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    Florence, meet Bob.

4.6 out of 5|9,237 reviews

Florence, Italy’s living masterpiece

Florence isn’t stuck in the Renaissance — it just knows how to use it well. Between frescoed ceilings and crowded piazzas, there’s a modern city filled with bright minds, fashion, and late-night gelato runs.

The Duomo peeks into view when you least expect it, and bridges cross the Arno like brushstrokes. Every corner offers something: a family-run trattoria, a sleek boutique, a quiet courtyard with laundry strung overhead. Life here is a mix of grand and ordinary.

Workshops still hammer out leather bags by hand. Art students sketch along the river. Aperitivo hours turn the city into one long social, all the way from bars onto the cobbled streets.

Florence shows us that beauty is meant to be lived in, not just admired. It’s a city that insists on slowing you down — whether with a spritz at golden hour, or the perfect gelato melting faster than you can eat it.

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a room with a table and chairs and a door open

Florence Ponte Vecchio

Via de' Guicciardini, 18, Firenze, 50125
a room with a table and chairs and a door open
Step outside and Florence unfolds its many layers. Narrow cobbled streets wind between golden palaces and artisan shops, spilling into piazzas where locals chiacchierare over espresso. The Arno glimmers just a stone’s throw away. It’s a neighbourhood where history isn’t dusty. It’s lived in, laughed in, and savoured at every turn.
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Location

Via de' Guicciardini, 18, Firenze, 50125
Ponte Vecchio (1 mins walk)
Pitti Bus Stop (3 mins walk)
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Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

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Keeping things green in Florence

"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
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Florence, through Bob's eyes

Every corner feels like a masterpiece. Florence isn’t a city you see, it’s one you sink into

  • Piazzale Michelangelo
    Piazzale Michelangelo
    Views that stop you in your tracks — Florence spread out like a living painting.
  • Mercato Centrale
    Mercato Centrale
    Food, chatter, and local life all under one roof — the kind of place to wander and taste.
  • Brunelleschi’s Dome
    Brunelleschi’s Dome
    The Duomo’s impossible to miss, but the best view? From a quiet corner, with the city buzzing below.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
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Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

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  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

    Read More
  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

    Read More
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    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

    Read More
  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

    Read More
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    Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

    September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

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