We’re saying “Hallo” to the Netherlands!

30 May 2023 – We’re excited to open our first properties in the Netherlands this year in two of Amsterdam’s most fashionable districts.

Bob W Oosterpark and Bob W Noord, comprising over 150 apartments, lofts and rooms between them, will be shining examples of our hospitality approach, combining the quality of a hotel with the authenticity of short-term rental accommodation. You’ll enjoy five-star, contactless service in locally-designed apartments within these handpicked neighbourhoods.

Our entry into the Netherlands means we now have a footprint in nine European countries — including the UK, Germany, Spain, Norway, Greece, Italy, Finland and Estonia.

Bob W Oosterpark, a historic former courthouse

Oosterpark and Noord neighbourhoods

Bob W Oosterpark opens its doors on Middenweg in Amsterdam. The rooms are housed in a former courthouse, a building steeped in history; it was the place where Napoleon Bonaparte was given the keys to the city of Amsterdam! We’ve carefully restored this historic building, retaining much of its original charm.

Bob W Noord is situated on Papaverweg in Amsterdam-Noord. This newly built European flagship location consists of uniquely designed apartments and lofts alongside a rooftop pool, wellness centre and restaurant. This building is part of The Republica development, an exceptionally sustainable “city-state” that generates its own energy, collects waste to produce biofuel and supports biodiversity with green roofs. As the world’s first international climate-neutral hospitality provider, sustainability is really important to us, and we’re stoked to be part of this development.

A new face in the Amsterdam market

A record number of travellers are booking overnight stays in the Netherlands according to Statistics Netherlands (CBS). In the third quarter of 2022, Dutch hotels, holiday parks and group accommodations received a total of 14.6 million guests (15% more than in the same period last year). Hotel guests increased by a staggering 130% in Amsterdam over the same period. We look forward to entering this market and offering an accommodation option where our guests can stay like locals for days, weeks or months.

We’re just getting started

We’re proud of our growth to date despite being founded just before the pandemic. Aside from organic growth, in May last year, we acquired Estonishing Stay which, at the time, was the largest short-stay apartment operator in Estonia. The following October, we acquired Finnish competitor KOTI Hotel, simultaneously securing €21 million in series A funding, led by Elevator Ventures, Verve Ventures, IDC Ventures and Flashpoint. This took the total raised to €31 million. In April 2023, we also entered the German market with our third acquisition of Charly Hospitality.

“We can’t wait to open our doors to Amsterdam and introduce a whole new category of hospitality to the city. These apartments have been designed to satisfy the modern traveller’s desire to live like a local, be it for business or pleasure. We choose cities that make financial sense, match our brand and appeal to the next generation of both business travellers and consumers. Amsterdam ticks all the boxes.” – Niko Karstikko, co-founder and CEO of Bob W

High-quality, local design

Each location’s furniture, art and design are tailored to the destination to bring the flavours of the neighbourhood to you. With a focus on sustainable, local design, we’ve partnered with world-class creatives, artists and local talent for our Amsterdam properties. Interior design has been delivered by an exciting soon-to-launch Amsterdam-based studio, our own local design team and the internationally award-winning design agency Holloway Li.

“Together, we aim to create truly authentic spaces that combine Bob W’s quality hotel-level standards with a nomadic home experience that feels intimately connected to the destination”. – Na Li, Co-founder and Managing Director of Holloway Li

Properties feature local artists, including custom Oosterpark-inspired art by designer Aafke Bouman, and locally sourced secondhand furniture. In addition, Bob W Noord will boast limited edition rooftop lofts featuring AI art, one-off Dutch design pieces, upcycled furniture and other unique features.

About Bob W

Our concept combines the quality standards and services of a lifestyle hotel with the authenticity and functionality of a home: the ‘Best Of Both Worlds’. Our sustainably operated properties are located in the coolest handpicked neighbourhoods. Today, we are Europe’s fastest-growing hospitality operator, managing properties in the UK, Spain, Italy, Estonia, Finland, Norway, Germany, Greece, and now the Netherlands, primarily under the Bob W brand.

We are backed by Europe’s top real estate investors and venture capitalists including byFounders, IDC Ventures, Elevator Ventures, Verve Ventures, Flashpoint, NREP, Tesi, Wolt cofounder Miki Kuusi and Supercell cofounder Ilkka Paananen with over 31 million euros in announced funding. They’re building the technology to give every guest a local, contactless five-star experience at scale. Check out our 60-second intro video for more.

We are actively expanding in the Netherlands and select European markets, so if you have relevant properties in mind, our real estate team wants to hear from you at re@bobw.co.

For Bob W press pack, images, assets, and more visit https://bobw.co/press

For more info and interviews, please chat with marc@bobw.co