Milan joins the growing list of Bob W cities


05 April, 2023 – After opening our first Italian property in Florence in 2022, we're saying hello to Milan in spring 2023.   

Bob W is a tech-driven hospitality operator offering a smarter alternative to hotels and short-stay rentals. Backed by top real estate investors and venture capitalists, we currently operate in Italy, Spain, the UK, Norway, Finland, Estonia, Greece and Germany with plans to expand further in Europe. The city centre property will be our first in Milan.

A prime central location in Milan

Aside from sustainability and authentic design, a prime location in a cool area is something you can expect whenever you sleep with Bob, no matter the city. Bob W’s first Milan property is located between the hip Ticinese neighbourhood and the historic centre. Iconic attractions are within walking distance for guests, including the Colonne di San Lorenzo, which is just three minutes away, the Via Torinio shopping street, just five minutes away, and the Duomo, Darsena and Navigli, all just 10 minutes away. 

The modern building 

Bob W’s real estate team is constantly seeking master lease and management agreement opportunities from partners who share their quality and environmental standards. For that reason, we're thrilled to have secured this building on Via Privata del Don.

The property is a recently constructed and self-contained aparthotel property spanning five floors consisting of spacious studios and one-bedroom apartments wholly operated by Bob W. 

“Being based in Milan, I’m especially thrilled to secure a second building in Italy for Bob W. We’re already in advanced discussions to open additional locations with plenty of capacity to grow further in Milan, Florence and other major Italian cities.”  – Edoardo Volpi, Director of Real Estate at Bob W

About Bob W

Bob’s exceptionally cool accommodation caters to the 21st-century traveler who wants it all: the consistent quality of a hotel and the utility and authentic flair of a short-stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Today, we are Europe’s fastest growing hospitality operator in Europe, managing properties in the UK, Spain, Italy, Estonia, Finland, Norway, Greece and Germany, primarily under the Bob W brand. 

Bob W is backed by Europe’s top real estate investors and venture capitalists including NREP, Elevator Ventures, Verve Ventures, IDC Ventures, Flashpoint, Tesi, and byFounders with over 31 million euros in announced funding. We're building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more.

Bob W is actively expanding across European markets, so if you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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