
Milan Ticinese

For Bob, Milan’s charm is in the small, in-between details. Like how the locals drop everything for a 5 PM aperitivo. And how you can listen to live music in cosy pubs hidden in the busy city. And how the place is a worldwide trendsetter, but beautiful, creaky trams from the 1920s still keep it moving.
Hop on #10 and go from Darsena to Chinatown. Or simply gaze at the pretty houses and cool street art along the Naviglio Martesana.
They say Milan never sleeps – but what’s Bob’s perfect evening? Watching the sky turn pink at Parco Sempione, grabbing a late dinner, and maybe catching a show at La Scala, where the lobby itself is like a walking catalogue. Milan is many things to many people. Find out what it means to you.


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Sharp suits, bold design, and more aperitivo than you can keep up with. Milan moves fast, but always with style.





We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
.webp?language=en)
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Flexible spaces to suit your stay
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
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