Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.

Photos from the opening of Bob W Vienna Döbling, our first Austrian Bob W – a media morning led by Niko Karstikko, then an evening of ceramics, wine, food, and music with the people who helped build it.

Bob W is coming to Rotterdam. Bob W’s first property in the city will give four floors of Weenahuis a new purpose, transforming former office space into a 160-unit flagship property. Targeted to open in summer 2027, Bob W Rotterdam Central will bring design-led apartments to the heart of Rotterdam, opposite the city’s iconic Hofplein.

Tallinn, 7 September 2026 – Bob W, the tech and AI-powered hospitality operator, has signed a long-term deal to join Krulli Kvartal, the landmark 10.2-hectare regeneration of Tallinn’s historic Krulli industrial quarter, further expanding its presence in the Estonian capital, where it opened its first property in 2019.

Stadiou doesn't perform for visitors. It's a working street that keeps its life indoors, in glass-roofed arcades cut through the middle of its blocks. Twenty-four hours on the boulevard modern Athens was built around, from a 6.30am coffee to a nightcap in Plaka.

Spitalfields is a multicultural hub of street art, vintage shopping, and international cuisine in the heart of London's East End. Get Bob W’s best tips on where to eat, shop, drink, stroll, and more in Spitalfields so you can save time and skip right to the good stuff.

We understand that, like us, you want to help protect the planet. Today, we're making it easier by sharing Bob W’s smart, straightforward tips to reduce your travel impact – from packing efficiently and saving energy to mindful shopping and recycling.

Heading to Valencia? Stay at Bob W Valencia Patraix and use our neighbourhood guide to the city's original village – where to eat, wander, and take life at the local pace.

Helsinki Design Week runs 28 August to 6 September, and we’re an official accommodation partner. The Finnish studios and workshops behind Bob W Kamppi and Kaarti, and what to do while you’re here.

Heading to Vienna? Stay at Bob W Vienna Döbling and use our neighbourhood guide to the wine villages where the city slows down – where to eat, sip, wander and unwind.

Bob W is heading to Valencia. Two new properties - Bob W Valencia Patraix and Bob W Valencia Turia - will bring 82 studios and apartments to the city, with the first scheduled to open in September 2026. Expect apartment flexibility, hotel-level consistency and two distinct neighbourhood experiences.

Business trip to Dortmund? Stay at Bob W Dortmund Stadtmitte and use our city guide for where to work, eat, wonder and reset between meetings.

Forget chasing the heat. This summer, we’re heading north for sea swims, long evenings, forest walks, and cities where the best moments happen at their own pace.

Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.