Never pay full price again. No searching for coupon codes.
Skyline Spark, River Soul — Frankfurt’s Got Its Own Rhythm
Frankfurt’s got drive, diversity, and a bold way of blending big-city shine with down-to-earth charm. Known for its soaring skyscrapers and global buzz, the city still surprises with half-timbered squares, leafy riverbanks, and neighbourhoods packed with art, flavour, and character. Think modern museums, old-school cider taverns, and streets where creativity and commerce meet in perfect balance.
Bob’s set up right where Frankfurt keeps things interesting — close to lively cafés, green promenades, and the cultural hotspots that give the city its unmistakable pulse. Step outside and you’ll find everything from riverside markets to design-forward galleries, each offering a fresh take on Frankfurt’s signature blend of tradition and innovation. Wander the Altstadt, cycle along the Main, or pause for a glass of Apfelwein that’s as local as it gets.
Whether you’re here for business, a cultural weekend, or a longer stay exploring the city at your own pace, Frankfurt makes it easy to feel at home. Modern but welcoming, fast-paced yet full of warmth — it’s a city that always hits its stride.
Unlock exclusive perks
Get special discounts at select new European locations.
Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
Exclusive deals, for friends like you
From Bob's Travel Notebook

Bob W signs long-term lease for third Stockholm property, continuing city expansion
11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

Bob W Opens Five New Properties Across UK and Italy
27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

Bob W accelera la crescita in Italia con tre nuove strutture a Roma e Firenze
27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

Bob W Signs Third Copenhagen Property
14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Bob W signs long-term lease for third Stockholm property, continuing city expansion
11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

Bob W Opens Five New Properties Across UK and Italy
27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

Bob W accelera la crescita in Italia con tre nuove strutture a Roma e Firenze
27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

Bob W Signs Third Copenhagen Property
14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Why Choose Bob?
- Days, weeks or months
Flexible spaces to suit your stay
- Loved by real guests
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
- A loyalty programme with actual rewards
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
- Best rates, guaranteed
Find the best prices on our website

