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    CIAO!

    Florence, meet Bob.

    Italy
4.6 out of 5|89,021 reviews

Florence, Italy’s living masterpiece

Florence isn’t stuck in the Renaissance — it just knows how to use it well. Between frescoed ceilings and crowded piazzas, there’s a modern city filled with bright minds, fashion, and late-night gelato runs.

The Duomo peeks into view when you least expect it, and bridges cross the Arno like brushstrokes. Every corner offers something: a family-run trattoria, a sleek boutique, a quiet courtyard with laundry strung overhead. Life here is a mix of grand and ordinary.

Workshops still hammer out leather bags by hand. Art students sketch along the river. Aperitivo hours turn the city into one long social, all the way from bars onto the cobbled streets.

Florence shows us that beauty is meant to be lived in, not just admired. It’s a city that insists on slowing you down — whether with a spritz at golden hour, or the perfect gelato melting faster than you can eat it.

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a room with a table and chairs and a door open

Florence Ponte Vecchio

Via de' Guicciardini, 18, Firenze, 50125
a room with a table and chairs and a door open
Step outside and Florence unfolds its many layers. Narrow cobbled streets wind between golden palaces and artisan shops, spilling into piazzas where locals chiacchierare over espresso. The Arno glimmers just a stone’s throw away. It’s a neighbourhood where history isn’t dusty. It’s lived in, laughed in, and savoured at every turn.
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Location

Via de' Guicciardini, 18, Firenze, 50125
Ponte Vecchio (1 mins walk)
Pitti Bus Stop (3 mins walk)
Amerigo Vespucci Airport (46 mins by Public Transport)
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Standard Amenities

Lift - Step free accessLift - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Newly Opened
a patio with tables and umbrellas
a room with a desk and a computer
a hallway with a luggage and a chandelier

Florence Santa Croce

Lungarno della Zecca Vecchia, 26, Florence, 50122
Newly Opened
a patio with tables and umbrellas
Santa Croce is where Florence truly unfolds. Cobbled streets wind past golden palaces and artisan shops, leading to piazzas filled with local life. History is vibrant here—it’s lived in and savoured. Located near the Arno River, the neighbourhood offers access to masterpieces and gardens, blending Renaissance charm with a lively, authentic Italian spirit.
Book nowExplore

Location

Lungarno della Zecca Vecchia, 26, Florence, 50122
Basilica of Santa Croce (6 mins walk)
Zecca Vecchia Nazionale Bust Stop ( 1 mins walk)
Amerigo Vespucci Airport (29 mins by taxi)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset

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Sustainable AF

Keeping things green in Florence

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy. 

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

Find out more

Florence, through Bob's eyes

Every corner feels like a masterpiece. Florence isn’t a city you see, it’s one you sink into

  • Piazzale Michelangelo
    Piazzale Michelangelo
    Views that stop you in your tracks — Florence spread out like a living painting.
  • Mercato Centrale
    Mercato Centrale
    Food, chatter, and local life all under one roof — the kind of place to wander and taste.
  • Brunelleschi’s Dome
    Brunelleschi’s Dome
    The Duomo’s impossible to miss, but the best view? From a quiet corner, with the city buzzing below.

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  • New Openings Special Offer

    Get up to 30% off at all newly opened properties.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a building with trees and people in front of it

Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district

Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

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a living room with a couch and a coffee table

International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

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a living room with a couch and a coffee table

Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

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a building with many windows

Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

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a building with glass windows

Bob W expands in Central Milan with Crocetta opening

Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

Read More
  • a building with trees and people in front of it

    Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district

    Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

    Read More
  • a living room with a couch and a coffee table

    International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

    Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

    Read More
  • a living room with a couch and a coffee table

    Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

    Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

    Read More
  • a building with many windows

    Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

    Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

    Read More
  • a building with glass windows

    Bob W expands in Central Milan with Crocetta opening

    Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

    Read More
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