Opening our first Italian location in central Florence


18 November 2022  – Just in time for the winter holidays, we’re expanding to our fifth country: Italy. We look forward to hosting friends of Bob in Florence, birthplace of the Renaissance and home to authentic Italian culture. 

At Bob W, we’re a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. We currently operate in Spain, Finland, Estonia, the UK, and now Italy with plans to expand further in Europe. 

The Santo Spirito district

A prime location in a cool area is something guests can expect whenever they sleep with us – no matter the city. This is why choosing a neighbourhood is serious business at Bob W. The trendy and lively Santo Spirito area lies just southwest of the Arno River that flows through Florence. We welcome guests to stay less than 100 metres from the iconic Ponte Vecchio bridge and steps away from Florence’s top attractions: Palazzo Pitti, the Uffizi Gallery, and Basilica di Santa Croce di Firenze. 

The historic Italian building 

Bob W Ponte Vecchio consists of newly renovated one-bedroom apartments in two adjacent properties spanning six floors. Each apartment comes complete with a spacious layout and fully equipped kitchen, allowing leisure or business travellers to comfortably stay for as long as they like. 

Our real estate team looks forward to continuing to build relationships and sign agreements in Florence and Italy as a whole. 

“The opening of our first Italian location represents an important milestone for our expansion in Italy, a market that perfectly fits our brand and vision and where we aim to grow consistently. Being from Florence myself, it’s my privilege to introduce Bob W to my home town. I know that guests will adore this city as much as I do, especially while staying in such a prime location as we have secured in Santo Spirito.” Edoardo Volpi, Director of Real Estate at Bob W.

Edoardo Volpi heads up Bob W’s Expansion team across Southern Europe and can be contacted at

About Bob W

‍Bob’s exceptionally cool accommodation caters to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short-stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including NREP, Tesi, Kaamos, and byFounders, we’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

Bob W is actively expanding in Italy and select European markets. If you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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