BOB'S TRAVEL NOTEBOOK.

We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.

31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.

Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.

September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

Bob has just opened 54 apartments on Kammakargatan, inside a 1965 brutalist landmark that’s been reborn through a design collaboration with Note Design Studio.

What do you get when you combine a 1970s office building, bold Finnish design, and a hospitality brand that’s anything but ordinary? You get Bob W Helsinki Kamppi — a brand-new aparthotel that blends brutalist bones with modern comforts, and a whole lot of local soul.

Recently, it feels like I haven’t woken up to the same view twice. There was the new opening in Helsinki, then all the furniture to unpack in Stockholm. Still, I found time to check out how the refurb of my place is going down in Milan. I was ready for some heat.

At Bob W, we're always on the lookout for the right people to help us grow smarter and faster. That’s why we’re excited to announce two new appointments that will boost our presence in Southern Europe as we continue to redefine hospitality across the continent.

Bob W, the tech-powered hospitality operator redefining the world of hotels and serviced apartments, has welcomed Philip Ward to its Board of Directors as an Independent Non-Executive Director.

Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement to transform 4,500 sq m of an Athens office building into 130 design-led serviced apartments.

Bob W, the tech-powered hospitality provider, has exchanged contracts with Aroundtown, one of Europe's leading listed real estate groups, to launch a 52-unit serviced apartment offer in a former post office building in Dortmund, Germany.

‘LEGIT’ (Lodging Emissions & Guest-night Impact Tracker), a new tool developed by the tech-powered hospitality operator and Furthr, a top tier environmental consultancy, gives guests complete environmental impact metrics for each of its room-types in every property. Bob W now clearly publishes these per-night guest emission numbers on their booking website, their guest app and in its sustainability reporting.