31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a   80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

The project underscores Bob W’s confidence in Portugal’s hospitality sector and its long-term potential as a leading European travel and corporate hub.

Under the leadership of Badis Boudjakdji, Director of Expansion for Southern Europe, the company is targeting urban locations across Portugal and Spain, with ongoing negotiations in Lisbon, Madrid, Valencia, Málaga, Alicante and Barcelona.

“The Iberian Peninsula is a perfect match for our brand,” said Niko Karstikko, Co-founder and CEO of Bob W. “Portugal and Spain combine vibrant tourism, a growing base of business travellers, and solid economic fundamentals. These are markets where our hybrid concept — merging the comfort of home with hotel-quality service — truly resonates.”

A growing presence in Portugal and Spain

Already operating multiple properties in Madrid, Bob W is now establishing its presence in Portugal with the new Porto property, which will anchor its local portfolio. The tech-powered serviced apartments will blend local design, sustainability, and seamless digital guest experiences – hallmarks of the Bob W brand.

“We’re focused on destinations with strong tourism dynamics and diversified demand — not only leisure but also B2B and extended-stay guests,” added Boudjakdji. “Lisbon and Porto have evolved into sophisticated, year-round destinations. Spain, meanwhile, offers a robust mix of mature and emerging markets where we can scale efficiently.”

Why Iberia works for Bob W

Portugal and Spain share the attributes that define Bob W’s success across Europe: dynamic economies, thriving hospitality sectors, strong local culture as a destination and a healthy balance between international and domestic demand. These fundamentals create an ideal environment for tech-enabled, design-led serviced apartments catering to tourists, digital nomads, and corporate guests alike.

The Porto property, offering c.80 units , will offer a prime urban location with walkable neighbourhoods, excellent connectivity, and the authentic character that aligns with Bob W’s brand standards.

“Porto is just the beginning of a larger Iberian journey,” added Karstikko. “We’re excited to partner with local stakeholders who share our vision for responsible, design-led hospitality.”

With several deals under negotiation across Spain and Portugal, Bob W continues to strengthen its position as one of Europe’s most dynamic and fastest-growing serviced apartment operators.

To discuss Iberian opportunities reach out to Badis via link below.