Old meets new: Bob W Stockholm Norrmalm, first look

Bob has just opened 54 apartments on Kammakargatan, inside a 1965 brutalist landmark that’s been reborn through a design collaboration with Note Design Studio. 

As Note’s architect and co-founder Johannes Karlström put it, 

‍"We wanted to capture the spirit of the building’s 1960s origins while looking forward with colour, warmth, and a more inclusive, optimistic tone."

That idea of balancing past and future runs through the whole project. The concrete exterior still carries the geometry of its era, while inside we layered Swedish craftsmanship, contemporary optimism, and — crucially — a commitment to reuse and upcycling.
‍

Corridors are lined with vintage Swedish tapestries, woven artworks from decades past. Apartments feature locally built kitchens, beds, and tables, alongside vintage chairs by Lindau & Lindekrantz, vintage floor lamps by Tord Björklund, and repurposed armchairs from Mjuk. Even the bathrooms were partly upcycled instead of demolished — keeping fittings that still had life and charm, refreshed for modern use.

Every apartment has a kitchen or kitchenette, so you can cook in or eat out as you like. Shared spaces expand your stay: the Lounge is curated with vintage and repurposed furniture plus a modular sofa by Lammhults; the Social Kitchen is open for guest cooking; the Pantry keeps daily essentials on hand; and the Washateria sorts out your laundry. Breakfast is available, and complimentary gym access helps keep your routine intact — all alongside the slick tech goodness that makes the Bob W experience so damn smooth.

It’s the design details that tell the story: repurposed dining chairs by Poul H. Poulsen, a vintage ergonomic armchair by Oddvin Rykken for Rybo, hand-thrown ceramic mugs from Manos Keramik, woven throws by Hedvig Inredning & Design, and the playful Sprinkle pendant in the kitchen by Zero Lighting. Bathrooms are fitted with taps from Swedish brand Tapwell.

Other local partners include: Swedish joiners (custom kitchens, beds, and tables), tapestry artists of the mid-20th century, and contemporary Swedish designers behind our curated artworks and wooden wall pieces.

From brutalist bones to Nordic soul, Bob W Stockholm Norrmalm is a piece of 1960s history reimagined — where vintage, upcycled, and new design meet.

Ready to see a different side of Stockholm? Bob’s got you covered, Norrmalm is officially open for. See you there.