Stay for days, weeks, months
Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.
HOW LONG IS ENOUGH? STAY FOR DAYS, WEEKS OR MONTHS
VIBE THE NEIGHBOURHOOD: LOCAL DESIGN & FULL SERVICE
COME AS A GUEST, LEAVE AS A FRIEND
Hello local!
Hotels too stiff, rentals too random. Bob places? The best of both.
We‘ve combined the comfort of hotels and the authenticity and utility of apartments, and added in some local expertise, tech savvy and a ton of hospitality. So you can get the best of both worlds*
The "extra mile" is our baseline
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Smoothest check-in ever
No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.
Eat and sweat like a local
We provide free access to a local gym. Now you really don’t have an excuse not to burn off the morning croissant you had at our neighbourhood breakfast spot.
Bob up your expectations
The EssentialsWays to Stay
Location, Location, Location
We are picky about neighbourhoods. Stay at Bob’s place and you are never out of place.
Your friend in town 24/7
Chat to Bob night and day. Get rapid support or ask about neighbourhood top tips — vamos, tout suite!
Mobile Management
The smooth operator. Manage your booking, add extras and unlock your apartment. All from your phone.
Bring your laptop!
Need to work a bit? Our apartments and lounges have wires, plugs and chrome casts. And all the peace you need for your masterpiece.
Kitchen & washing machine
Let’s stay in tonight! Enjoy a home cooked meal and all you have to worry about is the washing up.
Breakfast + Gym
Upgrade your stay with breakfast at a local café. Or stretch your legs with free gym access nearby.
Free Luggage Storage
Keep your stuff safe while you explore the city. Use our free luggage storage, or opt for early check-in or late check-out.
100% Guest Emissions Offset
Radically transparent in our fight for the planet. 100% renewable energy, all guest emissions offset, 30+ building initiatives and a drive to do more.
Why Choose Bob?
Finally. The sustainable alternative you've been longing for. Trusted across Europe.
- Days, weeks or months
Flexible spaces to suit your stay
- Loved by real guests
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
- A loyalty programme with actual rewards
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
- Best rates, guaranteed
Find the best prices on our website
Bob W London St Paul's
London, United KingdomIn the shadow of Wren's masterpieceSpacious Apartment - 1 BedroomExplore
Copenhagen Østerbro
Copenhagen, DenmarkLiving done the Danish wayOriginal Apartment - 1 BedroomExplore
Stockholm Norrmalm
Stockholm, SwedenThink warm tones, Scandinavian design details.Spacious StudioExplore
Unlock exclusive perks
Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
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Never pay full price again. No searching for coupon codes.
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Get special discounts at select new European locations.
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Reservations, rewards and recommendations. All in one place.
The more you stay, the more you get.
Exclusive deals, for friends like you
Sustainable stays shouldn’t cost the Earth. With Bob’s exclusive rates, your next trip just got closer. Available for a limited time only.
Sustainable travel made easy
You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing.
Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
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Why Choose Bob?
Finally. The sustainable alternative you've been longing for. Trusted across Europe.
- Days, weeks or months
Flexible spaces to suit your stay
- Loved by real guests
With an NPS score of 72 (every year for the last 4 years), Bob W. is the best loved hotel brand in Europe.
- A loyalty programme with actual rewards
5% off for the Inner Circle and 10% off for the Business Circle - why not join now.
- Best rates, guaranteed
Find the best prices on our website
From Bob's Travel Notebook
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
