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    CIAO!

    Florence, meet Bob.

    Italy
4.6 out of 5|89,021 reviews

Florence, Italy’s living masterpiece

Florence isn’t stuck in the Renaissance — it just knows how to use it well. Between frescoed ceilings and crowded piazzas, there’s a modern city filled with bright minds, fashion, and late-night gelato runs.

The Duomo peeks into view when you least expect it, and bridges cross the Arno like brushstrokes. Every corner offers something: a family-run trattoria, a sleek boutique, a quiet courtyard with laundry strung overhead. Life here is a mix of grand and ordinary.

Workshops still hammer out leather bags by hand. Art students sketch along the river. Aperitivo hours turn the city into one long social, all the way from bars onto the cobbled streets.

Florence shows us that beauty is meant to be lived in, not just admired. It’s a city that insists on slowing you down — whether with a spritz at golden hour, or the perfect gelato melting faster than you can eat it.

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a room with a table and chairs and a door open

Florence Ponte Vecchio

Via de' Guicciardini, 18, Firenze, 50125
a room with a table and chairs and a door open
Step outside and Florence unfolds its many layers. Narrow cobbled streets wind between golden palaces and artisan shops, spilling into piazzas where locals chiacchierare over espresso. The Arno glimmers just a stone’s throw away. It’s a neighbourhood where history isn’t dusty. It’s lived in, laughed in, and savoured at every turn.
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Location

Via de' Guicciardini, 18, Firenze, 50125
Ponte Vecchio (1 mins walk)
Pitti Bus Stop (3 mins walk)
Amerigo Vespucci Airport (46 mins by Public Transport)
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Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
a patio with tables and umbrellas
a room with a desk and a computer
a hallway with a luggage and a chandelier

Florence Santa Croce

Lungarno della Zecca Vecchia, 26, Florence, 50122
a patio with tables and umbrellas
Santa Croce is where Florence truly unfolds. Cobbled streets wind past golden palaces and artisan shops, leading to piazzas filled with local life. History is vibrant here—it’s lived in and savoured. Located near the Arno River, the neighbourhood offers access to masterpieces and gardens, blending Renaissance charm with a lively, authentic Italian spirit.
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Location

Lungarno della Zecca Vecchia, 26, Florence, 50122
Basilica of Santa Croce (6 mins walk)
Zecca Vecchia Nazionale Bust Stop ( 1 mins walk)
Amerigo Vespucci Airport (29 mins by taxi)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Fully carbon offsetFully carbon offset

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Sustainable AF

Keeping things green in Florence

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy. 

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

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Florence, through Bob's eyes

Every corner feels like a masterpiece. Florence isn’t a city you see, it’s one you sink into

  • Piazzale Michelangelo
    Piazzale Michelangelo
    Views that stop you in your tracks — Florence spread out like a living painting.
  • Mercato Centrale
    Mercato Centrale
    Food, chatter, and local life all under one roof — the kind of place to wander and taste.
  • Brunelleschi’s Dome
    Brunelleschi’s Dome
    The Duomo’s impossible to miss, but the best view? From a quiet corner, with the city buzzing below.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
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Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

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Bob W signs long-term lease for third Stockholm property, continuing city expansion

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

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a group of people walking in front of a building

Bob W Opens Five New Properties Across UK and Italy

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

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a table and chairs under umbrellas

Bob W accelera la crescita in Italia con tre nuove strutture a Roma e Firenze

27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

Read More
  • a hand holding a phone

    The Hotel Conversion Boom: Turning Ageing Hotels into Tech-Driven Serviced Apartments

    Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

    Read More
  • Bob W Helsinki Kamppi Interior Rooftop Shared Space

    Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

    Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

    Read More
  • a building with a curved roof

    Bob W signs long-term lease for third Stockholm property, continuing city expansion

    11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

    Read More
  • a group of people walking in front of a building

    Bob W Opens Five New Properties Across UK and Italy

    27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

    Read More
  • a table and chairs under umbrellas

    Bob W accelera la crescita in Italia con tre nuove strutture a Roma e Firenze

    27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

    Read More
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