• a river with buildings and a boat in it - Photo by Jason Jeandron on Unsplash
    HELLO!
    London Kensington
4.6 out of 5|89,021 reviews

Industrial grit meets a neon-soaked beat. Manchester is the city that taught the world how to work, and then showed them how to party. From the red-brick warehouses of the Northern Quarter to the sleek heights of Deansgate, this is a place where music, football, and revolution are baked into the cobblestones.

Wander the canals of Castlefield, lose an afternoon in a legendary record shop, and find out why the spirit of the "Rainy City" shines brighter than most. Whether you’re here for the culture or the craft beer, one thing is certain: Manchester doesn’t just do things—it does them differently. Ready to join the rhythm?

Read More
Bob W is heading to Manchester in 2027 with the addition of Bob W Manchester City Centre.

    Bob W Manchester City Centre - Opening Summer '27

    Situated on the vibrant border of Manchester city centre and Salford, the property is located just moments from the Medieval Quarter and the high-end retail offerings of Exchange Square and Deansgate. Residents will be within easy walking distance of major landmarks including Manchester Cathedral, the AO Arena, and the National Football Museum. The development also benefits from exceptional transport links, with Manchester Victoria station reachable in under ten minutes on foot.

a building with many windows
  • a building with many windows

    Bob W Manchester City Centre - Opening Summer '27

    Situated on the vibrant border of Manchester city centre and Salford, the property is located just moments from the Medieval Quarter and the high-end retail offerings of Exchange Square and Deansgate. Residents will be within easy walking distance of major landmarks including Manchester Cathedral, the AO Arena, and the National Football Museum. The development also benefits from exceptional transport links, with Manchester Victoria station reachable in under ten minutes on foot.

Yes pls
Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
Get Instantly
5% off every stay

Never pay full price again. No searching for coupon codes.

Get Instantly
Exclusive Discounts

Get special discounts at select new European locations.

Get Instantly
Custom dashboard

Reservations, rewards and recommendations. All in one place.

Added perks with every stay

The more you stay, the more you get.

AGAINST GREEN WASHING

Sustainable AF

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy.

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects.

This leafy city has everything. Even a little British rain won't stop you exploring.

Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a building with trees and people in front of it

Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district

Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

a living room with a couch and a coffee table

International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

a living room with a couch and a coffee table

Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

a building with many windows

Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

a building with glass windows

Bob W expands in Central Milan with Crocetta opening

Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

  • a building with trees and people in front of it

    Bob W to open design-led aparthotel in Stuttgart's historic Bad Cannstatt district

    Stuttgart, 3rd June 2026 – Bob W, the award-winning AI - and tech-powered hospitality operator, has announced plans to open a new 136-unit aparthotel in Stuttgart's historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany's most significant cultural neighbourhoods.

  • a living room with a couch and a coffee table

    International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings

    Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”. 

  • a living room with a couch and a coffee table

    Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus

    Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.

  • a building with many windows

    Bob W signs ground-up Manchester development, marking further UK and Ireland expansion

    Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.

  • a building with glass windows

    Bob W expands in Central Milan with Crocetta opening

    Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.

No Brainer
Europe’s Favourite Stay Just Happens to Be Sustainable.
  • Days, weeks or months

    Flexible spaces to suit your stay

    Chair icon
  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

  • A loyalty programme with actual rewards

    5% off for the Inner Circle and 10% off for the Business Circle - why not join now

  • Best rates, guaranteed

    Find the best prices on our website