• a city next to a body of water
    Prossimamente
4.6 out of 5|89,021 reviews

Locarno’s got warmth, charm, and that effortless blend of lakefront living and Alpine attitude. Perched on the edge of Lake Maggiore, this sun-soaked city mixes Mediterranean ease with Swiss precision. Think palm-lined promenades, Art Nouveau façades, and piazzas that glow golden at sunset.

Bob’s set up right where the views meet the vibe — steps from the lakeshore, cosy cafés, and the winding lanes of the old town. Walk out the door and you’ll find everything from waterfront gelaterias to contemporary art spots, each offering its own take on Locarno’s laid-back elegance. Wander the Piazza Grande, hop on a funicular into the mountains, or linger over an espresso that tastes better simply because you’re here.

Whether you’re in town for film festivals, a workation by the water, or slow days soaking up the sunshine, Locarno makes unwinding feel natural. Relaxed yet stylish, scenic but soulful — it’s a place that always leaves you breathing a little deeper.

Read More
Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
Get Instantly
5% off every stay

Never pay full price again. No searching for coupon codes.

Get Instantly
Exclusive Discounts

Get special discounts at select new European locations.

Get Instantly
Custom dashboard

Reservations, rewards and recommendations. All in one place.

Added perks with every stay

The more you stay, the more you get.

Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a group of art pieces on a wall

24 hours in Amsterdam with Don Drawings

Amsterdam-born artist Don Drawings created more than 200 artworks for Bob W Noord. Here’s how he’d spend 24 hours in his city, from breakfast in De Pijp to dancing under the A’DAM Tower.

a wooden bench with a cup of chopsticks in it

Sauna, skyline and Finnish design: meet the Sauna Lounge by Iittala & Bob W

At the top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala to create a rooftop sauna lounge with views across the city. Our guests can use it during their stay, and anyone can book it for private events.

Exterior view of Bob W Madrid Atocha

Your friend in town: Madrid

Atocha is far more than its famous railway station. This cool, eclectic neighbourhood is right in the middle of Madrid’s art, food, and nightlife scene. Find out what to do, see, eat, drink, and shop with Bob’s tips.

a park with a statue of a shoe

Your friend in town: Helsinki

Helsinki doesn't shout, but it rewards a closer look. Here's where to eat, drink, shop, and wander in the city centre, from a library that looks like a sci-fi ship to a speakeasy behind an unmarked door.

a room with a couch and chairs

Bob W's largest property to date is coming to Berlin

Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.

  • a group of art pieces on a wall

    24 hours in Amsterdam with Don Drawings

    Amsterdam-born artist Don Drawings created more than 200 artworks for Bob W Noord. Here’s how he’d spend 24 hours in his city, from breakfast in De Pijp to dancing under the A’DAM Tower.

  • a wooden bench with a cup of chopsticks in it

    Sauna, skyline and Finnish design: meet the Sauna Lounge by Iittala & Bob W

    At the top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala to create a rooftop sauna lounge with views across the city. Our guests can use it during their stay, and anyone can book it for private events.

  • Exterior view of Bob W Madrid Atocha

    Your friend in town: Madrid

    Atocha is far more than its famous railway station. This cool, eclectic neighbourhood is right in the middle of Madrid’s art, food, and nightlife scene. Find out what to do, see, eat, drink, and shop with Bob’s tips.

  • a park with a statue of a shoe

    Your friend in town: Helsinki

    Helsinki doesn't shout, but it rewards a closer look. Here's where to eat, drink, shop, and wander in the city centre, from a library that looks like a sci-fi ship to a speakeasy behind an unmarked door.

  • a room with a couch and chairs

    Bob W's largest property to date is coming to Berlin

    Bob W is coming to Berlin Alexanderplatz with 285 studios, marking its largest property to date and another step in its growing European portfolio.

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
  • Days, weeks or months

    Flexible spaces to suit your stay

    Stuhl-Symbol
  • Loved by real guests

    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

  • A loyalty programme with actual rewards

    5% off for the Inner Circle and 10% off for the Business Circle - why not join now. 

  • Best rates, guaranteed

    Find the best prices on our website