Bob W expands London presence with sixth aparthotel near St Paul’s Cathedral


Helsinki, 20 March 2024 – Bob W, the tech-powered hospitality operator, has today announced the launch of its sixth London opening of a new aparthotel near St Paul’s Cathedral. The new Bob W location is now taking bookings with guests able to stay from early Spring.

Spanning across a mid-20th century building on Watling Street and a Neo-Georgian building on Groveland Court, Bob W St Paul’s skillfully blends modern convenience with historic charm. The strategic expansion reinforces Bob W’s commitment to deliver high-quality hospitality, genuine local experiences and sustainable practices.

Bob W St Paul’s adds to the company’s growing portfolio of top-tier properties in some of the English capital’s most sought-after neighbourhoods, including Tower Hill, the Tower of London, Commercial Street, Knightsbridge and Hyde Park.

Bob W St. Paul's - Living Area

Continuing to redefine the modern travel experience by offering tech-enhanced, self-contained apartments for short and extended stays, Bob W delivers a seamless integration of hotel-quality service and the comforts of a home. The launch of this new property, fuelled by a recent €40M funding round marks another milestone in the company's expansion. 

Niko Karstikko, Co-founder & CEO of Bob W, said: "The launch of this property not only solidifies our position as leaders in the tech-driven, immersive hospitality sector but also underscores our commitment to strategic urban expansion. Our emphasis on incorporating custom technology, local design, and eco-friendly practices into each property reflects our mission to revolutionise hospitality for today's travellers."

Featuring an assortment of studio, one-bedroom, and two-bedroom apartments, all equipped with custom technology and amenities, Bob W St Paul’s offers guests a hotel-quality experience that maintains the authenticity and comfort of a true home. Enhanced by the Bob W digital front desk and app, the property enables easy self-service check-in and check-out, supported by 24/7 remote customer service.

Bob W St. Paul's - Bedroom

Bob W offers unparalleled flexibility; early check-ins or late check-outs are smoothly accommodated, and instantly guaranteed based on real-time availability. This customisation extends to every aspect of the guest experience, ensuring a truly personalised stay. Moreover, Bob W’s innovative ‘marketplace’ feature connects guests to local cafes, gyms and facilities.

The design concept for the new Bob W property in London is inspired by 'the nomad,' capturing the essence of the city's rich historical tapestry and its contemporary status as a vibrant global hub. This melding of London's architectural grandeur with the lively pace of a sophisticated lifestyle and diverse cultural landscape serves as the foundation for the property's design ethos. Timeless yet deeply ingrained with cultural significance, the design draws on the medieval city's charm—its winding cobblestone streets, timber-framed dwellings, and ancient stone structures transport visitors to a time of bustling markets and medieval enchantment.

Bob W St. Paul's - Kitchen

Strategically located near St Paul’s Cathedral, Tate Modern, and Shakespeare’s Globe Theatre, and boasting excellent transport links, the property offers guests unmatched access to explore the city. Through thoughtful renovations and technological innovations, Bob W St Paul’s not only offers modern and stylish accommodation but fosters a deeper connection between guests and the local community.

Karstikko added: "Our growth, backed by our investors and the trust of our guests, fuels our ambition to become Europe's most beloved hospitality brand. By offering a smarter, sustainable alternative to traditional accommodation, we're not just expanding our portfolio, we're also contributing to the evolution of the hospitality industry."

Bob W stands at the forefront of tech-enabled travel and sustainable hospitality practices, offering a sustainable and authentic local experience that sets the company apart as an industry pioneer.

Bob W App - (Digital) Guest Area

About Bob W

Launched in 2019, Bob W is a tech-powered hospitality operator offering a smarter alternative to mainstream hotels and traditional short-term rentals. Sustainably operated, design-led full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the personal touch and amenities of a short-term rental.

Backed by Europe's leading venture capitalists, family offices, and entrepreneurs, including Evli Growth Partners, ByFounders, Flashpoint, IDC Ventures, Elevator Ventures, Verve Ventures, NREP, Tesi, Taavet+Sten (investment firm of Wise’s founder Taavet Hinrikus and Sten Tamkivi), Wolt co-founder Miki Kuusi, and Supercell co-founders Ilkka Paananen and Mikko Kodisoja, Bob W is building the technology to give every guest an authentic 5-star hospitality experience, at scale, while leading the world’s transition to sustainable hospitality. The company has secured over €70 million in funding to date.
The company operates 36 aparthotels across 17 cities in Europe today, with further rapid expansion underway in existing and new markets. The company's total portfolio boasts over 3,000 apartments.

Check out this 60-second intro video or visit our website for Bob W press pack, images, assets, and more.


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Opening Offer - Book today, and stay in Spring

For individual bookings, visit today to book your stay and take advantage of our exclusive opening offer. Each apartment at Bob W St Paul’s is a testament to our commitment to quality, sustainability, and the seamless integration of technology for an unparalleled guest experience. From the convenience of our digital check-in to the bespoke design inspired by 'the nomad,' every detail has been carefully crafted to ensure your stay is memorable.

If you're looking for corporate rates or wish to explore partnership opportunities, our B2B team is ready to tailor a solution that meets your specific needs. Sign up today to take advantage of our special corporate rates and experience the future of hospitality with Bob W. Whether you're planning a short stay or a longer trip, let us make your London adventure as enriching and comfortable as possible.

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