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    Milan, meet Bob.

4.6 out of 5|9,237 reviews

Milan, Italy’s style icon

For Bob, Milan’s charm is in the small, in-between details. Like how the locals drop everything for a 5 PM aperitivo. And how you can listen to live music in cosy pubs hidden in the busy city. And how the place is a worldwide trendsetter, but beautiful, creaky trams from the 1920s still keep it moving.

Hop on #10 and go from Darsena to Chinatown. Or simply gaze at the pretty houses and cool street art along the Naviglio Martesana.

They say Milan never sleeps – but what’s Bob’s perfect evening? Watching the sky turn pink at Parco Sempione, grabbing a late dinner, and maybe catching a show at La Scala, where the lobby itself is like a walking catalogue. Milan is many things to many people. Find out what it means to you.

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Milan Ticinese

Via Privata del Don 8, Milan, 20123
a building with plants on top of it
Ticinese is a lively bohemian neighbourhood, where the streets celebrate their history and the bartenders remember your name. You’ll find yourself a part of the picture from the second you arrive. Hop between independent fashion stores, skate shops, vinyl hubs and fine dining restaurants. If you’re here, you’re in fashion.

Location

Via Privata del Don 8, Milan, 20123
Duomo di Milano (13 mins walk)
Santa Sofia Metro (9 mins walk)

Standard Amenities

Accessible - Step free accessAccessible - Step free access
24/7 Contactless Access & Local Guest Support24/7 Contactless Access & Local Guest Support
Fully Equipped Kitchen or KitchenetteFully Equipped Kitchen or Kitchenette

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5% off every stay

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New location discounts

Get special discounts at select new European locations.

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Added perks with every stay

The more you stay, the more you get.

Keeping things green in Milan

"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
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Milan, through Bob's eyes

Sharp suits, bold design, and more aperitivo than you can keep up with. Milan moves fast, but always with style. 

Exclusive deals, for friends like you

Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.

From Bob's Travel Notebook

Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague buildings

Prague, Meet Bob W

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

Exterior view of Bob W Madrid Atocha

Bob W signs large Porto property as operator accelerates Iberian expansion

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Exterior view of Bob W Helsinki Kamppi

Why ageing hotels are Europe’s next great serviced-apartment pipeline

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Building Exterior

Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

Stockhilm Bob W Sign

Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

  • Prague buildings

    Prague, Meet Bob W

    We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

  • Exterior view of Bob W Madrid Atocha

    Bob W signs large Porto property as operator accelerates Iberian expansion

    31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

  • Building Exterior

    Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025

    September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

  • Stockhilm Bob W Sign

    Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025

    September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

Why Choose Bob?

Finally. The sustainable alternative you've been longing for. Trusted across Europe.
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    With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.

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