Continued expansion in London with Paddington property


18 January 2023 – We've entered West London and our fifth short-stay accommodation property in the UK. 

Bob W is a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. We currently operate in the UK, Spain, Italy, Norway, Finland, and Estonia with plans to expand further in Europe. Our Paddington location opens to guests in late January 2023. 

The Paddington area

A prime location in a cool area is something guests can expect whenever they sleep with us – no matter the city. This is why choosing a neighbourhood is serious business at Bob W. Paddington is an area known for its railway station and famous namesake fictional bear. In addition to being a transport hub from which you can easily travel to other parts of London or the UK, Paddington is a laid-back neighbourhood with bountiful greenery, waterfronts, dining and shopping possibilities. 

The five-storey building 

Our real estate team constantly seeks properties from partners who share our quality standards. For that reason, we’re thrilled to have secured this five-storey building on Devonshire Terrace.

“We’re excited to add a new location for Bob W, just five minutes from Paddington Station and in partnership with one of Europe's largest institutional landlords. Alongside other core European cities, London, Manchester, and Birmingham offer so much opportunity for Bob W to grow matching demand with supply.”  – Philip Grace, Vice President of Real Estate at Bob W

The building is located on a quiet and distinguished street just blocks from the Paddington railway station, Hyde Park and Kensington Gardens. We’ve outfitted each room with a premium bed, yoga mats, and a snack and drink preparation area to meet guests’ needs during short to mid-term business or leisure stays.

About Bob W

‍Bob’s exceptionally cool accommodation caters to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short-stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including IDC Ventures, Elevator Ventures, Verve Ventures, Flashpoint, NREP, Tesi, Kaamos, and byFounders. We’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

Bob W is actively expanding in London and select European markets; if you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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