Bob W hits sweet spot with first Danish property in Copenhagen’s former chocolate factory


Helsinki, 5 December 2023 – We’re excited to announce the addition of another new member of the Bob W family, as we continue our European takeover. Say hej to Copenhagen and Bob W Østerbro.

This means we are now open in 10 countries and 16 cities on the continent, the opening of Bob W Østerbro sees our fast-paced growth continue and takes our portfolio to over 3,000 serviced apartments.

Our new property in Copenhagen — a former chocolate factory converted into 165 beautiful studio and 1-bedroom apartments — lies in the eastern neighbourhood of Østerbro, a vibrant area that offers an authentic Danish experience alongside the tranquility of the vast coastline and lakes.

Inside Bob W Østerbro local design experts and the Bob W design team have combined the calmness of the neighbourhood's nearby lakes and coastline with the industrial heritage of the building. Graphical window frames and dark details in the room harmonise with cocoa brown colour tones and local designs provide tasteful accents, such as the seductive Superpose pendant above the dining table, the iconic Benny Frandsen Ball reading light — a Danish design classic from the 70s — along with a recycled rug and sustainably made chairs, locally crafted ceramic mugs and soft decorative textile in the rooms create a warm and cosy feeling. Noteworthy is the iconic hanging mobile from a 75 year-old Danish company, featured in international museum collections.

Bob W Østerbro Bedroom
Bob W Østerbro Kitchen

Each Bob W apartment incorporates our own bespoke design and technology that give guests the Best of Both Worlds; the consistency and quality of a lifestyle hotel, coupled with the “live like a local” experience of an actual home.

Our guests benefit from our usual slick contactless service, including a digital front desk experience, as well as 24/7 customer service and neighbourhood tips on places to visit and eat in the local neighbourhood. Add-on services are also on offer including breakfast, gym and the option of super early check-ins or late check-outs.

With sustainability firmly rooted in our ethos, priority has been given to local, environmentally responsible suppliers. Furniture items have been sourced from local creatives or secondhand suppliers where possible, and eco-friendly toiletries are provided as standard. As we talk about in our latest 2023 sustainability report, carbon emissions for each guest night are shared next to each apartment on our website,  so that our eco-conscious guests can make an informed choice when booking.

Niko Karstikko, Co-founder & CEO of Bob W, said: ”We are bringing the future of hospitality to Denmark for the first time with our personalised and contactless service. We hand-picked Østerbro in Copenhagen as it has such unique energy and stunning scenery. Visitors to the area can enjoy exclusive Danish design stores and trendy restaurants or hire rowing boats on one of the famous lakes. One of Denmark’s most iconic tourist attractions, The Little Mermaid, is also only a short distance away.

“Whether it is for a weekend break, a couple of weeks or even longer, our latest Bob offers guests and business travelers  a modern, comfortable place to stay that feels like home.”

Jens Bolding from Vision Ejendomme, the property owner, said: “Partnering with Bob W has given us an excellent opportunity to be the home of an innovative, hybrid style of accommodation that Denmark has never seen before.

Bob W's design and sustainability credentials are the perfect fit for our Østerbro property and we are confident that the opportunity for guests to live like a local whilst enjoying the comfort of these newly renovated apartments will be a very popular choice for both visitors and locals in Copenhagen.”

André Tang Jørgensen, Sales Director at interior design agency, said: “We successfully collaborated with Bob W to create interiors that combine the energy of Copenhagen city with the brand’s unique style. Partnering with Bob W on this project has been an excellent experience and we look forward to working with the team in the future.”

Bookings for Bob W Østerbro are now open.

About Bob W

Bob W is a tech-powered short-term rental operator that has built a reputation on elevating the hospitality experience by offering a smarter alternative to mainstream hotels and conventional short-term rentals. Sustainably operated, design-led apartments offer the consistent quality of a hotel alongside the utility and host-driven experience of a short-term rental apartment.

Backed by Europe's top venture capitalists, family offices and entrepreneurs including ByFounders, IDC Ventures, Elevator Ventures, Verve Ventures, NREP, Tesi, Wolt co-founder Miki Kuusi and Supercell co-founder Ilkka Paananen, Bob W is building the technology to give every guest a local, contactless five-star experience at scale. Today, the tech company’s portfolio consists of more than 3,000 serviced apartments across Europe, with further rapid expansion already secured in existing and new markets.

Check out this 60-second intro video or visit the website for Bob W press pack, images, assets, and more.

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