Inside, the apartment mirrors the neighbourhood’s artistic soul. Gold accents catch the light from tall windows, while colourful tiles and hand-painted ceramics give each corner character. Natural textiles soften the space, inviting you to linger on sofas or rugs warmed by the afternoon sun.

Rocio de La Puente drew inspiration from Florence’s Renaissance architecture, blending it with a relaxed, bohemian sensibility. Furniture is Italian-made, carefully curated to echo the city’s crafts. It’s an apartment that feels collected over time, a home from home.

No more check-in queues and lost keycards. Check in online before you arrive. Access your room using just your phone. Find out more [here - help.bobw.co].

Your furry friends are very welcome at Bob W Florence Ponte Vecchio. Bob loves pets.

Most pet stays require a one-time fee when booking. There's no charge for service animals.

We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.

Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Mama's Bskery {http://www.mamasbakery.it/} It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

Shake off the travel stiffness with our local gym partner, Florence Fitness. Just in case exploring the neighbourhood isn't enough to tire you out.

Just landed at Florence Airport (FLR) and making your way to Bob W Ponte Vecchio? Welcome! Here are the best ways to get to us.

The easiest way is with a Bob-Approved transfer from our partner Welcome Pickups. They'll meet you at the airport and take you straight to Bob W. Plus they'll be keeping an eye on the live updates so if your flight is delayed, no stress! 

Click here to book your transfer.

By Public Transport
You have two great public transport options to get from the airport to the city centre. From there, it's a pleasant walk to Bob W.

Tram (Line T2) This is a quick and frequent shuttle tram.

Route: Take the T2 tram from the airport to the 'Unità' stop, which is near the main train station (Santa Maria Novella).

Frequency & Cost: The tram runs every 5-10 minutes and a ticket costs approximately €1.70 per person.

Bus (Volainbus) The 'Volainbus' shuttle is another direct option.

Route: The bus runs from the airport to the area near Santa Maria Novella station. The journey takes about 20 minutes.

Frequency: It runs approximately every half hour. You can check the latest schedule on the Busitalia website.

By Taxi 🚕
For a direct ride, you can take a taxi from the rank at the airport.

Cost (approx.): The fare is typically €24-€28 during the day and slightly more in the evening or on holidays, plus €1 extra for each piece of luggage.

How to Book:

You can call one of the main taxi companies at +39 0554242 or +39 0554390.

WhatsApp Booking: For an easy option, send a message to +39 334 662 2550 saying you need a taxi, along with your pickup address. They usually respond within minutes and can send a taxi within 15 minutes.

Safe travels! ✨

So you've made it to Florence and you're ready to find us at Bob W Florence Ponte Vecchio! Here's our address and how to spot us in the heart of the city.


Our Address
Via de' Guicciardini, 18, 50125 Firenze FI, Italy

Find us on Google Maps


Finding the Entrance
Look for the building at number 18 on Via de' Guicciardini street. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


Welcome to Florence! ✨

At Bob W Ponte Vecchio, the luggage room is located in the B Building and is available for you to use:

On the day of check-in from 5:00 AM

On the day of check-out until 11:00 PM


How to access it:
From the B Building main entrance head upstairs.

Follow the Luggage Room signs.

Open your Guest Area (check your email for the check-in link).

Tap “Open Doors.”

Scroll to find the “Luggage Room” key.

Enter the code on the pin pad.


Now go explore, hands-free 🙌

Bob W Ponte Vecchio is right in the historic centre, which means we are located inside the ZTL (Zona a Traffico Limitato – Restricted Traffic Zone). This is super important for drivers!

We do not offer on-site parking, but we do have some recommendations nearby.



Understanding Florence's ZTL
Restricted Driving: Access to the ZTL is strictly controlled by cameras.

General Free Access Times (always double-check official sources for current times):

Sundays: Usually free to enter all day.

Monday - Friday: Usually free from around 8 PM (20:00) to 7 AM (07:00) the next morning.

Saturdays: Usually free from around 4 PM (16:00) to 7 AM (07:00) the next morning.

Official Info: For the most up-to-date ZTL map, hours, and rules, please check Florence's official mobility website: 🔗 mobilita.comune.fi.it/muoversi/muoversi/ztl.html

VERY IMPORTANT WARNING 🚨: If you drive into the ZTL outside the permitted hours without authorization, you will receive a fine.

"Oops, I Drove In! What Now?" If you accidentally enter the ZTL during restricted hours, the only way to potentially avoid a fine is to immediately go to a private garage located inside the ZTL. These garages can usually register your car's license plate with the authorities to authorize your entry for the purpose of parking with them. You must do this on the same day.


Nearby Parking
Garage Lungarno (Closest!)

Borgo San Jacopo 10 (Approx. 2-min walk)

Open daily from 7 AM (07:00) to 1 AM (01:00) next day.

garagelungarno.it/booking/ (Booking often recommended)

Garage Santa Trinita

Via del Presto di S.Martino (Approx. 4-min walk)

Mon-Sat: 7 AM (07:00) to 1 AM (01:00) next day; Sun: 8 AM (08:00) to 1 AM (01:00) next day.

Rates | ℹ️ Info

Garage Fosi

Borgo Tegolaio 72r (Approx. 8-min walk)

Mon-Sat: 7 AM (07:00) to Midnight (00:00); Sun: 8 AM-1 PM (08:00-13:00) & 3 PM-Midnight (15:00-00:00).

garagefosi.it/info-utili.html

Oltrarno – Calza (Fipark - Open Parking)

Piazza della Calza (Approx. 15-min walk)

Open 24/7

Approx. €2 per hour.

fipark.com/parcheggi/ (Note: Being a larger "open parking" structure, confirm with them if they offer the ZTL plate registration service if you enter during restricted hours.)


Any questions? Navigating Florence by car can be tricky, so feel free to send us a message! We're here to help. ✨

Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in

You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

“Booking/confirmation number”

“Booking ID”

“Reservation number”

Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



Didn’t get a confirmation email?
Double-check that your email and phone number are correct.

We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated, and no one wants that!

• Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm to 8 am daily.
• No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
• No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
• Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
• No smoking, even on balconies. Please use marked outdoor smoking areas.
• No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that'd be a major bummer.
• No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
• Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you'll be charged.
• Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
• Report any possible damage you see in the apartment during your stay so Bob can fix it.
• You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It's Bob's responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.