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Sunny Soul, Swiss-Italian Style — Locarno’s Got the Good Life
Locarno’s got warmth, charm, and that effortless blend of lakefront living and Alpine attitude. Perched on the edge of Lake Maggiore, this sun-soaked city mixes Mediterranean ease with Swiss precision. Think palm-lined promenades, Art Nouveau façades, and piazzas that glow golden at sunset.
Bob’s set up right where the views meet the vibe — steps from the lakeshore, cosy cafés, and the winding lanes of the old town. Walk out the door and you’ll find everything from waterfront gelaterias to contemporary art spots, each offering its own take on Locarno’s laid-back elegance. Wander the Piazza Grande, hop on a funicular into the mountains, or linger over an espresso that tastes better simply because you’re here.
Whether you’re in town for film festivals, a workation by the water, or slow days soaking up the sunshine, Locarno makes unwinding feel natural. Relaxed yet stylish, scenic but soulful — it’s a place that always leaves you breathing a little deeper.
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From Bob's Travel Notebook
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
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