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    London, meet Bob.

4.6 out of 5|9,237 reviews

When you're tired of London, you're tired of life

Red buses, black cabs and a royal palace. London is a worldwide icon—but it has a local side. Once a collection of old towns and villages, it’s now a patchwork of unique neighbourhoods.

Beyond the bustle of Oxford Street and the morning rush hour, London is big enough to feel intimate. Find a quiet moment getting lost in a museum, or sharing a bag of nuts with a squirrel in Hyde Park—you set your own pace here.

With just about every cuisine you can imagine, you can wake up with a croissant, break for lunch with a traditional high tea, then finish up the day with a bowl of ramen. As the UK’s most diverse city, you know every meal is as authentic as the people who made it.

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Paintings on a wall
Kitchen and Dining Area - Design shot
Accessible King Bed
Door to Luggage StorageView All 15 photos

London Tower Hill - Studios

1 Magdalen Passage, London, E1 8NE
a sign on a building
History on one side, skyscrapers on the other, Tower Hill sits right where London’s past and present collide. You’ll be a short stroll from the Tower of London, the Roman-built London Wall, and the Thames, while rooftop bars, bustling pubs, and modern restaurants keep things buzzing.
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Location

1 Magdalen Passage, London, E1 8NE
Tower of London (5 mins walk)
Aldgate Underground Station (5 mins walk)
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Standard Amenities

Fast & Free WiFiFast & Free WiFi
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Accessible - Step free accessAccessible - Step free access

Unique Features

Custom DesignCustom Design
a brick building with a gate
a group of people walking down a street
a door to a building
a group of people sitting at tables in a courtyard
a building with a dome and a cross on topView All 7 photos

Bob W London St Paul's

75 Watling Street, London, EC4M 9BJ
a brick building with a gate
St Paul’s isn’t just about its world-famous dome (though, Sir Christopher Wren’s masterpiece is unmissable). This is London at its most atmospheric: winding lanes where Dickens and Pepys once strolled, cosy old pubs tucked between offices, and literary history baked into the cobblestones.
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Location

75 Watling Street, London, EC4M 9BJ
St Paul's Cathedral (4 mins walk)
Mansion House Underground (2 mins walk)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi
a building with many balconies
a gold logo on a white surface
a bed with pillows and a vase of flowers
a kitchen with white cabinets and white appliances
a kitchen with a stove and a flower vaseView All 13 photos

London Tower Hill - Residences

66 - 67 Chamber Street, London, E1 8BL
a building with many balconies
Right in the heart of some of London’s most historic landmarks — and modern offices. Tower Hill sits right where London’s past and present collide. Join workers in the local pubs for a post-shift drink and chilled chatter. Close to the Tower of London, the Roman-built London Wall, and the Thames.
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Location

66 - 67 Chamber Street, London, E1 8BL
Tower of London (5 mins walk)
Aldgate Underground Station (5 mins walk)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Accessible - Step free accessAccessible - Step free access
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
a white building with columns and a black fence
Image of ing size bed
a shower with a sink and a towel on the side
a bedroom with a bed and desk
a shower with a glass doorView All 6 photos

London Earl's Court - Philbeach Gardens

27-28 Philbeach Gardens, London, SW5 9EB
a white building with columns and a black fence
Tucked away on Victorian terraces, you’re far from the city rush hour out here. It’s a leisurely stroll to the neighbourhood’s best loved coffee shops for an afternoon pastry. With London’s most celebrated museums only a short tube ride away, there’s plenty to do — even when the British rain strikes.
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Location

27-28 Philbeach Gardens, London, SW5 9EB
Olympia London (19 mins walk away)
Earl's Court Station (4 mins walk away)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Fully carbon offsetFully carbon offset
a row of buildings with a street light
a person walking on the street
a man walking down a building with a suitcase and a bag
a bed with towels on it
a room with a blue couch and a blue sofaView All 9 photos

Tower of London

24 Great Tower Street, London, EC3R 5AQ
a row of buildings with a street light
The City of London isn’t just any neighbourhood, it’s where the capital began. Here, medieval towers, Roman walls, and centuries-old guildhalls stand shoulder-to-shoulder with glass skyscrapers and buzzing cafés. It’s a place where history isn’t behind glass; it’s woven into the streets you’ll walk every day.
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Location

24 Great Tower St, London, EC3R 5AQ
Tower of London (5 mins walk away)
Tower Hill Underground (5 mins walk)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi

Unique Features

Custom DesignCustom Design
a white building with columns and a railing
a bed with white sheets and pillows
a desk and chair in a room
a man using a phone to enter a building
a shelf with a bag on itView All 6 photos

London Hyde Park

14 Devonshire Terrace, London, W2 3DW
a white building with columns and a railing
Tucked inside a Georgian gem overlooking a leafy garden square, Bob W London Hyde Park puts you steps from the best of West London. Wander over to Hyde Park, lose yourself in Notting Hill, or hop on the Heathrow Express for a speedy escape. Paddington is all about balance.
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Location

14 Devonshire Terrace, London, W2 3DW
Hyde Park (12 mins walk)
London Paddington Station (5 mins walk)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi

Unique Features

Custom DesignCustom Design
a building with a black door and white pillars
shared workspace
lockers
a bed with pillows and a light fixture
bathroomView All 7 photos

London Holland Park

128-130 Holland Road, London, W14 8BD
a building with a black door and white pillars
Like walking straight into a scene from Love Actually or Notting Hill, Holland Park is as quintessentially British as it gets. Think sweeping tree-lined avenues, pastel mews, and Victorian mansions that whisper stories of rockstars and royalty. (Yes, Freddie Mercury once called this street home.)
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Location

128-130 Holland Road, London, W14 8BD
London Olympia (15 mins walk)
Shepherd's Bush Underground (9 mins walk)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Fast & Free WiFiFast & Free WiFi

Unique Features

Co-workingCo-working
Garden
a building with many windows
a living room with a couch and a table
a kitchen with black tile walls and white cabinets
a shower with a glass door
a bed with a lamp in a roomView All 6 photos

Bob W London Spitalfields

43B Commercial Street, London, E1 6BE
a building with many windows
Spitalfields has always been where London’s edges blur. It's the multicultural heart of the East End, sitting right next to the glass towers of the City. Step outside and you’ve got Spitalfields Market on one side and Brick Lane’s curry houses, vintage shops, and street art on the other.
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Location

43B Commercial Street, London, E1 6BE
Spitalfields Market (5 mins walk)
London Liverpool Street (9 mins walk)
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Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

Unique Features

Custom DesignCustom Design
a row of buildings with a fence
a patio area with chairs and tables in front of a brick building
a room with two beds and a tv
a staircase with a wall mural on the wall
a room with a mirror and a doorView All 9 photos

London Earl's Court - Warwick Road

109 Warwick Road, London, SW5 9EJ
a row of buildings with a fence
Sash windows, Victorian terraces, and leafy garden squares — Earl’s Court is classic London. But it’s also brilliantly connected and buzzing with things to do. Step out and you’ll find Kensington’s world-class museums, the historic Brompton Cemetery, and the sprawling Hyde Park all within easy reach.
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Location

109 Warwick Road, London, SW5 9EJ
19 min walk to Olympia London
Earl's Court Station (4 mins walk away)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Fully carbon offsetFully carbon offset
a front door of a building
a bed with pillows and a window
a room with a door and a microwave
a bed with a book on it
a tv on the wallView All 11 photos

London Olympia

31-33 Holland Road, London, W14 9HJ
a front door of a building
If old-world opulence and a rebellious spirit is your cup of tea, you’ll fit right in here. It’s a neighbourhood fit for a London postcard — don’t forget your camera. High tea or builder’s brekkie. Michelin-starred restaurant or a pint at the pub. The choice is yours.
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Location

31-33 Holland Road, London, W14 8HJ
London Olympia (2 mins walk)
London Olympia (2 mins walk)
View on map

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Fully carbon offsetFully carbon offset

Unique Features

Custom DesignCustom Design

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Keeping things green in London

"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
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London, through Bob's eyes

This leafy city has everything. Even a little British rain won't stop you exploring.

  • The British Museum
    The British Museum
    The world's oldest national public museum, opened in 1759. The Great Court is Europe's largest covered public square.
  • Leafy parks
    Leafy parks
    London is home to hundreds of parks, large and small. You don't have to travel far for some green space.
  • The Thames
    The Thames
    This river runs through the centre of the city, where you can find many famous landmarks—and some hidden gems.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Read More
Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Read More
Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Read More
Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Read More
Stockhilm Bob W Sign

Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

Read More
  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

    Read More
  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

    Read More
  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

    Read More
  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

    Read More
  • Stockhilm Bob W Sign

    Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

    September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

    Read More
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Why Choose Bob?

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
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  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

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