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Pärnu, Estonia’s summer capital
Pärnu’s vibe changes with the seasons. Lively and carefree in summer. Misty and peaceful in winter. Offering a beachier side to Baltic life, here you can settle into the neighbourhood pace, chat with locals, and savour the food. It’s why memories of Pärnu keep Estonians going through the cold months.
A top spa destination since the 19th century, resorts blend historic mud therapies with modern treatments. You’ll find Pärnu is a surprising foodie heaven, too. We’re talking Baltic fine-dining spots as well as cosy cafes and outdoor terraces serving fresh seafood.
Pärnu teaches you to clear your schedule and just be. But if you’re looking for Bob, you’ll find him cycling along the promenade and tucking into fresh pastries from just about every bakery he sees.
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Keeping things green in Pärnu
"You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing.
Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard."
Pärnu, through Bob's eyes
Golden sands and spa days — Pärnu is Estonia’s laid-back escape by the sea.
Pärnu BeachEstonia’s Nordic answer to a beach city, with golden sands and laid-back seaside charm.
Supelsaksad CaféA cozy gem in a 150-year-old log house, where vintage charm meets hearty Estonian fare and a killer cake selection..webp?language=en)
Karussell CaféCoffee, cake, and a spot that feels like the city’s living room.
Exclusive deals, for friends like you
Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.
From Bob's Travel Notebook
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
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