Inside the design concept for our bold central London studio apartments


These exquisite London short-stay apartments have just joined the growing list of Bob W locations in the UK, Estonia, Finland, and Spain. Book your stay now.

Bob W Tower of London is home to newly-renovated short-stay apartments on Great Tower Street. The property has a prime location just five minutes’ walk from the Tower of London, the River Thames and the business hub of City of London. Each studio apartment includes a fully equipped kitchen and everything else you need for a night or a few months.

A smarter alternative to hotels and random rentals

Bob’s exceptionally cool short-stay apartments cater to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short-stay rental. We combine the best of both worlds in our contactless, eco-friendly properties in Northern Europe, Spain, and now the UK’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists, we’re soon opening more new locations in our current markets and across the rest of Europe. ‍

The neighbourhood: City of London

Aside from sustainability and design inspired by the neighbourhood, a prime location in a cool area is something you can expect whenever you sleep with Bob, no matter the city. Bob W Tower of London is located in the oldest and most historic part of London – the City of London.

The area contains iconic sights such as the city’s Roman wall, the Tower of London, one of the biggest global financial centres, and much more. This neighbourhood is where history and modern life come together to create a balanced contrast.

Rich and dramatic London-inspired interior design

Bob W Tower of London is located in the oldest and most historic part of London – City of London. The design concept is inspired by the area’s influential coffee house culture, which dates back to the 17th century. Designer Camilo Torres has sourced local and sustainable pieces with rich colours and textures to bring you the feeling of the neighbourhood’s remaining coffee houses. 

Our design for Tower of London is inspired by the historic significance of the coffee houses in this part of the city. Bob and I want our apartments to reflect that rich history in a contemporary way that perfectly balances old and new.  – Camilo, Designer at Bob W and London resident 

At Bob W, we source as much decor as we can locally and sustainably – all while bringing authentic and memorable designs to life. Each Tower of London studio apartment features decor made in the UK including premium beds from Highgrove Beds, wallpaper from Graham & Brown, cushions from furn., and wall lights from houseof.  

Some of our pieces are even produced within a few miles. Our art prints come from East End Prints on Brick Lane and our handmade coffee cups from the East London studio of Renate Pierotto

A more sustainable choice 

No matter the location, every stay with Bob W is climate-neutral and fully carbon offset. At Bob W Tower of London, apartments feature recycling bins, reusable water bottles and tote bags, and some include vintage 1960s bar stools that are locally sourced. 

In addition to choosing pieces that look great, we also prioritise manufacturers that share our environmental values. Graham & Brown (provider of our wallpaper) and houseof (provider of our wall lighting) are fellow carbon-neutral businesses, while our furn. cushions and Zuvier dining chairs are made from recycled PET bottles, and our Swyft sofa beds are made from EU-sourced materials and FSC certified wood. We love that these brands prove sustainability can be glamorous!  Read about how we are changing the game with sustainability

Book your stay

Come see Bob W Tower of London for yourself. Book your stay now via our website for the best rates. Follow Bob on Facebook, Instagram and Twitter to be the first to know about our new openings. See you in London!

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