You may be wondering, who is this dude Bob? 

Many have heard of him but few have met him. He’s a globetrotter who feels at home anywhere. A month rehabilitating sea turtles in Australia, a weekend learning how to cook the perfect paella in Valencia. “Bob? You just missed him. He was here last night,” says a bartender in Beirut. 

Bob’s got connections in every city and always knows the best places to stay. When he’s in one place long enough, he also loves to host. And those who have been lucky enough to stay with Bob know that he is a truly epic host.

Bob makes it look easy, but the truth is that finding great accommodation can be a pain in the ass. Sorting through thousands of random private rentals is like playing Russian roulette. Staying in a tiny, generic hotel room can be a total mood-killer. 

After being asked for the ten-thousandth time, “Bob, how do you find these amazing places to stay?” he decided to do something to help us common folk. In 2018, Bob enlisted the help of two of his friends – Niko Karstikko and Sebastian Emberger – to create short-stay apartments worthy of his name. 

These apartments had to combine the reliability and services of a hotel with the practicality and flair of private rentals. They needed prime locations in handpicked neighbourhoods, filled with furniture and design from local artists inside. They needed to be environmentally friendly and feel like home for a night or a month (or two). It was a tall order, but Bob, Niko and Sebastian were game.

Inspired by the legend himself, Bob W was born.