• Florence - Main Image
    CIAO!
    Italy
4.6 out of 5|89,021 reviews

Florence isn’t stuck in the Renaissance — it just knows how to use it well. Between frescoed ceilings and crowded piazzas, there’s a modern city filled with bright minds, fashion, and late-night gelato runs.

The Duomo peeks into view when you least expect it, and bridges cross the Arno like brushstrokes. Every corner offers something: a family-run trattoria, a sleek boutique, a quiet courtyard with laundry strung overhead. Life here is a mix of grand and ordinary.

Workshops still hammer out leather bags by hand. Art students sketch along the river. Aperitivo hours turn the city into one long social, all the way from bars onto the cobbled streets.

Florence shows us that beauty is meant to be lived in, not just admired. It’s a city that insists on slowing you down — whether with a spritz at golden hour, or the perfect gelato melting faster than you can eat it.

Read More
2 Properties
All Filters
a room with a table and chairs and a door open

Florence Ponte Vecchio

Via de' Guicciardini, 18, Firenze, 50125
a room with a table and chairs and a door open
Step outside and Florence unfolds its many layers. Narrow cobbled streets wind between golden palaces and artisan shops, spilling into piazzas where locals chiacchierare over espresso. The Arno glimmers just a stone’s throw away. It’s a neighbourhood where history isn’t dusty. It’s lived in, laughed in, and savoured at every turn.

Location

Via de' Guicciardini, 18, Firenze, 50125
Ponte Vecchio (1 mins walk)
Pitti Bus Stop (3 mins walk)
Amerigo Vespucci Airport (46 mins by Public Transport)

Standard Amenities

Lift - Step free accessLift - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette
Newly Opened
a patio with tables and umbrellas
a room with a desk and a computer
a hallway with a luggage and a chandelier

Florence Santa Croce

Lungarno della Zecca Vecchia, 26, Florence, 50122
Newly Opened
a patio with tables and umbrellas
Santa Croce is where Florence truly unfolds. Cobbled streets wind past golden palaces and artisan shops, leading to piazzas filled with local life. History is vibrant here—it’s lived in and savoured. Located near the Arno River, the neighbourhood offers access to masterpieces and gardens, blending Renaissance charm with a lively, authentic Italian spirit.

Location

Lungarno della Zecca Vecchia, 26, Florence, 50122
Basilica of Santa Croce (6 mins walk)
Zecca Vecchia Nazionale Bust Stop ( 1 mins walk)
Amerigo Vespucci Airport (29 mins by taxi)

Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Every Stay is 100% OffsetEvery Stay is 100% Offset
Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
Get Instantly
5% off every stay

Never pay full price again. No searching for coupon codes.

Get Instantly
Exclusive Discounts

Get special discounts at select new European locations.

Get Instantly
Custom dashboard

Reservations, rewards and recommendations. All in one place.

Added perks with every stay

The more you stay, the more you get.

Sustainable AF

Keeping things green in Florence

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy. 

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

Every corner feels like a masterpiece. Florence isn’t a city you see, it’s one you sink into

Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a double decker bus and cars on a street

A local's guide to Spitalfields

Spitalfields is a multicultural hub of street art, vintage shopping, and international cuisine in the heart of London's East End. Get Bob W’s best tips on where to eat, shop, drink, stroll, and more in Spitalfields so you can save time and skip right to the good stuff.

Sustainability

Sustainability, beyond the laminated card

We understand that, like us, you want to help protect the planet. Today, we're making it easier by sharing Bob W’s smart, straightforward tips to reduce your travel impact – from packing efficiently and saving energy to mindful shopping and recycling.

a sign on a wall

The long way ‘round to lunch: a day in Valencia's Patraix

Heading to Valencia? Stay at Bob W Valencia Patraix and use our neighbourhood guide to the city's original village – where to eat, wander, and take life at the local pace.

a living room with a couch and chairs

Helsinki Design Week is 10 days: the design is here all 365.

Helsinki Design Week runs 28 August to 6 September, and we’re an official accommodation partner. The Finnish studios and workshops behind Bob W Kamppi and Kaarti, and what to do while you’re here.

A cityscape of Vienna with vineyards in the forefront

Where Vienna catches its breath: 24 hours in Döbling

Heading to Vienna? Stay at Bob W Vienna Döbling and use our neighbourhood guide to the wine villages where the city slows down – where to eat, sip, wander and unwind.

  • a double decker bus and cars on a street

    A local's guide to Spitalfields

    Spitalfields is a multicultural hub of street art, vintage shopping, and international cuisine in the heart of London's East End. Get Bob W’s best tips on where to eat, shop, drink, stroll, and more in Spitalfields so you can save time and skip right to the good stuff.

  • Sustainability

    Sustainability, beyond the laminated card

    We understand that, like us, you want to help protect the planet. Today, we're making it easier by sharing Bob W’s smart, straightforward tips to reduce your travel impact – from packing efficiently and saving energy to mindful shopping and recycling.

  • a sign on a wall

    The long way ‘round to lunch: a day in Valencia's Patraix

    Heading to Valencia? Stay at Bob W Valencia Patraix and use our neighbourhood guide to the city's original village – where to eat, wander, and take life at the local pace.

  • a living room with a couch and chairs

    Helsinki Design Week is 10 days: the design is here all 365.

    Helsinki Design Week runs 28 August to 6 September, and we’re an official accommodation partner. The Finnish studios and workshops behind Bob W Kamppi and Kaarti, and what to do while you’re here.

  • A cityscape of Vienna with vineyards in the forefront

    Where Vienna catches its breath: 24 hours in Döbling

    Heading to Vienna? Stay at Bob W Vienna Döbling and use our neighbourhood guide to the wine villages where the city slows down – where to eat, sip, wander and unwind.

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
  • Days, weeks or months

    Flexible spaces to suit your stay

    Chair icon
  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

  • A loyalty programme with actual rewards

    5% off for the Inner Circle and 10% off for the Business Circle - why not join now

  • Best rates, guaranteed

    Find the best prices on our website