• Florence - Main Image
    CIAO!
    Italy
4.6 out of 5|89,021 reviews

Florence isn’t stuck in the Renaissance — it just knows how to use it well. Between frescoed ceilings and crowded piazzas, there’s a modern city filled with bright minds, fashion, and late-night gelato runs.

The Duomo peeks into view when you least expect it, and bridges cross the Arno like brushstrokes. Every corner offers something: a family-run trattoria, a sleek boutique, a quiet courtyard with laundry strung overhead. Life here is a mix of grand and ordinary.

Workshops still hammer out leather bags by hand. Art students sketch along the river. Aperitivo hours turn the city into one long social, all the way from bars onto the cobbled streets.

Florence shows us that beauty is meant to be lived in, not just admired. It’s a city that insists on slowing you down — whether with a spritz at golden hour, or the perfect gelato melting faster than you can eat it.

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Newly Opened
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Florence Santa Croce

Lungarno della Zecca Vecchia, 26, Florence, 50122
Newly Opened
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Santa Croce is where Florence truly unfolds. Cobbled streets wind past golden palaces and artisan shops, leading to piazzas filled with local life. History is vibrant here—it’s lived in and savoured. Located near the Arno River, the neighbourhood offers access to masterpieces and gardens, blending Renaissance charm with a lively, authentic Italian spirit.

Location

Lungarno della Zecca Vecchia, 26, Florence, 50122
Basilica of Santa Croce (6 mins walk)
Zecca Vecchia Nazionale Bust Stop ( 1 mins walk)
Amerigo Vespucci Airport (29 mins by taxi)

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
100% of guest emissions offset100% of guest emissions offset
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Florence Ponte Vecchio

Via de' Guicciardini, 18, Firenze, 50125
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Step outside and Florence unfolds its many layers. Narrow cobbled streets wind between golden palaces and artisan shops, spilling into piazzas where locals chiacchierare over espresso. The Arno glimmers just a stone’s throw away. It’s a neighbourhood where history isn’t dusty. It’s lived in, laughed in, and savoured at every turn.

Location

Via de' Guicciardini, 18, Firenze, 50125
Ponte Vecchio (1 mins walk)
Pitti Bus Stop (3 mins walk)
Amerigo Vespucci Airport (46 mins by Public Transport)

Standard Amenities

Lift - Step free accessLift - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
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Every corner feels like a masterpiece. Florence isn’t a city you see, it’s one you sink into

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Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
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    Sauna, skyline and Finnish design: meet the Sauna Lounge by Iittala & Bob W

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  • Exterior view of Bob W Madrid Atocha

    Your friend in town: Madrid

    Atocha is far more than its famous railway station. This cool, eclectic neighbourhood is right in the middle of Madrid’s art, food, and nightlife scene. Find out what to do, see, eat, drink, and shop with Bob’s tips.

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