Bob W is coming to Alexanderplatz. The new property at Karl-Liebknecht-Strasse 33 will bring 285 fully equipped studios to Berlin-Mitte, transforming a former office building into a new Bob W.

Spanning approximately 9,722 sqm, the property sits around 100 metres from Alexanderplatz station, putting guests within easy reach of the city's neighbourhoods, sights and transport connections.

The signing is another step in Bob W's expansion across Europe. Bob W currently operates in 12 countries and is set to reach at least 18 by the end of 2028. The growth spans the UK, Nordics and DACH, alongside Southern Europe, including Spain, Italy and Portugal, with new opportunities also being explored in Benelux and Eastern Europe.

Philip Grace, Chief Development Officer at Bob W, said: “Alexanderplatz is a significant project for us, not just because it will be our largest property, but because it shows how far Bob W’s real estate proposition has developed. It also builds on our successful work with Aroundtown, who have demonstrated their ability to adapt buildings to the requirements of our operating model and support our continued growth.

“We’ve built a model that can work across markets and building types, and we are now increasingly able to take on larger and more complex assets while retaining the lean operating structure that sits at the heart of Bob W.

“Germany demonstrates what sustained investment in a market can achieve, but the opportunity goes well beyond DACH. We’re continuing to deepen our presence across established markets while expanding into new cities and countries across Europe.”

Bob W Berlin Alexanderplatz will bring 285 fully equipped studios, each with its own kitchen. The property will also include a co-working space, a lobby lounge, luggage storage, a shared kitchen and laundry facilities, alongside a tech-powered guest shop and car and bicycle parking.

The building is being converted from its former office use by Aroundtown, the European real estate company and property owner behind the project. It builds on an existing relationship between Aroundtown and Bob W, following their collaboration on the conversion of Dortmund's former main post office at Königswall 1–3.

For Aroundtown, the project is another example of what can happen when an existing office building is given a new purpose.

Benjamin Albrecht, Head of Space Conversion at Aroundtown, said: “The location directly at Alexanderplatz provides ideal conditions for a modern Aparthotel concept. This project also demonstrates the potential that can be unlocked in office buildings. The conversion will create an attractive offering that meets the needs of a wide range of travellers while also strengthening the property’s long-term potential.

“As an experienced tenant, Bob W is an excellent addition to the location, with a concept that is very well suited to the surrounding urban environment.”

Alexanderplatz is part of a wider period of growth for Bob W. In 2026, Bob W opened 34% more new keys than in 2025 and signed 1.5 times as many deals as the year before.

Germany has become Bob W's largest pipeline of contracted units, with Berlin and Munich leading growth in the market. The recent opening of Bob W Vienna Döbling adds another address to the DACH portfolio, while more projects are moving from signed deals to openings through 2027 and beyond.

As Bob W grows, the range of properties it can work with is growing too. Alongside smaller buildings, Bob W is increasingly looking at properties with 150 or more keys, taking on larger and more complex buildings while keeping the same lean approach to operating them.

Alexanderplatz is one example of that shift: a 285-studio property in a former office building, bringing a larger and more complex project into the portfolio.

Conversions are an important part of that growth, particularly in Germany, where existing office buildings are being repositioned for hospitality. For Bob W, these projects offer another way to bring new properties into the portfolio while making use of existing buildings.

And Berlin is just one part of the bigger picture. Bob W is continuing to deepen its presence in established markets while expanding into new cities and countries across Europe.

A little bit about Bob

Bob W is an award-winning, tech- and AI-powered hospitality operator offering a slicker alternative to mainstream hotels and traditional short-term rentals. Its design-centric properties, full-service aparthotels and hotels combine the consistent quality and aesthetics of a lifestyle hotel with the flexibility, hosted experience, and amenities of a short-term rental.

Sustainably operated and thoughtfully designed, Bob W’s properties are made for the modern traveler who expects both style and substance.

Backed by institutional investors and world-class entrepreneurs, Bob W has built technology to deliver an authentic 5-star hospitality experience at scale while leading the world’s transition to sustainable travel. 

With a portfolio of 100+ assets and 8,000+ apartment units and hotel rooms, Bob W delights leisure and business travellers in cities across Europe and the UK.