First Bob W to open in Southern Europe in Madrid’s Chueca district


We are thrilled to expand our designer short-stay apartments to Spain with our central property located on Calle Fuencarral, just off Gran Via. Bob W Chueca opens September 2021. 

Bob W is a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. Backed by top real estate investors and venture capitalists, we currently operate in Finland and Estonia with plans to expand to the UK and within Europe. Our Chueca property mark our debut in Spain.

The spirited Chueca district

Aside from sustainability and local design, a prime location in a cool area is something you can expect whenever you sleep with Bob, no matter the city. Chueca was an obvious choice for Bob W in Madrid, being extremely central, home to one of Europe’s biggest pride parades, and an overall hip place to be year-round. 

Chueca is situated in the larger Malasaña neighbourhood, just north of the Gran Via thoroughfare. The area is home to plenty of small shops, restaurants, cafes, and everyday amenities in addition to a vibrant nightlife. Malasaña’s famous ‘La Movida Madrileña’ social and art movement is the main source of inspiration for our interior concept for the property.

Unique commercial property on Calle Fuencarral 

Our real estate team is constantly seeking properties in handpicked European neighbourhoods and are thrilled to have secured a significant portion of the building at Calle Fuencarral 45 featuring studios and one-bedroom options. This is a unique site as it is a modern commercial building in a residential setting on a narrow pedestrianised street that intersects Gran Via.

“In our search for the perfect asset, we focused first on identifying the best neighbourhoods for Bob. We appreciate the centrality of the location and the proximity to Gran Via, however, it was the local nature of the micro vicinity that identified itself as a place where Bob will thrive. Fuencarral in Chueca is an area where locals live and the kind of place you can stay for two nights or two months and feel like you’ve found a unique and personalised experience inside one of Europe’s capital cities.”
– Benjamin Russel, Director of Real Estate at Bob W.

Madrid’s biggest attractions are, however, not far; Gran Via is less than five minutes away by foot, Puerta del Sol only eight, and Plaza Mayor fifteen. Bob W was advised and supported by Harper Dennis Hobbs’ international team. 

“We at HDH have had the pleasure of introducing Bob W to Madrid and the historic neighbourhood of Chueca. Bob W is a forward-thinking brand with a focus on sustainability, a deliberate pursuit of all things local, and the use of technology to enhance the typical real estate use. Working with Bob at the beginning of their expansion has been a pleasure and a privilege as this will be the way of the future for hospitality. Welcome To Chueca!”
– Ana Mendi, Director at Harper Dennis Hobbs

About Bob W

Bob’s exceptionally cool apartments cater to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short stay rental. We combine the best of both worlds in our eco-friendly properties in Tallinn and Helsinki’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including NREP, Tesi, Kaamos, and byFounders, we’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

We are expanding and currently looking for new properties in Madrid and across Europe! Hit up our real estate team at with opportunities. 

For Bob W press pack, images, assets, and more visit

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