
Luxury bodycare
We partner with luxury bodycare brand 19-69, so you’ll smell like a dream whatever your plans. You’ll find shower gel, shampoo, conditioner and soap in every bathroom.

Your Florentine hideaway with a view. This spacious 1-bedroom apartment is set in a freshly renovated historic building in Santo Spirito, just steps from the Ponte Vecchio. With a queen bed, sofa bed, and a private balcony looking out over the city rooftops, it’s ideal for couples, families, or small groups. Local design flourishes bring Renaissance elegance into the present, with Italian-made furniture, hand-painted ceramics, and bold splashes of colour. A little bohemian, a little golden—this is Florence, Bob style.

We partner with luxury bodycare brand 19-69, so you’ll smell like a dream whatever your plans. You’ll find shower gel, shampoo, conditioner and soap in every bathroom.

Shake off the airport stiffness — or warm up for your neighbourhood hike. Bob has what you need to take things at your own pace. Get free gym access with our local gym partner. Or relax in your own space with free virtual yoga sessions.

Add optional breakfasts to your booking for an extra fee. You’ll get a traditional breakfast at a local partner café. It’s where the locals go.
Sleeps 4 guests
50m2
The apartment has a queen-size bed.
This apartment has a fully equipped private kitchen for you to rustle up those culinary delights.
These apartments are something special and allow you to stay long term to truly become a local.
5.56 kgCO2e/night
Floors 1-5
Hairdryer, Converters, Iron and Ironing board available
Cribs are available upon request (subject to availability)
There are washer/dryer facilities within this apartment
Individual climate control, right inside your apartment.
Not really made for long work days but great for checking those emails and socialising.
A closer look at the design, details, and everything that makes this place yours.




Feel right at home with a full kitchen. You’ll find everything you need to fine dine, right in your own studio. Bob’s kitchens are equipped with a fridge, combi-oven, microwave, fridge, sink & dishwasher. All the trimmings included, no need to pack your own frying pan.
No awkward hallway dashes or shared facilities here. This room comes with its own en-suite shower — just you, good water pressure, and all the privacy you need to rinse off the day (or wake up properly). We’ve even stocked it with Bob’s favourite 19-69 Capri products, so you can lather up in luxury.
All our rooms come with a Smart TV, so you can keep up with the local news or pick up exactly where you left off in your latest binge. Whether you’re casting from your phone or logging in to your go-to app, consider your cosy night in sorted.
Take your coffee (or Chianti) outside and soak in skyline views, Florence style.

Locally designed furniture and textiles, made in Italy.
Natural textiles, golden accents, and colourful tiles inspired by Florence’s artsy Santo Spirito district.
Handpainted ceramics from Galleria Ponte Vecchio bring a local flourish to your stay.
Custom interiors blending Renaissance spirit with modern ease.

A big bag won’t ruin your plans to explore the neighbourhood. We work with a trusted local partner who’ll store your bags for free.
No more check-in queues and lost keycards. Check in online before you arrive. Access your room using your phone.


Feel right at home with a full kitchen. You’ll find everything you need to fine dine, right in your own studio. Bob’s kitchens are equipped with a fridge, combi-oven, microwave, fridge, sink & dishwasher. All the trimmings included, no need to pack your own frying pan.

No awkward hallway dashes or shared facilities here. This room comes with its own en-suite shower — just you, good water pressure, and all the privacy you need to rinse off the day (or wake up properly). We’ve even stocked it with Bob’s favourite 19-69 Capri products, so you can lather up in luxury.

All our rooms come with a Smart TV, so you can keep up with the local news or pick up exactly where you left off in your latest binge. Whether you’re casting from your phone or logging in to your go-to app, consider your cosy night in sorted.

Take your coffee (or Chianti) outside and soak in skyline views, Florence style.

Locally designed furniture and textiles, made in Italy.

Natural textiles, golden accents, and colourful tiles inspired by Florence’s artsy Santo Spirito district.

Handpainted ceramics from Galleria Ponte Vecchio bring a local flourish to your stay.

Custom interiors blending Renaissance spirit with modern ease.

A big bag won’t ruin your plans to explore the neighbourhood. We work with a trusted local partner who’ll store your bags for free.

No more check-in queues and lost keycards. Check in online before you arrive. Access your room using your phone.


Never pay full price again. No searching for coupon codes.
Get special discounts at select new European locations.
Reservations, rewards and recommendations. All in one place.
Unlock new perks with more nights.
Just landed at Florence Airport (FLR) and making your way to Bob W Ponte Vecchio? Welcome! Here are the best ways to get to us.
By Public Transport
You have two great public transport options to get from the airport to the city centre. From there, it's a pleasant walk to Bob W.
Tram (Line T2) This is a quick and frequent shuttle tram.
Route: Take the T2 tram from the airport to the 'Unità' stop, which is near the main train station (Santa Maria Novella).
Frequency & Cost: The tram runs every 5-10 minutes and a ticket costs approximately €1.70 per person.
Bus (Volainbus) The 'Volainbus' shuttle is another direct option.
Route: The bus runs from the airport to the area near Santa Maria Novella station. The journey takes about 20 minutes.
Frequency: It runs approximately every half hour. You can check the latest schedule on the Busitalia website.
By Taxi 🚕
For a direct ride, you can take a taxi from the rank at the airport.
Cost (approx.): The fare is typically €24-€28 during the day and slightly more in the evening or on holidays, plus €1 extra for each piece of luggage.
How to Book:
You can call one of the main taxi companies at +39 0554242 or +39 0554390.
WhatsApp Booking: For an easy option, send a message to +39 334 662 2550 saying you need a taxi, along with your pickup address. They usually respond within minutes and can send a taxi within 15 minutes.
Safe travels! ✨
So you've made it to Florence and you're ready to find us at Bob W Florence Ponte Vecchio! Here's our address and how to spot us in the heart of the city.
Our Address
Via de' Guicciardini, 18, 50125 Firenze FI, Italy
Find us on Google Maps
Finding the Entrance
Look for the building at number 18 on Via de' Guicciardini street. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to Florence! ✨
At Bob W Ponte Vecchio, the luggage room is located in the B Building and is available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
From the B Building main entrance head upstairs.
Follow the Luggage Room signs.
Open your Guest Area (check your email for the check-in link).
Tap “Open Doors.”
Scroll to find the “Luggage Room” key.
Enter the code on the pin pad.
Now go explore, hands-free 🙌
Bob W Ponte Vecchio is right in the historic centre, which means we are located inside the ZTL (Zona a Traffico Limitato – Restricted Traffic Zone). This is super important for drivers!
We do not offer on-site parking, but we do have some recommendations nearby.
Understanding Florence's ZTL
Restricted Driving: Access to the ZTL is strictly controlled by cameras.
General Free Access Times (always double-check official sources for current times):
Sundays: Usually free to enter all day.
Monday - Friday: Usually free from around 8 PM (20:00) to 7 AM (07:00) the next morning.
Saturdays: Usually free from around 4 PM (16:00) to 7 AM (07:00) the next morning.
Official Info: For the most up-to-date ZTL map, hours, and rules, please check Florence's official mobility website: 🔗 mobilita.comune.fi.it/muoversi/muoversi/ztl.html
VERY IMPORTANT WARNING 🚨: If you drive into the ZTL outside the permitted hours without authorization, you will receive a fine.
"Oops, I Drove In! What Now?" If you accidentally enter the ZTL during restricted hours, the only way to potentially avoid a fine is to immediately go to a private garage located inside the ZTL. These garages can usually register your car's license plate with the authorities to authorize your entry for the purpose of parking with them. You must do this on the same day.
Nearby Parking
Garage Lungarno (Closest!)
Borgo San Jacopo 10 (Approx. 2-min walk)
Open daily from 7 AM (07:00) to 1 AM (01:00) next day.
garagelungarno.it/booking/ (Booking often recommended)
Garage Santa Trinita
Via del Presto di S.Martino (Approx. 4-min walk)
Mon-Sat: 7 AM (07:00) to 1 AM (01:00) next day; Sun: 8 AM (08:00) to 1 AM (01:00) next day.
Rates | ℹ️ Info
Garage Fosi
Borgo Tegolaio 72r (Approx. 8-min walk)
Mon-Sat: 7 AM (07:00) to Midnight (00:00); Sun: 8 AM-1 PM (08:00-13:00) & 3 PM-Midnight (15:00-00:00).
garagefosi.it/info-utili.html
Oltrarno – Calza (Fipark - Open Parking)
Piazza della Calza (Approx. 15-min walk)
Open 24/7
Approx. €2 per hour.
fipark.com/parcheggi/ (Note: Being a larger "open parking" structure, confirm with them if they offer the ZTL plate registration service if you enter during restricted hours.)
Any questions? Navigating Florence by car can be tricky, so feel free to send us a message! We're here to help. ✨
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.
Just landed at Florence Airport (FLR) and making your way to Bob W Ponte Vecchio? Welcome! Here are the best ways to get to us.
By Public Transport
You have two great public transport options to get from the airport to the city centre. From there, it's a pleasant walk to Bob W.
Tram (Line T2) This is a quick and frequent shuttle tram.
Route: Take the T2 tram from the airport to the 'Unità' stop, which is near the main train station (Santa Maria Novella).
Frequency & Cost: The tram runs every 5-10 minutes and a ticket costs approximately €1.70 per person.
Bus (Volainbus) The 'Volainbus' shuttle is another direct option.
Route: The bus runs from the airport to the area near Santa Maria Novella station. The journey takes about 20 minutes.
Frequency: It runs approximately every half hour. You can check the latest schedule on the Busitalia website.
By Taxi 🚕
For a direct ride, you can take a taxi from the rank at the airport.
Cost (approx.): The fare is typically €24-€28 during the day and slightly more in the evening or on holidays, plus €1 extra for each piece of luggage.
How to Book:
You can call one of the main taxi companies at +39 0554242 or +39 0554390.
WhatsApp Booking: For an easy option, send a message to +39 334 662 2550 saying you need a taxi, along with your pickup address. They usually respond within minutes and can send a taxi within 15 minutes.
Safe travels! ✨
So you've made it to Florence and you're ready to find us at Bob W Florence Ponte Vecchio! Here's our address and how to spot us in the heart of the city.
Our Address
Via de' Guicciardini, 18, 50125 Firenze FI, Italy
Find us on Google Maps
Finding the Entrance
Look for the building at number 18 on Via de' Guicciardini street. The main entrance is clearly visible from the street. Your door code, found in your Guest Area, will get you inside.
Welcome to Florence! ✨
At Bob W Ponte Vecchio, the luggage room is located in the B Building and is available for you to use:
On the day of check-in from 5:00 AM
On the day of check-out until 11:00 PM
How to access it:
From the B Building main entrance head upstairs.
Follow the Luggage Room signs.
Open your Guest Area (check your email for the check-in link).
Tap “Open Doors.”
Scroll to find the “Luggage Room” key.
Enter the code on the pin pad.
Now go explore, hands-free 🙌
Bob W Ponte Vecchio is right in the historic centre, which means we are located inside the ZTL (Zona a Traffico Limitato – Restricted Traffic Zone). This is super important for drivers!
We do not offer on-site parking, but we do have some recommendations nearby.
Understanding Florence's ZTL
Restricted Driving: Access to the ZTL is strictly controlled by cameras.
General Free Access Times (always double-check official sources for current times):
Sundays: Usually free to enter all day.
Monday - Friday: Usually free from around 8 PM (20:00) to 7 AM (07:00) the next morning.
Saturdays: Usually free from around 4 PM (16:00) to 7 AM (07:00) the next morning.
Official Info: For the most up-to-date ZTL map, hours, and rules, please check Florence's official mobility website: 🔗 mobilita.comune.fi.it/muoversi/muoversi/ztl.html
VERY IMPORTANT WARNING 🚨: If you drive into the ZTL outside the permitted hours without authorization, you will receive a fine.
"Oops, I Drove In! What Now?" If you accidentally enter the ZTL during restricted hours, the only way to potentially avoid a fine is to immediately go to a private garage located inside the ZTL. These garages can usually register your car's license plate with the authorities to authorize your entry for the purpose of parking with them. You must do this on the same day.
Nearby Parking
Garage Lungarno (Closest!)
Borgo San Jacopo 10 (Approx. 2-min walk)
Open daily from 7 AM (07:00) to 1 AM (01:00) next day.
garagelungarno.it/booking/ (Booking often recommended)
Garage Santa Trinita
Via del Presto di S.Martino (Approx. 4-min walk)
Mon-Sat: 7 AM (07:00) to 1 AM (01:00) next day; Sun: 8 AM (08:00) to 1 AM (01:00) next day.
Rates | ℹ️ Info
Garage Fosi
Borgo Tegolaio 72r (Approx. 8-min walk)
Mon-Sat: 7 AM (07:00) to Midnight (00:00); Sun: 8 AM-1 PM (08:00-13:00) & 3 PM-Midnight (15:00-00:00).
garagefosi.it/info-utili.html
Oltrarno – Calza (Fipark - Open Parking)
Piazza della Calza (Approx. 15-min walk)
Open 24/7
Approx. €2 per hour.
fipark.com/parcheggi/ (Note: Being a larger "open parking" structure, confirm with them if they offer the ZTL plate registration service if you enter during restricted hours.)
Any questions? Navigating Florence by car can be tricky, so feel free to send us a message! We're here to help. ✨
Step 1: Complete Your Online Check-In
Head to our secure check-in portal here: https://reception.bobw.co/check-in
You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.
Find your booking number
You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:
“Booking/confirmation number”
“Booking ID”
“Reservation number”
Can’t find it? Check your spam folder—emails love to hide there sometimes 😉
Get your door code
Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!
Do I need to add my credit card to the check-in form?
Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.
If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!
Didn’t get a confirmation email?
Double-check that your email and phone number are correct.
We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍
Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.
No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.
No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!
Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.
No smoking, even on balconies. Please use marked outdoor smoking areas.
No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.
No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.
Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.
Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.
Report any possible damage you see in the apartment during your stay so Bob can fix it.
You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.













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