Bob W expands in London with a new location in East London


Bob W’s London footprint is expanding with a new short-stay apartment location in summer 2022. The distinct history of the Spitalfields neighbourhood offers authentic experiences our guests crave.

At Bob W, we’re a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. We currently operate in Spain, Finland, Estonia, and the UK with plans to expand further in Europe. Our Spitalfields property will mark our fourth short-stay apartment location in the UK.

The Spitalfields area

A prime location in a cool area is something guests can expect whenever they sleep with us – no matter the city. This is why choosing a neighbourhood is serious business at Bob W. Spitalfields is an urban area known for unique shopping, fantastic eats, and pops of vibrant street art. Much of all three can be found in the Spitalfields Market – a centuries-old hub in a culturally-rich community. 

Spitaldfields Market, photo: Helen Killandi

The neighbourhood’s lanes and charming alleys offer additional opportunities for discovery. Guests who want to enjoy more traditional London experiences will appreciate the location’s excellent transportation connections, including nearby Liverpool Street Station and the new Elizabeth Line with convenient connections to London Heathrow Airport.

The Commercial House building 

Our real estate team constantly seeks properties from partners who share our quality standards. For that reason, we’re thrilled to have secured this building on Commercial Street.

“Following the success of our Tower of London property opening earlier this year, we’re excited to offer guests a new option in a prime location. The vibrant history that’s reflected in Spitalfields' art, market, and food scene is exactly what our guests want to experience in London with Bob W.”  – Benjamin Russell, Director of Real Estate at Bob W

The 20-apartment Commercial House building is located on one of London’s historically business-lined streets, just blocks from the Spitalfields Market and the City of London’s skyscrapers and countless offices. We’ve thoughtfully designed each one-bedroom apartment with a private kitchen and bathroom to accommodate a comfortable one-night trip or a months-long stay.

Street art, photo: Helen Killandi

About Bob W

‍Bob’s exceptionally cool accommodation caters to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short stay rental. We combine the best of both worlds in our sustainably operated properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including NREP, Tesi, Kaamos, and byFounders, we’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more. 

Bob W is actively expanding in London and select European markets; so if you have relevant properties in mind, our real estate team wants to hear from you at

For Bob W press pack, images, assets, and more visit

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