
Milan Ticinese

For Bob, Milan’s charm is in the small, in-between details. Like how the locals drop everything for a 5 PM aperitivo. And how you can listen to live music in cosy pubs hidden in the busy city. And how the place is a worldwide trendsetter, but beautiful, creaky trams from the 1920s still keep it moving.
Hop on #10 and go from Darsena to Chinatown. Or simply gaze at the pretty houses and cool street art along the Naviglio Martesana.
They say Milan never sleeps – but what’s Bob’s perfect evening? Watching the sky turn pink at Parco Sempione, grabbing a late dinner, and maybe catching a show at La Scala, where the lobby itself is like a walking catalogue. Milan is many things to many people. Find out what it means to you.


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Tired of hotels hiding behind vague words about sustainability? So are we. We've made our stats public. All of them.
We carefully choose our furniture suppliers, buy local and upcycle when ever possible. For every location that offers it, we run on renewable energy.
We balance out all emissions from guest stays by investing in high-quality offset projects.
Sharp suits, bold design, and more aperitivo than you can keep up with. Milan moves fast, but always with style.





11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

11th February 2026 – Helsinki, Finland – Bob W Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement for a former hotel property at Lundagatan 31 in Södermalm, Stockholm, marking its third asset in the Swedish capital.

27 January 2026 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, today announces the opening of five new properties across London, Rome and Florence, strengthening its presence in three of Europe’s most important travel markets.

27 gennaio 2026 – Helsinki, Finlandia – Bob W, operatore di ospitalità tech-driven, annuncia oggi l’apertura di tre nuove strutture tra Roma e Firenze, rafforzando la propria presenza in Italia nell’ambito di una più ampia espansione europea che include anche nuove aperture a Londra.

14th January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led hospitality operator and Urban Partners (formerly NREP), a leading European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
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