Expanding in Estonia with Tartu lofts


22 November 2022 – After acquiring our competitor in Estonia, we’re expanding in December 2022 to the country’s second-largest city: Tartu. As home to one of northern Europe’s oldest universities and soon-to-be European Capital of Culture in 2024, Tartu is an excellent addition to our portfolio that we know guests will appreciate.   

At Bob W, we’re a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. We currently operate in Spain, Finland, Estonia, and the UK, are opening shortly in Italy, and have further expansion plans across Europe. 

The Tartu Old Town

A prime location in a cool area is something guests can expect whenever they sleep with us – no matter the city. The Old Town forms the heart of Tartu and is full of dignified 18th and 19th-century buildings, bars, restaurants and small shops. Situated on Rüütli Street, one of the Old Town’s key pedestrian streets, guests of Bob will stay steps from the Town Hall Square, the University of Tartu, Emajõgi River and more. 

Meticulous reconstruction yields modern lofts 

The building was first completed in 1937 and was home to a popular telephone and telegram centre where town residents stayed in touch with those further afield. The Duo Lofts complex was opened after a top-to-bottom renovation in 2021. Attention was paid to bringing back the building’s former splendour with a modern aesthetic in the form of high ceilings, a magnificent staircase lobby, and historical details. The complex now offers guests single-level and loft-styel apartments, a private cinema, in-house gym, laundry room, rooftop terrace and more. 

“I’m pleased to bring this exceptional property in the Tartu Old Town into the Bob W portfolio. Besides Tallinn, Tartu is a key city in Estonia both for domestic and international travellers. Having a presence in Tartu cements our leadership of the short-stay apartment market in Estonia.” Evelin Org, Co-founder of Estonishing Stays, now part of Bob W.

Evelin Org is looking for new real estate opportunities for Bob W across Estonia and can be contacted at

About Bob W

‍Bob’s exceptionally cool accommodation caters to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short-stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including NREP, Tesi, Kaamos, and byFounders, we’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

Bob W is actively expanding in Estonia and select European markets. If you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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