Bob W, the tech-powered hospitality operator redefining the world of hotels and serviced apartments, has welcomed Philip Ward to its Board of Directors as an Independent Non-Executive Director.

Ward, the former CEO of JLL’s Hotels & Hospitality Group for EMEA, brings more than three decades of experience across real estate, banking, and hospitality advisory. Widely recognised as one of the most respected figures in European hospitality investment, Ward joins Bob W at a time of rapid growth and strategic expansion across the continent.

In his new role, Ward will provide independent oversight and guidance to the Board and shareholders—offering a seasoned perspective on the company’s direction, challenging decisions where needed, and helping ensure long-term success.

“I’ve followed the impressive trajectory of Bob W for some time and have been consistently impressed by their unique blend of technology, sustainability, and hospitality expertise,” said Ward.

“The serviced apartment model is evolving rapidly, and Bob W is at the forefront of this change – delivering flexible, design-led experiences that travellers love and investors trust. I’m excited to contribute to the next stage of the company’s growth journey.”‍

Ward’s appointment follows Bob W’s continued portfolio expansion, including a third building recently announced in Athens. With momentum building across Southern and Western Europe, his arrival adds further strength to the company’s strategic foundations.

Throughout his career, Ward has held senior roles at Brookfield Financial Corp, KSL Capital Partners, and Rothschild & Co. Most recently, as CEO of JLL’s Hotels & Hospitality Group for EMEA, he led a team of over 130 professionals across 10 countries, guiding clients through capital sourcing, transaction structuring, and shifting market dynamics.

“Philip is one of the most respected names in European hospitality investment,” said Niko Karstikko, Co-founder & CEO of Bob W.

“His deep knowledge of real estate and strategic insight into the sector will be invaluable as we continue to grow our footprint across key European markets. His appointment further strengthens our ability to forge meaningful partnerships and deliver on our vision for sustainable, tech-powered hospitality.”

Backed by leading venture capital and institutional investors, Bob W is reshaping the hospitality category with design-led aparthotels that blend the comfort of home with hotel-quality standards. The company continues to focus on innovative property strategies and long-term relationships with real estate partners across Europe.

💬 Meet Philip Ward and the Bob W Real Estate team at IHIF

Philip and the Real Estate team will be attending the International Hospitality Investment Forum (IHIF) in Berlin from 31st March to 2nd April. Industry peers and partners are encouraged to reach out and connect during the event.

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