townhouse with classic pillars and balustrades. White stucco façades, tall windows and generous proportions frame a calm, leafy setting. Steps from Hyde Park, Kensington Gardens, Bayswater and Queensway, it blends historic character with modern comfort, sustainable design and a quietly residential West London feel throughout.
Book nowExplore

Location

23 Leinster Gardens, London, W2 3BH
Kensington Gardens ( 3 mins walk)
Bayswater Underground Station (9 mins walk)
London Heathrow Airport ( 40 mins by Public Transport)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset

Unique Features

LoungeLounge
a brick building with a gate
a group of people walking down a street
a door to a building
a group of people sitting at tables in a courtyard
a building with a dome and a cross on top
View All 7 photos

London St Paul's

75 Watling Street, London, EC4M 9BJ
a brick building with a gate
St Paul’s isn’t just about its world-famous dome (though, Sir Christopher Wren’s masterpiece is unmissable). This is London at its most atmospheric: winding lanes where Dickens and Pepys once strolled, cosy old pubs tucked between offices, and literary history baked into the cobblestones.
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Location

75 Watling Street, London, EC4M 9BJ
St Paul's Cathedral (4 mins walk)
Mansion House Underground (2 mins walk)
London Gatwick Airport (48 mins public transport)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi
a white building with columns and a black fence
Image of ing size bed
a shower with a sink and a towel on the side
a bedroom with a bed and desk
a shower with a glass door
View All 6 photos

London Earl's Court - Philbeach Gardens

27-28 Philbeach Gardens, London, SW5 9EB
a white building with columns and a black fence
Tucked away on Victorian terraces, you’re far from the city rush hour out here. It’s a leisurely stroll to the neighbourhood’s best loved coffee shops for an afternoon pastry. With London’s most celebrated museums only a short tube ride away, there’s plenty to do — even when the British rain strikes.
Book nowExplore

Location

27-28 Philbeach Gardens, London, SW5 9EB
Olympia London (19 mins walk away)
Earl's Court Station (4 mins walk away)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset

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Sustainable AF

Keeping things green in London

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them. 

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy. 

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

Find out more

London, through Bob's eyes

This leafy city has everything. Even a little British rain won't stop you exploring.

  • The British Museum (copyright Diana Olesjuk)
    The British Museum
    The world's oldest national public museum, opened in 1759. The Great Court is Europe's largest covered public square.
  • Leafy parks
    Leafy parks
    London is home to hundreds of parks, large and small. You don't have to travel far for some green space.
  • The Thames
    The Thames
    This river runs through the centre of the city, where you can find many famous landmarks—and some hidden gems.

Exclusive deals, for friends like you

Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.

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  • New Openings Special Offer

    Get up to 30% off at all newly opened properties.

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    a bed with a tv and a table in a room

From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a living room with a couch and a coffee table

International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

Read More
a living room with a couch and a coffee table

Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

Read More
a building with many windows

Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

Read More
a building with glass windows

Bob W expands in Central Milan with Crocetta opening

Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

Read More
a building with many windows

Munich Momentum: Bob W Signs Flagship City Centre Asset as German Expansion Accelerates

Bob W is accelerating its German expansion with the signing of a flagship city centre asset. This 119-unit conversion on Schwanthaler Straße highlights our speed, scale, and growing momentum in the core DACH market.

Read More
  • a living room with a couch and a coffee table

    International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

    Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

    Read More
  • a living room with a couch and a coffee table

    Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

    Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

    Read More
  • a building with many windows

    Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

    Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

    Read More
  • a building with glass windows

    Bob W expands in Central Milan with Crocetta opening

    Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

    Read More
  • a building with many windows

    Munich Momentum: Bob W Signs Flagship City Centre Asset as German Expansion Accelerates

    Bob W is accelerating its German expansion with the signing of a flagship city centre asset. This 119-unit conversion on Schwanthaler Straße highlights our speed, scale, and growing momentum in the core DACH market.

    Read More
Read More Stories

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Finally. The sustainable alternative you've been longing for. Trusted across Europe.
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