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Locarno’s got warmth, charm, and that effortless blend of lakefront living and Alpine attitude. Perched on the edge of Lake Maggiore, this sun-soaked city mixes Mediterranean ease with Swiss precision. Think palm-lined promenades, Art Nouveau façades, and piazzas that glow golden at sunset.
Bob’s set up right where the views meet the vibe — steps from the lakeshore, cosy cafés, and the winding lanes of the old town. Walk out the door and you’ll find everything from waterfront gelaterias to contemporary art spots, each offering its own take on Locarno’s laid-back elegance. Wander the Piazza Grande, hop on a funicular into the mountains, or linger over an espresso that tastes better simply because you’re here.
Whether you’re in town for film festivals, a workation by the water, or slow days soaking up the sunshine, Locarno makes unwinding feel natural. Relaxed yet stylish, scenic but soulful — it’s a place that always leaves you breathing a little deeper.
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Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Your friend in town: Helsinki
Helsinki doesn't shout, but it rewards a closer look. Here's where to eat, drink, shop, and wander in the city centre, from a library that looks like a sci-fi ship to a speakeasy behind an unmarked door.
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Bob W's largest property to date is coming to Berlin
Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.
Bob W Vienna Döbling – Grand Opening
Photos from the opening of Bob W Vienna Döbling, our first Austrian Bob W – a media morning led by Niko Karstikko, then an evening of ceramics, wine, food, and music with the people who helped build it.
Bob W is coming to Rotterdam
Bob W is coming to Rotterdam. Bob W’s first property in the city will give four floors of Weenahuis a new purpose, transforming former office space into a 160-unit flagship property. Targeted to open in summer 2027, Bob W Rotterdam Central will bring design-led apartments to the heart of Rotterdam, opposite the city’s iconic Hofplein.
Bob W joins Tallinn’s landmark Krulli Quarter regeneration with new aparthotel
Tallinn, 7 September 2026 – Bob W, the tech and AI-powered hospitality operator, has signed a long-term deal to join Krulli Kvartal, the landmark 10.2-hectare regeneration of Tallinn’s historic Krulli industrial quarter, further expanding its presence in the Estonian capital, where it opened its first property in 2019.
Your friend in town: Helsinki
Helsinki doesn't shout, but it rewards a closer look. Here's where to eat, drink, shop, and wander in the city centre, from a library that looks like a sci-fi ship to a speakeasy behind an unmarked door.
Bob W's largest property to date is coming to Berlin
Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.
Bob W Vienna Döbling – Grand Opening
Photos from the opening of Bob W Vienna Döbling, our first Austrian Bob W – a media morning led by Niko Karstikko, then an evening of ceramics, wine, food, and music with the people who helped build it.
Bob W is coming to Rotterdam
Bob W is coming to Rotterdam. Bob W’s first property in the city will give four floors of Weenahuis a new purpose, transforming former office space into a 160-unit flagship property. Targeted to open in summer 2027, Bob W Rotterdam Central will bring design-led apartments to the heart of Rotterdam, opposite the city’s iconic Hofplein.
Bob W joins Tallinn’s landmark Krulli Quarter regeneration with new aparthotel
Tallinn, 7 September 2026 – Bob W, the tech and AI-powered hospitality operator, has signed a long-term deal to join Krulli Kvartal, the landmark 10.2-hectare regeneration of Tallinn’s historic Krulli industrial quarter, further expanding its presence in the Estonian capital, where it opened its first property in 2019.
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