Bob W has signed a long-term lease to convert a disused office building in central Rotterdam into 74 design-led serviced apartments. Located at Karel Doormanstraat 329, the 1,300 sqm asset will be transformed into a fully equipped, tech-powered aparthotel, set to welcome guests in summer 2026.

This marks Bob W’s third property in the Netherlands and a strategic step in the company’s continued expansion across key European cities.

A new chapter in Rotterdam

Rotterdam’s reputation for bold architecture, cultural innovation and progressive urban renewal made it a natural next destination for Bob W. The property is located in the city’s commercial district, within walking distance of the central train station, the waterfront, and major attractions including the Maritime Museum.

The new property, named Bob W Rotterdam Cool, will feature:

• 70 studio apartments
• 4 one-bedroom units
• 5 penthouses with private rooftop terraces

Each apartment will include a full kitchen, smart room controls, and access to Bob W’s digital guest experience via the Bob W app.

Reimagining underused urban space

This project continues Bob W’s focus on reimagining existing buildings to meet modern travel needs. By converting underutilised office space into high-quality serviced apartments, the company delivers a more sustainable, commercially sound approach to hospitality, while preserving the character and infrastructure of urban neighbourhoods.

“Rotterdam’s blend of innovation, cultural vibrancy, and urban renewal aligns seamlessly with Bob W’s mission to reshape modern hospitality,”

said Niko Karstikko, CEO and Co-founder of Bob W.

“This latest project reflects our commitment to reimagining hospitality across Europe as we transform existing buildings and partner with local design talent to create sustainable, high-quality stays that capture the character of each neighbourhood.”

Philip Grace, Chief Development Officer at Bob W, added:

“We’re excited to open our third property in the Netherlands as we continue expanding across the country and the wider BENELUX region.”

Carluccio Witstock, senior project developer at Ridge, commented:

“We are proud to partner with Bob W on the redevelopment of this building. Their forward-thinking model and strong focus on sustainability and design make them an ideal operator for the location. We look forward to seeing this project breathe new life into Karel Doormanstraat.”

The Rotterdam project is part of Bob W’s wider strategy to grow its presence across major European cities. With a portfolio now spanning over 5,000 units in 18 cities across 10 countries — and more openings on the horizon — Bob W is redefining the hospitality experience for a new generation of travellers and setting a new standard for sustainable, tech-enabled stays.

Stay in the know

To receive updates on the launch of Bob W Rotterdam Cool — including early access and exclusive opening offers — guests and partners are invited to