Another Bob W to open in central Helsinki


We’re opening another property near Helsinki’s Central Railway Station following a high-demand year at our Helsinki City Centre property. Bob W Kluuvi, formerly operated as Hotel Midpoint, will open in summer 2022 after a thorough renovation.

Bob W is a Helsinki-based tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. Backed by top real estate investors and venture capitalists, we currently operate in Finland, Estonia, Spain and the UK with plans to expand further in Europe. Our property in Kluuvi will be our second in central Helsinki.

The Kluuvi neighbourhood

Aside from sustainability and authentic design, a prime location in a cool area is something you can expect whenever you sleep with Bob. Our new property at Kaisaniemenkatu is just 200 metres from Helsinki’s Central Railway Station, 100 metres from our existing City Centre property, and right above the University of Helsinki metro station. The Kluuvi micro-neighbourhood features a high concentration of businesses, restaurants, museums and shops.  

Emilia Malmi, CEO of Finland & Estonia at Bob W, explains, “Since our Bob W Helsinki City Centre property has been in such high demand and exceeding all expectations in the year since it opened, we’re extremely pleased to offer guests more options and availability in the same prime central location.”

The nearby Ateneum art museum, Photo: Helen Killandi

The historic building 

The premises is located at Kaisaniemenkatu, a mixed-use building constructed in 1924. Bob W Kluuvi will feature a similar design concept to Bob W City Centre, staying true to Helsinki’s past, present and future with decor from local artists and designers, secondhand vintage Artek furniture from Finland, and the latest smart building technology. 

The announcement comes following a successful first year of operations at Bob W City Centre. The property has outperformed the market significantly to become the best performing hotel asset in Helsinki; it has achieved over 250% premium on RevPar compared to the market average, operating highly profitably despite the pandemic. It has also become a top-ranked property in terms of guest reviews on public review sites. 

Our CEO and co-founder Niko Karstikko explains, “The market-beating performance and sky-high ratings of our existing properties are continuing proof that guests respond to our concept and that our technology simply works. We are actively looking for hotel conversions, office takeovers, new builds and acquisition targets. We’re excited to keep scaling that concept to plenty of exciting properties due to open in Helsinki and across Europe.”

Outside the University of Helsinki metro station, Photo: Helen Killandi

About Bob W

Our exceptionally cool accommodation caters to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short-stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including NREP, Tesi, Kaamos, and byFounders, we’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

Bob W is actively expanding in Helsinki and select European markets, so if you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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