• Stockholm Norrmalm

    Kammakargatan 5, Stockholm, 11140SwedenView on map
4.6 out of 5|9,237 reviews
Bob W Stockholm Norrmalm Lounge

meet-bob-3

Norrmalm, where modern streets hide an old soul

Check into the centre of Stockholm. If you carry your workspace in your backpack, Norrmalm is a go-to. We’re shopping, drinking great coffee, and checking out the arts scene — all between meetings. With brutalist-modern architecture and loads of hidden gems, you’ll be singing its praises long after you’ve left. Despite its corporate side, the streets still hum with the remnants of the Klara bohemians, writers and poets who lived here in the early 1900s. There’s real charm under the neighbourhood's modern facelift—you just need to know where to look. That’s where Bob comes in.

Make yourself at home

a person holding a cup with a straw

Stay for days, weeks, months

Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.

Check-in using your phone

Smoothest check-in ever

No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.

Bob W Helsinki Kamppi Interior Working Space

Local kind of a design

Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.

Property Features

    Chat icon

    Always On

    24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.

    Wifi Icon

    Stay Connected

    Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)

    tv icon

    On-Demand Fun

    Smart TV for streaming your favourite service and not missing out on your favourite episodes.

    Shower Icon

    Sleep Well

    Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.

    luggage logo

    Wash + Go

    Self-service washateria and luggage storage, so you can pack light and stay longer.

    cup icon

    Curated by Bob

    Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.

    leaf icon

    Sustainable Stays

    Every stay is 100% carbon offset 

    spray bottle

    Spotless, Every Time

    A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals. 

    Accessible Icon

    Step-free Access

    Due to the nature of this building, there is a lift available, but the apartments are not suitable for Wheelchair users.

    Fridge icon

    Everyday Chef

    Enjoy fully fitted kitchens in the apartments.

    Air con Icon with strikethrough

    No Air Conditioning

    Apartments do not feature A/C, but windows allow for natural ventilation.

    Gym Icon

    Move Your Way

    Local gym partnerships, yoga mats in every room, and classes when you want them.

5 Apartments
All Filters
Rest up in this Queen bed
View All 5 photos

Original Room

Stockholm Norrmalm
Rest up in this Queen bed
This room has everything you need for a quick city stay or work trip. You’re probably spending most of your time exploring the neighbourhood — but want a thoughtfully designed space to unwind. Perfect if you travel light.
  • 2 Guests
  • Queen
  • No Kitchen
  • Stay for Days
  • Emissions 100% offset
Dream Big
Comfort ReadyView All 11 photos

Original Studio - Kitchenette

Stockholm Norrmalm
Dream Big
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • 2 Guests
  • Queen
  • Kitchenette
  • Stay from Days to Weeks
  • Emissions 100% offset
Reset with a quick drink — you're ready for actionView All 14 photos

Original Studio

Stockholm Norrmalm
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • 2 Guests
  • Queen
  • Fully-equipped Kitchen
  • Stay from Days to Weeks
  • Emissions 100% offset
Dream Big
View All 8 photos

Spacious Studio

Stockholm Norrmalm
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • 4 Guests
  • Queen
  • Fully-equipped Kitchen
  • Stay from Days to Weeks
  • Emissions 100% offset
Enjoy cosy nights and lazy mornings in this Queen bed
Prep a simple breakfast before you head out
View All 4 photos

Original Studio - Windowless

Stockholm Norrmalm
Enjoy cosy nights and lazy mornings in this Queen bed
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • 2 Guests
  • Queen
  • Stay from Days to Weeks
  • Fully-equipped Kitchen
  • Emissions 100% offset

A close look inside

Our spaces are bold, warm, and full of personality — just like the neighbourhood.

What makes us different

We create spaces you’ll actually want to be in. From local touches to thoughtful details, it’s all designed around you.
Designed with SoulAccessing the PropertyLocal Partners

    Experimental architecture

    A historic building in a vibrant neighbourhood, Bob W is an avant-garde property that was built in 1911 and renovated in 2018. Merging art with life, it was part of an architectural movement that challenges norms and pushes for change.

    Gerdi Arst designed the interior, drawing inspiration from Avangard’s past. Apartments are a mix of exposed brick and arched windows — for a cool industrial vibe that feels a world away from the glossy lobby.

Bob W Tallinn City Centre - Avangard Interior Stairs

    Contactless entry

    No more check-in queues and lost keycards. Check in online before you arrive. Access your room using your phone.

    Bob loves pets

    Your furry friends are very welcome at Bob W Tallinn Kesklinn. 

    Most pet stays require a one-time fee when booking. There's no charge for service animals.

    We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.

Bob W Tallinn City Centre - Avangard Interior Stairs

    Breakfast, Bob-Approved

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Saiapalee Tüümian or Cafe-restaurant Werner. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

    Gym Access

    Shake off the travel stiffness with our in-house gym. Just in case exploring the neighbourhood isn't enough to tire you out.

Bob W Tallinn City Centre - Avangard Interior Stairs
  • Bob W Tallinn City Centre - Avangard Interior Stairs

    Experimental architecture

    A historic building in a vibrant neighbourhood, Bob W is an avant-garde property that was built in 1911 and renovated in 2018. Merging art with life, it was part of an architectural movement that challenges norms and pushes for change.

    Gerdi Arst designed the interior, drawing inspiration from Avangard’s past. Apartments are a mix of exposed brick and arched windows — for a cool industrial vibe that feels a world away from the glossy lobby.

  • a hand with rings on a black door handle

    Contactless entry

    No more check-in queues and lost keycards. Check in online before you arrive. Access your room using your phone.

  • a dog lying on a bed

    Bob loves pets

    Your furry friends are very welcome at Bob W Tallinn Kesklinn. 

    Most pet stays require a one-time fee when booking. There's no charge for service animals.

    We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.

  • a croissant on a plate next to a phone and a cup of coffee

    Breakfast, Bob-Approved

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Saiapalee Tüümian or Cafe-restaurant Werner. It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

  • a cellphone on a black dumbbell

    Gym Access

    Shake off the travel stiffness with our in-house gym. Just in case exploring the neighbourhood isn't enough to tire you out.

Keeping things green in Norrmalm

You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
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Image of Stockholm waterfront

Unlock exclusive perks

Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
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5% off every stay

Never pay full price again. No searching for coupon codes.

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Exclusive Discounts

Get special discounts at select new European locations.

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Reservations, rewards and recommendations. All in one place.

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Added perks with every stay

The more you stay, the more you get.

Good to know

Haven't seen your question here, then click the link at the bottom to visit Bob's Help centre?
Top FAQsHouse Rules

    How do I get to the hotel from the airport?

    Just landed at Stockholm Arlanda Airport (ARN) and heading to Bob W Stockholm Norrmalm? Hej! You've got a few excellent options to get right into the city centre.



    Arlanda Express (Fastest & Easiest) 🚄
    This dedicated airport train is the quickest way to the city.

    Route & Time: The journey is non-stop from Arlanda to Stockholm Central Station and takes only about 18 minutes.

    Final Step: From the central station, it's a 10-minute walk to our building.

    Tickets: You can buy tickets online in advance, from machines in the terminal, or on the Arlanda Express app. You'll need to show your ticket onboard.

    SL Commuter Train (Cheaper Option) 🚆
    The local commuter train (Pendeltåg) is a more budget-friendly choice.

    Route & Time: From Arlanda, take the commuter train towards Södertälje or Nynäshamn and get off at Odenplan Station. The journey takes about 38 minutes.

    Final Step: From Odenplan, it's an 8-minute walk to Bob W.

    Tickets: This is super easy! You can download the SL app, buy a ticket from a machine, or simply tap your contactless card or phone at the ticket gates.

    Flygbussarna (Airport Bus) 🚌
    The airport bus is another reliable option.

    Route & Time: The bus journey from Arlanda to Cityterminalen (the central bus station, right next to the train station) takes about 45–50 minutes.

    Final Step: From Cityterminalen, it's a 10-minute walk to our building.

    Tickets: You can buy tickets online, in the Flygbussarna app, or at ticket machines.

    Safe travels! ✨

    How to find us?

    So you've made it to Stockholm and you're ready to find us at Bob W Stockholm Norrmalm! Here's our address and how to spot us in the heart of the city.


    Our Address
    Kammakargatan 5, 111 40 Stockholm, Sweden

    Find us on Google Maps


    Finding the Entrance
    Look for the building at number 5 on Kammakargatan street. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


    Welcome to Stockholm! ✨

    Where can I store my luggage?

    At Bob W Stockholm Norrmalm, the luggage room is located on the ground floor. From the main entrance at Kammakargatan 5, walk straight ahead and then to your left. The room is available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it💡
    Open your Guest Area (check your email for the check-in link).

    Tap “Open Doors.”

    Scroll to find the “Luggage Room” key.

    Enter the code on the pinpad.


    Now go explore, hands-free 🙌

    Where can I park my car?

    Driving to Bob W Stockholm Norrmalm? We offer a limited number of private parking spots right in our building, plus we have some info on nearby alternatives.


    Bob W's Private Garage Parking
    We have four private parking spots available in the garage underneath the building. The cost is 500 SEK per night.


    How to Book Your Parking Spot
    You can reserve a spot for our on-site indoor parking in two easy ways:

    During your online check-in process.

    At any time from your Guest Area, under the 'Extras' section.

    Payment is collected at the time you book the parking spot, and please note that it is a non-refundable charge. Parking can be booked for the full duration of your reservation.

    What happens after I book? Once your purchase is complete, all the necessary information, including your assigned parking spot number and detailed instructions, will appear in your Guest Area.

    Why can't I see the option to book parking? If you don't see parking available in your Guest Area or during check-in, it simply means all of our spots are fully booked for your dates.


    How to Access the Garage
    The garage entrance is on Kammakargatan, to the right of the main building entrance.

    Using the Keypad: The keypad needs to be activated before use. Touch the keypad gently until it lights up yellow, then enter your code. Please do not press the top button, as this is a fingerprint scanner and will cause an error.

    Important: For security, please make sure the garage door closes fully behind you after entering or exiting.

    Finding Your Spot & Getting to Bob W The garage is shared, so it's very important to park in the correct spot. Once you drive in, immediately turn left and drive straight to the very back. Our spots are numbered 13-16.

    You can access the hotel directly from the garage. The door is located right behind our parking spots. Use the same code as for the garage to enter the building, then take the second elevator on your left.

    Vehicle size limit: The maximum vehicle height for the garage is 1.95 meters.


    Electric Car Charging
    Please note that our on-site garage does not have charging stations for electric cars. Here are a couple of nearby public charging options (you will typically need to download an app to pay):

    Vattenfall InCharge Charging Station at Tulegatan 3

    Aimo Charge Charging Station at Regeringsgatan 10

    You can find a full map of nearby stations on the ChargeFinder website.


    Alternative Parking Garages
    If our spots are full, some other public garages nearby include:

    P-Hus Väderkvarnen

    P-Hus David Bagare

    You can find a full map of garages on the Stockholm Parkering website.


    Happy parking! ✨

    How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

    Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

  • How do I get to the hotel from the airport?

    Just landed at Stockholm Arlanda Airport (ARN) and heading to Bob W Stockholm Norrmalm? Hej! You've got a few excellent options to get right into the city centre.



    Arlanda Express (Fastest & Easiest) 🚄
    This dedicated airport train is the quickest way to the city.

    Route & Time: The journey is non-stop from Arlanda to Stockholm Central Station and takes only about 18 minutes.

    Final Step: From the central station, it's a 10-minute walk to our building.

    Tickets: You can buy tickets online in advance, from machines in the terminal, or on the Arlanda Express app. You'll need to show your ticket onboard.

    SL Commuter Train (Cheaper Option) 🚆
    The local commuter train (Pendeltåg) is a more budget-friendly choice.

    Route & Time: From Arlanda, take the commuter train towards Södertälje or Nynäshamn and get off at Odenplan Station. The journey takes about 38 minutes.

    Final Step: From Odenplan, it's an 8-minute walk to Bob W.

    Tickets: This is super easy! You can download the SL app, buy a ticket from a machine, or simply tap your contactless card or phone at the ticket gates.

    Flygbussarna (Airport Bus) 🚌
    The airport bus is another reliable option.

    Route & Time: The bus journey from Arlanda to Cityterminalen (the central bus station, right next to the train station) takes about 45–50 minutes.

    Final Step: From Cityterminalen, it's a 10-minute walk to our building.

    Tickets: You can buy tickets online, in the Flygbussarna app, or at ticket machines.

    Safe travels! ✨

  • How to find us?

    So you've made it to Stockholm and you're ready to find us at Bob W Stockholm Norrmalm! Here's our address and how to spot us in the heart of the city.


    Our Address
    Kammakargatan 5, 111 40 Stockholm, Sweden

    Find us on Google Maps


    Finding the Entrance
    Look for the building at number 5 on Kammakargatan street. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.


    Welcome to Stockholm! ✨

  • Where can I store my luggage?

    At Bob W Stockholm Norrmalm, the luggage room is located on the ground floor. From the main entrance at Kammakargatan 5, walk straight ahead and then to your left. The room is available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it💡
    Open your Guest Area (check your email for the check-in link).

    Tap “Open Doors.”

    Scroll to find the “Luggage Room” key.

    Enter the code on the pinpad.


    Now go explore, hands-free 🙌

  • Where can I park my car?

    Driving to Bob W Stockholm Norrmalm? We offer a limited number of private parking spots right in our building, plus we have some info on nearby alternatives.


    Bob W's Private Garage Parking
    We have four private parking spots available in the garage underneath the building. The cost is 500 SEK per night.


    How to Book Your Parking Spot
    You can reserve a spot for our on-site indoor parking in two easy ways:

    During your online check-in process.

    At any time from your Guest Area, under the 'Extras' section.

    Payment is collected at the time you book the parking spot, and please note that it is a non-refundable charge. Parking can be booked for the full duration of your reservation.

    What happens after I book? Once your purchase is complete, all the necessary information, including your assigned parking spot number and detailed instructions, will appear in your Guest Area.

    Why can't I see the option to book parking? If you don't see parking available in your Guest Area or during check-in, it simply means all of our spots are fully booked for your dates.


    How to Access the Garage
    The garage entrance is on Kammakargatan, to the right of the main building entrance.

    Using the Keypad: The keypad needs to be activated before use. Touch the keypad gently until it lights up yellow, then enter your code. Please do not press the top button, as this is a fingerprint scanner and will cause an error.

    Important: For security, please make sure the garage door closes fully behind you after entering or exiting.

    Finding Your Spot & Getting to Bob W The garage is shared, so it's very important to park in the correct spot. Once you drive in, immediately turn left and drive straight to the very back. Our spots are numbered 13-16.

    You can access the hotel directly from the garage. The door is located right behind our parking spots. Use the same code as for the garage to enter the building, then take the second elevator on your left.

    Vehicle size limit: The maximum vehicle height for the garage is 1.95 meters.


    Electric Car Charging
    Please note that our on-site garage does not have charging stations for electric cars. Here are a couple of nearby public charging options (you will typically need to download an app to pay):

    Vattenfall InCharge Charging Station at Tulegatan 3

    Aimo Charge Charging Station at Regeringsgatan 10

    You can find a full map of nearby stations on the ChargeFinder website.


    Alternative Parking Garages
    If our spots are full, some other public garages nearby include:

    P-Hus Väderkvarnen

    P-Hus David Bagare

    You can find a full map of garages on the Stockholm Parkering website.


    Happy parking! ✨

  • How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

  • Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Stockhilm Bob W Sign

Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

  • Stockhilm Bob W Sign

    Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

    September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

Bob's recommendations

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Why Choose Bob?

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
  • Days, weeks or months

    Flexible spaces to suit your stay

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  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

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  • A loyalty programme with actual rewards

    5% off for the Inner Circle and 10% off for the Business Circle - why not join now. 

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  • Best rates, guaranteed

    Find the best prices on our website

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