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    HOLA!

    Madrid, meet Bob.

    Spain
4.6 out of 5|89,021 reviews

Madrid, where charm lingers and evenings last

Imagine if elegance didn’t take itself too seriously. That’s Madrid. A city where the daytime pace is calm but the nights go long. Where everyone knows their local vermouth spot, and lunch might last until dinner. The kind of place where balconies are for people-watching and bar stools are for storytelling.

Sun-warmed tiles, secret gardens, and more tapas than you can shake a fan at. It’s grand, but grounded. Stylish, but not showy. And always ready for “una más” (just one more). Madrid has its fair share of iconic landmarks. From the sprawling green of El Retiro Park — where locals stroll, row boats, and catch impromptu concerts — to the majestic Plaza Mayor, alive with history and cafés that spill onto cobblestone streets.

But the real magic is found in the neighbourhoods. Each barrio moves differently — some bold, some slow — but all have a way of making you stay just a little longer.

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a room with a table and chairs
a bed with towels on it
Kitchen
a bathroom with a shower and sinkView All 7 photos

Madrid Chueca

Studios & 1 Bed Apartments
a group of people walking in a city
Chueca is known for its open-hearted personality. Streets unwind into hidden squares where cafés and bars invite cosy conversations. Murals and unexpected installations hint at the neighbourhood’s artistic past. It’s a place where bold expression feels ordinary, and every stroll uncovers a new detail – this is the space to truly be yourself.
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Location

Calle de Fuencarral, 45, Madrid, 28004
Puerta de Alcalá (17 mins walk)
Chueca Metro (5 mins walk)
Madrid Airport (47 mins by Public Transport)
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Standard Amenities

24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fast & Free WiFiFast & Free WiFi
Accessible - Step free accessAccessible - Step free access

Unique Features

Social KitchenSocial Kitchen
Exterior view of Bob W Madrid Atocha
a living room with a couch and table
a kitchen with a dining table and chairs
a bed in a room
a bathroom with blue tilesView All 8 photos

Madrid Atocha

Calle. de Fray Luis de León, 18, Madrid, 28012
Exterior view of Bob W Madrid Atocha
Set just steps from Madrid’s Atocha station, this corner of the city hums with energy. Trains and travellers come and go, while the neighbourhood keeps its own rhythm. Fast-paced, effortlessly charming. Nearby streets tempt you with tapas bars, terrazas, and late-night conversations that spill onto the pavement.
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Location

Calle. de Fray Luis de León, 18, Madrid, 28012
Museo Nacional Centro de Arte Reina Sofía (10 mins walk)
Palos de La Frontera Metro (4 mins walk)
Madrid Airport (48 mins by Public Transport)
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Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

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Sustainable AF

Keeping things green in Madrid

See through the words

Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them. 

Vintage, local and ethical

We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy. 

Bye bye emissions

We balance out all emissions from guest stays by investing in high-quality offset projects. 

Find out more

Madrid, through Bob's eyes

Late dinners, endless plazas, and life lived outdoors. Madrid doesn't slow down, and you won't want to either. 

  • Palacio De Cristal (copyright Diana Olesjuk)
    Palacio De Cristal
    A glass palace in Retiro Park where light, water, and a hint of magic meet.
  • Grab some Tapas (copyright Diana Olesjuk)
    Grab some Tapas
    Madrid’s small plates, big flavour — wander, nibble, and let the city guide your appetite.
  • Royal Palace of Madrid (copyright Diana Olesjuk)
    Royal Palace of Madrid
    Opulent, historic, and undeniably impressive — the palace is Spain showing off just a little.

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From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
a car on the street

Bob W enters Ireland with new-build Belfast property

Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

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a hand holding a phone

The Hotel Conversion Boom: Turning Ageing Hotels into Tech-Driven Serviced Apartments

Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

Read More
Bob W Helsinki Kamppi Interior Rooftop Shared Space

Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

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a building with a curved roof

Bob W signs long-term lease for third Stockholm property, continuing city expansion

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

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a group of people walking in front of a building

Bob W Opens Five New Properties Across UK and Italy

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

Read More
  • a car on the street

    Bob W enters Ireland with new-build Belfast property

    Helsinki, 19th of March 2026 – Bob W, the tech-powered hospitality operator, has signed a long-term lease with Z Development for a newly built 84-unit serviced apartment property in Belfast, marking its debut in Northern Ireland.

    Read More
  • a hand holding a phone

    The Hotel Conversion Boom: Turning Ageing Hotels into Tech-Driven Serviced Apartments

    Across Europe, a decisive shift is taking place in hospitality real estate. Rising construction costs, operational pressure and a market that is far less forgiving of inefficiency are forcing investors and operators to ask a simple question: why build new, when so much of the right stock already exists?

    Read More
  • Bob W Helsinki Kamppi Interior Rooftop Shared Space

    Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

    Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

    Read More
  • a building with a curved roof

    Bob W signs long-term lease for third Stockholm property, continuing city expansion

    11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

    Read More
  • a group of people walking in front of a building

    Bob W Opens Five New Properties Across UK and Italy

    27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

    Read More
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Finally. The sustainable alternative you've been longing for. Trusted across Europe.
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