
Amsterdam Noord

There’s more to Amsterdam than stroopwafels and souvenir shops. Think independent galleries, canal-side cafés and cobbled streets leading to peaceful green spaces.
Do as the locals do: hop on a bike. As one of Europe’s most cycle-friendly cities, Amsterdam makes it effortless to explore the neighbourhood. And do it sustainably, too. Take a breath of that fresh Dutch air and get moving.
Amsterdam isn’t afraid to reinvent the classics. Find creative pubs and cocktail bars tucked away from the tourist traps. The hungriest can take on some patatje oorlog — war fries — and their chaotic battlefield of mayo, peanut satay and raw onion. That’s right. You’ve found your new unexpected craving.
Once you’ve refuelled, soak up some inspiration from the city’s contemporary galleries. You’ll come home feeling more creative than Piet Mondrian.




Never pay full price again. No searching for coupon codes.
Get special discounts at select new European locations.
Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.
We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy.
We balance out all emissions from guest stays by investing in high-quality offset projects.
Canals, cobbles, and a little bit of magic around every corner. In Amsterdam, every wander feels like a story waiting to unfold.





11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
Find the best prices on our website