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Sunny Soul, Swiss-Italian Style — Locarno’s Got the Good Life
Locarno’s got warmth, charm, and that effortless blend of lakefront living and Alpine attitude. Perched on the edge of Lake Maggiore, this sun-soaked city mixes Mediterranean ease with Swiss precision. Think palm-lined promenades, Art Nouveau façades, and piazzas that glow golden at sunset.
Bob’s set up right where the views meet the vibe — steps from the lakeshore, cosy cafés, and the winding lanes of the old town. Walk out the door and you’ll find everything from waterfront gelaterias to contemporary art spots, each offering its own take on Locarno’s laid-back elegance. Wander the Piazza Grande, hop on a funicular into the mountains, or linger over an espresso that tastes better simply because you’re here.
Whether you’re in town for film festivals, a workation by the water, or slow days soaking up the sunshine, Locarno makes unwinding feel natural. Relaxed yet stylish, scenic but soulful — it’s a place that always leaves you breathing a little deeper.
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From Bob's Travel Notebook
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings
Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.
Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus
Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.
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Bob W signs ground-up Manchester development, marking further UK and Ireland expansion
Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.
Bob W expands in Central Milan with Crocetta opening
Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.
Munich Momentum: Bob W Signs Flagship City Centre Asset as German Expansion Accelerates
Bob W is accelerating its German expansion with the signing of a flagship city centre asset. This 119-unit conversion on Schwanthaler Straße highlights our speed, scale, and growing momentum in the core DACH market.
International Tech-powered Aparthotel Pioneer Strengthens Presence in DACH Market with 12 confirmed new openings
Bob W is a globetrotter, a first-class host, and knows the trendiest neighbourhoods – and the people in them. Every guest staying at the innovative, technology and AI driven aparthotels and hotels experiences both the reliability and service of a traditional hotel and the comfort of a home – in other words, the “best of both worlds”.
Internationaler technologiebasierter Aparthotel-Pionier baut Präsenz im DACH-Markt mit 12 Neueröffnungen aus
Bob W ist Weltenbummler, erstklassiger Gastgeber und kennt die angesagtesten Viertel sowie deren Bewohner. Wer in den innovativen, technologie-basierten sowie KI-gestützten Aparthotels und Hotels eincheckt, soll gleichzeitig die Zuverlässigkeit und den Service eines traditionellen Hotels, dabei aber auch den Komfort eines Zuhauses erleben – eben „Best of Both Worlds“. Als einer der am schnellsten wachsenden Hospitality-Betreiber Europas setzt die Gruppe mit derzeit 55 Häusern in elf Ländern ihren Expansionskurs fort. Im DACH-Raum hat Bob W bereits zwölf weitere Eröffnungen in Stuttgart, Frankfurt, Dortmund, Köln, Bonn, Wien, Graz, Salzburg und Locarno am Lago Maggiore bestätigt. Buchungen in Dortmund und Wien sind seit 1. Juni 2026 möglich, womit die Marke gleichzeitig ihren Eintritt in Österreich feiert.
Bob W signs ground-up Manchester development, marking further UK and Ireland expansion
Bob W, the tech- and AI-powered hospitality operator, has signed a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre, marking a further step in its expansion across the UK and Ireland.
Bob W expands in Central Milan with Crocetta opening
Tech-powered hospitality operator announces signing long-term lease for 38-unit serviced apartment property in central Milan. Bob W Milan Crocetta opens today accepting bookings.
Munich Momentum: Bob W Signs Flagship City Centre Asset as German Expansion Accelerates
Bob W is accelerating its German expansion with the signing of a flagship city centre asset. This 119-unit conversion on Schwanthaler Straße highlights our speed, scale, and growing momentum in the core DACH market.
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