Bob W enters Norway with central Oslo property


18 January 2023 – Bob W Sentralen, in the Kvadraturen area of central Oslo, marks Bob W’s entry into the Norwegian market and Scandinavia as a whole. 

Bob W is a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. We currently operate in the UK, Spain, Italy, Finland, and Estonia with plans to expand further in Europe. Bob W Sentralen opens to guests in spring 2023. 

The Kvadraturen area

A prime location in a cool area is something guests can expect whenever they sleep with us – no matter the city. This is why choosing a neighbourhood is serious business at Bob W. Kvadraturen is one of the oldest districts in Oslo, established in the 17th century by Danish-Norwegian King Christian IV according to the ideals of Renaissance city planning. Today, it is full of historic restaurants and cafes and plentiful shopping and sightseeing opportunities. 

The historical building 

The building at Kirkegata 30 dates back to 1860 and is located on a distinguished street, around the corner from Karl Johans Gate, Norway’s busiest shopping street, and just blocks from the Oslo central railway station, Oslo Cathedral and Akershus Fortress.

“Norway represents a key focus market for Bob W in the Nordics, with increasing business and leisure demand. We’re excited to enter the vibrant capital with a property in such a prime location and iconic neighbourhood.”  – Emilia Malmi, CEO, Northern Europe at Bob W

The 65 units are fitted with premium beds, yoga mats and local design details. They run on Bob W’s proprietary technology and sustainable principles to meet guests’ needs during short to mid-term business or leisure stays.

About Bob W

‍Bob’s exceptionally cool accommodation caters to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short-stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including IDC Ventures, Elevator Ventures, Verve Ventures, Flashpoint, NREP, Tesi, Kaamos, and byFounders. We’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

Bob W is actively expanding in Norway and select European markets; if you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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