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Locarno’s got warmth, charm, and that effortless blend of lakefront living and Alpine attitude. Perched on the edge of Lake Maggiore, this sun-soaked city mixes Mediterranean ease with Swiss precision. Think palm-lined promenades, Art Nouveau façades, and piazzas that glow golden at sunset.
Bob’s set up right where the views meet the vibe — steps from the lakeshore, cosy cafés, and the winding lanes of the old town. Walk out the door and you’ll find everything from waterfront gelaterias to contemporary art spots, each offering its own take on Locarno’s laid-back elegance. Wander the Piazza Grande, hop on a funicular into the mountains, or linger over an espresso that tastes better simply because you’re here.
Whether you’re in town for film festivals, a workation by the water, or slow days soaking up the sunshine, Locarno makes unwinding feel natural. Relaxed yet stylish, scenic but soulful — it’s a place that always leaves you breathing a little deeper.
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24 Hours from Alexanderplatz
Meet you at the Alex! Discover Berlin beyond Alexanderplatz with our local guide to Mitte, from iconic landmarks and hidden courtyards to independent cafés, historic spots and the best places to eat, drink and explore.

Bob W makes Portugal debut with four-property deal in Lisbon and Porto
Bob W is making a major push into Portugal, unveiling a four-property, 190-unit expansion across Lisbon and Porto as it accelerates its growth into new European markets.

Bob W signs its first property in Malta
Bob W has signed its first property in Malta: Bob W Malta Central, a purpose-built 95-unit aparthotel in Gżira. Located across Marsamxett Harbour from Valletta, it is set to open in Q3 2028

Christmas markets are in town. So are we.
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24 hours in Amsterdam with Don Drawings
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With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
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